Financial Contrast: HempAmericana (OTCMKTS:HMPQ) and Lifetime Brands (NASDAQ:LCUT)

Lifetime Brands (NASDAQ:LCUT) and HempAmericana (OTCMKTS:HMPQ) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, earnings, analyst recommendations, profitability, institutional ownership, valuation and risk.

Earnings and Valuation

This table compares Lifetime Brands and HempAmericana”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lifetime Brands	$682.95 million	0.11	-$15.16 million	($1.66)	-2.02
HempAmericana	N/A	N/A	N/A	N/A	N/A

HempAmericana has lower revenue, but higher earnings than Lifetime Brands.

Institutional & Insider Ownership

40.6% of Lifetime Brands shares are held by institutional investors. 43.6% of Lifetime Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Risk and Volatility

Lifetime Brands has a beta of 1.3, indicating that its share price is 30% more volatile than the S&P 500. Comparatively, HempAmericana has a beta of -0.16, indicating that its share price is 116% less volatile than the S&P 500.

Profitability

This table compares Lifetime Brands and HempAmericana’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Lifetime Brands	-5.49%	-0.85%	-0.30%
HempAmericana	N/A	N/A	N/A

Analyst Ratings

This is a breakdown of current recommendations for Lifetime Brands and HempAmericana, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lifetime Brands	1	3	1	0	2.00
HempAmericana	0	0	0	0	0.00

Lifetime Brands currently has a consensus target price of $4.83, indicating a potential upside of 44.28%. Given Lifetime Brands’ stronger consensus rating and higher probable upside, research analysts clearly believe Lifetime Brands is more favorable than HempAmericana.

Summary

Lifetime Brands beats HempAmericana on 7 of the 10 factors compared between the two stocks.

About Lifetime Brands

Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.

About HempAmericana

HempAmericana, Inc. researches, develops, and sells products made of industrial hemp in the United States. It provides hemp-based concrete, hemp bags, hemp seeds for consumption, hemp clothing, and hemp rolling paper products. HempAmericana, Inc. was founded in 2014 and is based in New York, New York.