First Eagle Investment Management LLC purchased a new position in Roku, Inc. (NASDAQ:ROKU – Free Report) in the third quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund purchased 6,200 shares of the company’s stock, valued at approximately $621,000.
Several other institutional investors and hedge funds have also made changes to their positions in ROKU. CWM LLC grew its holdings in shares of Roku by 345.4% during the third quarter. CWM LLC now owns 84,010 shares of the company’s stock worth $8,412,000 after buying an additional 65,150 shares in the last quarter. Accurate Wealth Management LLC purchased a new position in shares of Roku during the third quarter valued at approximately $1,115,000. AGF Management Ltd. acquired a new stake in Roku during the third quarter worth approximately $15,023,000. Monetta Financial Services Inc. grew its stake in Roku by 50.0% in the 2nd quarter. Monetta Financial Services Inc. now owns 15,000 shares of the company’s stock worth $1,318,000 after acquiring an additional 5,000 shares during the period. Finally, Convergence Investment Partners LLC purchased a new stake in Roku in the 3rd quarter worth approximately $2,492,000. 86.30% of the stock is currently owned by hedge funds and other institutional investors.
Roku Price Performance
Roku stock opened at $98.11 on Friday. The company has a market cap of $14.46 billion, a price-to-earnings ratio of 172.13 and a beta of 1.98. Roku, Inc. has a 12 month low of $52.43 and a 12 month high of $116.66. The stock’s 50-day moving average is $99.47 and its 200-day moving average is $99.43.
Insider Activity at Roku
In other news, insider Gilbert Fuchsberg sold 3,250 shares of the stock in a transaction on Tuesday, March 3rd. The shares were sold at an average price of $95.57, for a total value of $310,602.50. Following the completion of the sale, the insider owned 60,456 shares of the company’s stock, valued at $5,777,779.92. This represents a 5.10% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Neil D. Hunt sold 2,000 shares of Roku stock in a transaction on Monday, March 2nd. The shares were sold at an average price of $97.70, for a total transaction of $195,400.00. Following the transaction, the director owned 7,782 shares in the company, valued at $760,301.40. The trade was a 20.45% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 227,659 shares of company stock valued at $23,524,283 over the last quarter. Company insiders own 13.98% of the company’s stock.
Wall Street Analyst Weigh In
A number of research analysts have weighed in on ROKU shares. KeyCorp increased their price target on Roku from $128.00 to $130.00 and gave the stock an “overweight” rating in a research note on Friday, February 13th. Morgan Stanley set a $135.00 target price on Roku and gave the stock an “overweight” rating in a research report on Tuesday, December 16th. Needham & Company LLC restated a “buy” rating and issued a $110.00 price target on shares of Roku in a report on Friday, February 13th. Rosenblatt Securities raised shares of Roku from a “neutral” rating to a “buy” rating and upped their price objective for the company from $106.00 to $118.00 in a research note on Friday, February 13th. Finally, Jefferies Financial Group upgraded shares of Roku from a “hold” rating to a “buy” rating and increased their price objective for the stock from $100.00 to $135.00 in a report on Thursday, December 11th. One research analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average price target of $125.40.
Check Out Our Latest Analysis on ROKU
More Roku News
Here are the key news stories impacting Roku this week:
- Positive Sentiment: Roku launched “Roklue,” an interactive discovery and trivia experience designed to make free/live content discovery more engaging — a direct product push to increase time‑in‑platform and ad/subscription take rates. Roklue launch
- Positive Sentiment: New UI controls and a dedicated free/live TV search button aim to reduce decision fatigue and improve FAST discovery — should lift ad impressions and engagement over time. Free TV search button
- Positive Sentiment: Analyst and fundamental momentum: coverage notes Roku has turned profitable, generated record free cash flow and is targeting ~\$5.5B revenue for 2026 — painting a stronger earnings outlook that supports current multiple expansion. Analyst note
- Positive Sentiment: Technical bullishness — the stock crossed above its 200‑day moving average, a common momentum signal that can attract trend‑following flows. 200‑day MA
- Neutral Sentiment: Device promotions (deep discounts on the Streaming Stick HD) could accelerate activations and scale the ad business long term but may compress near‑term hardware margins. Device discount
- Neutral Sentiment: Minor valuation/estimate adjustments: independent fair‑value tweaks and earnings‑estimate revisions are mixed but not materially negative; analysts remain largely constructive. Valuation note
- Neutral Sentiment: Management outreach: CFO Dan Jedda will appear at Deutsche Bank’s conference next week — useful for clarity on guidance but unlikely to move the stock absent new metrics. CFO fireside chat
- Negative Sentiment: Clustered insider selling — several insiders disclosed multi‑thousand share sales at roughly \$95–\$98; while often routine, the concentration of sales can raise short‑term investor caution and add selling pressure. Insider Form 4
Roku Profile
Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.
At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.
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