Citigroup Initiates Coverage on Netflix (NASDAQ:NFLX)

Stock analysts at Citigroup assumed coverage on shares of Netflix (NASDAQ:NFLX) in a research report issued on Wednesday, Marketbeat reports. The brokerage set a “buy” rating and a $115.00 price target on the Internet television network’s stock. Citigroup’s price target would indicate a potential upside of 25.34% from the company’s previous close.

Several other research analysts have also weighed in on the company. Bank of America cut their target price on Netflix from $149.00 to $125.00 and set a “buy” rating on the stock in a research report on Friday, March 6th. TD Cowen dropped their price target on Netflix from $115.00 to $112.00 and set a “buy” rating for the company in a research note on Wednesday, January 21st. Barclays assumed coverage on Netflix in a report on Monday, March 2nd. They issued an “equal weight” rating and a $115.00 price objective on the stock. Benchmark reaffirmed a “hold” rating on shares of Netflix in a research note on Tuesday, January 13th. Finally, Wells Fargo & Company assumed coverage on Netflix in a report on Monday, March 9th. They set an “equal weight” rating and a $105.00 target price for the company. Two research analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating and thirteen have given a Hold rating to the stock. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $114.35.

Netflix Price Performance

Netflix stock opened at $91.75 on Wednesday. Netflix has a 1 year low of $75.01 and a 1 year high of $134.12. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19. The firm has a 50 day moving average price of $86.82 and a 200 day moving average price of $101.89. The company has a market cap of $387.38 billion, a price-to-earnings ratio of 36.31, a PEG ratio of 1.45 and a beta of 1.68.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. The company had revenue of $12.05 billion for the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. Netflix’s revenue was up 17.6% on a year-over-year basis. During the same quarter last year, the firm posted $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Sell-side analysts predict that Netflix will post 24.58 earnings per share for the current year.

Insider Buying and Selling

In other Netflix news, CFO Spencer Adam Neumann sold 57,260 shares of the business’s stock in a transaction dated Friday, February 27th. The stock was sold at an average price of $95.50, for a total transaction of $5,468,330.00. Following the transaction, the chief financial officer owned 73,787 shares in the company, valued at $7,046,658.50. The trade was a 43.69% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CEO Gregory K. Peters sold 105,781 shares of the company’s stock in a transaction dated Thursday, January 29th. The stock was sold at an average price of $82.94, for a total value of $8,773,476.14. Following the completion of the sale, the chief executive officer directly owned 122,140 shares of the company’s stock, valued at $10,130,291.60. The trade was a 46.41% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 1,520,133 shares of company stock valued at $137,259,786 over the last ninety days. Insiders own 1.37% of the company’s stock.

Institutional Trading of Netflix

Several large investors have recently bought and sold shares of the company. Vanguard Group Inc. lifted its holdings in shares of Netflix by 0.4% in the 3rd quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network’s stock worth $46,183,983,000 after purchasing an additional 142,238 shares during the last quarter. CIBC Capital Markets Europe S.A. boosted its position in Netflix by 171.4% during the 3rd quarter. CIBC Capital Markets Europe S.A. now owns 66,503 shares of the Internet television network’s stock valued at $79,732,000 after purchasing an additional 42,000 shares during the period. Mirae Asset Global Investments Co. Ltd. grew its stake in Netflix by 6.6% during the 3rd quarter. Mirae Asset Global Investments Co. Ltd. now owns 302,182 shares of the Internet television network’s stock worth $362,292,000 after buying an additional 18,837 shares during the last quarter. NEOS Investment Management LLC increased its position in Netflix by 64.6% in the third quarter. NEOS Investment Management LLC now owns 177,297 shares of the Internet television network’s stock worth $212,565,000 after buying an additional 69,570 shares during the period. Finally, Bornite Capital Management LP acquired a new stake in Netflix in the third quarter worth $29,973,000. Institutional investors and hedge funds own 80.93% of the company’s stock.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Citi reinstated coverage on NFLX with a Buy and a higher price target, arguing the company is better positioned to raise prices, expand margins and return cash after stepping away from a Warner deal. Citi bullish on Netflix after walking away from Warner deal
• Positive Sentiment: Content and event catalysts: Netflix is pushing originals and theatrical windows (Stranger Things movie activity), hosting a major BTS event and reportedly planning a global tour tied to its K‑pop hit — moves that can drive engagement and ancillary revenue. Netflix balances EU rule talks with BTS event and franchise wins
• Neutral Sentiment: Media noise and PR stories (including coverage about Meghan & Harry and Netflix) are getting press attention but are unlikely to materially affect core subscriber or revenue trends. Variety / aggregated coverage on royal couple and Netflix
• Negative Sentiment: Operational concerns: reports note a sharp slowdown in paid subscriber growth (reported ~46% YoY decline in a headline) while Netflix plans to increase 2026 content spending ~10%, raising near‑term margin and cash‑flow questions. Netflix stock tumbles as subscriber growth stalls and content budget balloons
• Negative Sentiment: Short‑term stock weakness/profit taking: outlets note a pullback after a ~23% one‑month advance and intraday/closing declines; the market is digesting mixed signals (growth vs. spend) and trimming positions. Netflix falls more steeply than broader market

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.