Insider Selling: Netflix (NASDAQ:NFLX) Director Sells $39,827,455.50 in Stock

Netflix, Inc. (NASDAQ:NFLX) Director Reed Hastings sold 410,550 shares of the business’s stock in a transaction that occurred on Monday, March 2nd. The stock was sold at an average price of $97.01, for a total value of $39,827,455.50. Following the sale, the director directly owned 3,940 shares in the company, valued at $382,219.40. The trade was a 99.05% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website.

Reed Hastings also recently made the following trade(s):

• On Monday, February 2nd, Reed Hastings sold 390,970 shares of Netflix stock. The shares were sold at an average price of $83.63, for a total value of $32,696,821.10.
• On Friday, January 2nd, Reed Hastings sold 426,290 shares of Netflix stock. The stock was sold at an average price of $91.67, for a total value of $39,078,004.30.

Netflix Stock Performance

NASDAQ NFLX opened at $99.14 on Friday. The business’s 50 day moving average price is $86.21 and its 200-day moving average price is $103.72. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The company has a market cap of $418.58 billion, a P/E ratio of 39.23, a P/E/G ratio of 1.40 and a beta of 1.68. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, topping the consensus estimate of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company had revenue of $12.05 billion during the quarter, compared to analyst estimates of $11.97 billion. During the same period in the previous year, the firm earned $0.43 earnings per share. Netflix’s quarterly revenue was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Sell-side analysts predict that Netflix, Inc. will post 24.58 earnings per share for the current year.

Hedge Funds Weigh In On Netflix

Institutional investors have recently made changes to their positions in the company. Brighton Jones LLC increased its holdings in shares of Netflix by 5.0% in the 4th quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network’s stock valued at $4,804,000 after acquiring an additional 257 shares during the period. Revolve Wealth Partners LLC grew its stake in Netflix by 16.4% in the fourth quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network’s stock valued at $912,000 after purchasing an additional 144 shares during the last quarter. Sivia Capital Partners LLC raised its holdings in Netflix by 21.2% in the second quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network’s stock worth $1,883,000 after purchasing an additional 246 shares in the last quarter. Strategic Investment Advisors MI raised its holdings in Netflix by 18.9% in the second quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network’s stock worth $1,036,000 after purchasing an additional 123 shares in the last quarter. Finally, Schnieders Capital Management LLC. lifted its position in shares of Netflix by 12.1% during the second quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network’s stock valued at $2,832,000 after buying an additional 228 shares during the last quarter. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Wall Street Analysts Forecast Growth

NFLX has been the subject of several analyst reports. Canaccord Genuity Group set a $125.00 price objective on shares of Netflix and gave the stock a “buy” rating in a research note on Wednesday, January 21st. Citic Securities reduced their price target on Netflix from $109.00 to $95.00 and set a “hold” rating on the stock in a report on Monday, January 26th. Deutsche Bank Aktiengesellschaft restated a “hold” rating and set a $98.00 price objective (up from $95.00) on shares of Netflix in a report on Wednesday, January 21st. Benchmark reiterated a “hold” rating on shares of Netflix in a research note on Tuesday, January 13th. Finally, Rosenblatt Securities boosted their target price on shares of Netflix from $94.00 to $95.00 and gave the company a “neutral” rating in a research note on Friday, February 27th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and fourteen have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $116.01.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix announced the acquisition of InterPositive, Ben Affleck’s AI filmmaking startup; the InterPositive team will join Netflix and Affleck will remain as a senior adviser — the deal signals an emphasis on AI tools to speed/scale content production and improve creator workflows, a strategic complement to Netflix’s content push. Netflix buys Ben Affleck’s AI filmmaking company InterPositive
• Positive Sentiment: Management formally walked away from raising its WBD bid — investors view the exit as balance-sheet discipline; the move removes a major M&A overhang and clears the way for redeploying capital into content, buybacks and core growth initiatives. The Art of the Walk-Away: Netflix Wins by Losing the WBD Deal
• Positive Sentiment: Wall Street is reacting with upgrades and renewed targets after the WBD exit and clearer capital plans — fresh coverage and higher price targets provide near-term bullish catalysts. JPMorgan upgrades Netflix
• Positive Sentiment: Netflix continues to enhance its ad business and platform capabilities, which supports revenue diversification beyond subscriptions and is viewed positively for monetization upside. Netflix adds more capabilities to its advertising platform
• Neutral Sentiment: White House disclosure shows President Trump (via trust) bought Netflix bonds during the WBD bidding period — a modest debt purchase ($600k–$1.25M reported) that draws attention but has unclear direct impact on equity performance. President Trump discloses Netflix bond purchases
• Neutral Sentiment: Momentum notes: shares have rallied across recent sessions (multi-day uptick) as the market re-prices risk off the WBD overhang; volatility and volume remain elevated, so short-term moves may be choppy. Netflix shares uptick for seven consecutive sessions
• Negative Sentiment: Recent insider selling: director Reed Hastings and CFO Spencer Neumann have sold sizable blocks of shares in recent filings — while insider sales can be for diversification, they create a near-term headline risk and may temper investor enthusiasm. Netflix insider filings (SEC)

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.