Amazon.com, Inc. $AMZN Stock Position Decreased by Narus Financial Partners LLC

Narus Financial Partners LLC trimmed its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 29.7% during the third quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 6,163 shares of the e-commerce giant’s stock after selling 2,609 shares during the quarter. Amazon.com makes up 1.4% of Narus Financial Partners LLC’s holdings, making the stock its 23rd largest holding. Narus Financial Partners LLC’s holdings in Amazon.com were worth $1,353,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other institutional investors and hedge funds also recently modified their holdings of the stock. PMG Family Office LLC acquired a new position in shares of Amazon.com in the 3rd quarter valued at $546,000. Finivi Inc. raised its holdings in shares of Amazon.com by 1.2% during the third quarter. Finivi Inc. now owns 26,451 shares of the e-commerce giant’s stock valued at $5,808,000 after acquiring an additional 305 shares during the period. Advisors Management Group Inc. ADV raised its holdings in shares of Amazon.com by 13.9% during the third quarter. Advisors Management Group Inc. ADV now owns 52,331 shares of the e-commerce giant’s stock valued at $11,490,000 after acquiring an additional 6,369 shares during the period. AIA Group Ltd lifted its position in shares of Amazon.com by 48.7% in the 3rd quarter. AIA Group Ltd now owns 266,909 shares of the e-commerce giant’s stock valued at $58,605,000 after acquiring an additional 87,429 shares in the last quarter. Finally, Peterson Wealth Management boosted its stake in Amazon.com by 3.2% in the 3rd quarter. Peterson Wealth Management now owns 34,957 shares of the e-commerce giant’s stock worth $7,676,000 after purchasing an additional 1,075 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

Analysts Set New Price Targets

A number of research firms have recently issued reports on AMZN. Jefferies Financial Group restated a “buy” rating on shares of Amazon.com in a report on Monday, February 2nd. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Amazon.com in a research note on Monday, December 29th. Wells Fargo & Company set a $304.00 target price on Amazon.com and gave the company an “overweight” rating in a report on Monday, February 23rd. Benchmark reissued a “buy” rating on shares of Amazon.com in a research report on Thursday, January 29th. Finally, Needham & Company LLC reiterated a “buy” rating and issued a $265.00 target price on shares of Amazon.com in a research report on Tuesday, March 17th. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have given a Hold rating to the company. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average target price of $286.84.

Amazon.com Stock Performance

AMZN stock opened at $205.37 on Friday. The firm has a 50 day moving average of $219.76 and a two-hundred day moving average of $226.04. Amazon.com, Inc. has a 12 month low of $161.38 and a 12 month high of $258.60. The company has a market capitalization of $2.20 trillion, a price-to-earnings ratio of 28.64, a P/E/G ratio of 1.54 and a beta of 1.40. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). The business had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm’s revenue for the quarter was up 13.6% on a year-over-year basis. During the same period in the previous year, the firm posted $1.86 EPS. As a group, equities analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Insider Activity at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 17,751 shares of the stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the transaction, the chief executive officer owned 9,405 shares in the company, valued at $1,930,094.10. This trade represents a 65.37% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction that occurred on Monday, February 23rd. The shares were sold at an average price of $205.18, for a total transaction of $4,077,336.96. Following the completion of the transaction, the chief executive officer directly owned 2,238,118 shares in the company, valued at approximately $459,217,051.24. This represents a 0.88% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 71,686 shares of company stock worth $14,688,739 in the last 90 days. Insiders own 9.70% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS doubles down on AI infrastructure — Amazon has agreed to buy 1 million Nvidia GPUs through 2027, signaling massive AWS demand for AI inference and reinforcing AWS’s revenue runway. Read More.
• Positive Sentiment: Delivery automation push — Amazon acquired Rivr, a stair‑climbing delivery‑robot startup, which can reduce last‑mile costs and support scaling of doorstep delivery pilots. This is a strategic operational bet that could lower long‑term delivery costs. Read More.
• Positive Sentiment: Prime Day moved to June — Pulling Prime Day earlier can front‑load sales into Q2, helping near‑term revenue and advertising trends at a time when quarterly momentum matters to investors. That timing shift is being viewed as a tactical way to support quarterly results. Read More.
• Neutral Sentiment: New consumer device strategy — Multiple outlets report Amazon is developing an AI‑centric smartphone codenamed “Transformer” built around Alexa and personalization; the project highlights Amazon’s push to embed services but brings execution risk vs. incumbents. Read More.
• Neutral Sentiment: Alexa+ Europe rollout — Amazon is broadening Alexa+ in the U.K., expanding its AI voice footprint which supports services/retention but is incremental to revenue for now. Read More.
• Negative Sentiment: CapEx and valuation concerns persist — Large AI infrastructure orders and Bezos‑linked fundraising chatter underline heavy spending plans; investors remain worried about margin impact and large capital commitments despite long‑term upside. See ongoing debate over Amazon’s aggressive AI spend. Read More.
• Negative Sentiment: Analyst and insider signals — Wolfe Research trimmed a price target recently and there’s visible insider selling noted in market summaries, which can weigh on near‑term sentiment even amid bullish long‑term analyst views. Read More.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.