Traeger (NYSE:COOK – Free Report) had its price objective decreased by Piper Sandler from $1.50 to $0.75 in a research note released on Friday morning,Benzinga reports. Piper Sandler currently has a neutral rating on the stock.
COOK has been the topic of several other research reports. Telsey Advisory Group dropped their price target on Traeger from $1.50 to $1.00 and set a “market perform” rating on the stock in a research note on Friday. Wall Street Zen upgraded Traeger from a “sell” rating to a “hold” rating in a research note on Saturday, November 8th. Weiss Ratings reiterated a “sell (d-)” rating on shares of Traeger in a research report on Monday, December 29th. Finally, Zacks Research upgraded shares of Traeger from a “strong sell” rating to a “hold” rating in a report on Tuesday, February 3rd. One analyst has rated the stock with a Buy rating, five have issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, Traeger presently has an average rating of “Hold” and an average price target of $1.16.
View Our Latest Stock Analysis on Traeger
Traeger Trading Down 20.1%
Traeger (NYSE:COOK – Get Free Report) last announced its quarterly earnings data on Thursday, March 5th. The company reported $0.01 earnings per share for the quarter, missing analysts’ consensus estimates of $0.02 by ($0.01). Traeger had a negative net margin of 20.59% and a negative return on equity of 11.09%. The company had revenue of $145.36 million for the quarter, compared to analysts’ expectations of $135.05 million. On average, equities research analysts anticipate that Traeger will post -0.12 earnings per share for the current year.
Hedge Funds Weigh In On Traeger
Several institutional investors and hedge funds have recently modified their holdings of COOK. Empowered Funds LLC boosted its stake in shares of Traeger by 9.2% in the fourth quarter. Empowered Funds LLC now owns 227,741 shares of the company’s stock worth $246,000 after buying an additional 19,280 shares during the last quarter. Artisan Partners Limited Partnership raised its position in Traeger by 100.0% during the fourth quarter. Artisan Partners Limited Partnership now owns 2,000,000 shares of the company’s stock valued at $2,160,000 after acquiring an additional 1,000,000 shares in the last quarter. Blair William & Co. IL lifted its holdings in Traeger by 19.9% in the fourth quarter. Blair William & Co. IL now owns 92,680 shares of the company’s stock valued at $100,000 after acquiring an additional 15,400 shares during the period. RFP Financial Group LLC acquired a new position in Traeger in the fourth quarter valued at approximately $27,000. Finally, MYDA Advisors LLC purchased a new stake in Traeger in the 4th quarter worth approximately $173,000. Institutional investors and hedge funds own 46.84% of the company’s stock.
Key Headlines Impacting Traeger
Here are the key news stories impacting Traeger this week:
- Positive Sentiment: Q4 revenue beat — Traeger reported Q4 revenue of $145.4M vs. analyst estimates ~ $135M, showing underlying top‑line resilience. Company Press Release
- Positive Sentiment: Adjusted EBITDA improved slightly to $19.4M (from $18.4M), suggesting some operating leverage despite revenue pressures. Earnings Release
- Neutral Sentiment: Canaccord lowered its price target from $3.00 to $2.00 but kept a “buy” rating — still implying substantial upside from current levels, which could support upside if execution improves. Benzinga
- Neutral Sentiment: B. Riley reaffirmed a “neutral” rating and cut its PT to $0.80; Telsey cut its PT to $1.00 (market perform); Piper Sandler lowered its PT to $0.75 — consensus analyst targets are now clustered below earlier levels. Benzinga Finviz
- Negative Sentiment: Guidance cut — Traeger withdrew previous expectations and issued much lower Q1 2026 and FY2026 revenue guidance: Q1 revenue guided to ~$92–97M vs. consensus ~$136M; FY revenue guided to $465–485M vs. consensus ~$534M. This guidance shortfall is the primary driver of downward pressure. Guidance/Press Release
- Negative Sentiment: Earnings miss and wider loss — Q4 EPS of $0.01 missed consensus $0.02, and net loss widened to $17.2M (vs. $7.0M prior year), highlighting profitability and margin concerns. MarketBeat / Transcript
- Negative Sentiment: Balance sheet and valuation risk — elevated leverage (debt/equity ~2.15), cash‑flow sensitivity to weaker revenue, and a stock trading near its 52‑week low increase downside risk if sales softness persists. Market Data
About Traeger
Traeger, trading on the NYSE under the ticker COOK, is a designer, manufacturer and marketer of wood pellet grills and outdoor cooking appliances. The company’s core product lineup features a range of hardwood-pellet grills that combine wood-fired flavor with digital temperature control. Beyond grills, Traeger offers a suite of accessories—such as grill covers, smoking woods, meat probes and recipe rubs—as well as outdoor kitchen solutions designed to serve both consumer and light-commercial segments.
Founded in 1985 by Joe Traeger, the brand pioneered the wood-pellet grilling category.
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