Roku, Inc. (NASDAQ:ROKU) Given Average Rating of “Moderate Buy” by Brokerages

Roku, Inc. (NASDAQ:ROKU) has earned an average rating of “Moderate Buy” from the twenty-seven research firms that are presently covering the firm, Marketbeat reports. Four investment analysts have rated the stock with a hold rating, twenty-two have given a buy rating and one has issued a strong buy rating on the company. The average 12 month price target among brokerages that have issued ratings on the stock in the last year is $125.40.

ROKU has been the topic of a number of recent research reports. Jefferies Financial Group raised shares of Roku from a “hold” rating to a “buy” rating and upped their price target for the company from $100.00 to $135.00 in a research note on Thursday, December 11th. KeyCorp lifted their price objective on shares of Roku from $128.00 to $130.00 and gave the stock an “overweight” rating in a research note on Friday, February 13th. Wall Street Zen upgraded shares of Roku from a “hold” rating to a “buy” rating in a report on Sunday, December 7th. Wells Fargo & Company increased their price target on shares of Roku from $116.00 to $137.00 and gave the company an “overweight” rating in a report on Friday, February 13th. Finally, Bank of America lifted their price target on Roku from $115.00 to $140.00 and gave the stock a “buy” rating in a research report on Monday, January 12th.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku expanded distribution of its new low‑cost SVOD, Howdy, by making the $2.99/month service available as a Prime Video channel in the U.S., widening reach beyond Roku’s own platform and creating a new potential direct‑to‑consumer revenue stream. Roku Launches Howdy on Prime Video
• Positive Sentiment: Roku added five FAST channels from ITV Studios in the U.K., expanding its ad‑supported content offering and international audience reach — a driver for streaming hours and ad revenue growth. Roku launches 5 ITV Studios FAST channels in UK
• Positive Sentiment: Ad tech partnership: Roku was named a launch partner for Google’s Confidential Publisher Match solution, which could boost Roku’s addressability and ad monetization capabilities. This is strategically positive for ad revenue momentum. Roku named launch partner for Google’s Confidential Publisher Match
• Positive Sentiment: Short interest data show improvement vs. late February: one report indicates short interest fell ~21.1% to ~6.53M shares (≈5.1% of float) as of March 13, which reduces immediate short‑selling pressure and squeeze risk. (Internal short‑interest entries.)
• Neutral Sentiment: Analyst / investor attention: Zacks and other outlets highlighted Roku as a top high‑growth name and noted elevated investor searches; increased coverage can lift visibility but also amplify volatility. 3 Top Ranked High Growth Stocks You Can’t Ignore: ROKU, TER, CRDO
• Neutral Sentiment: Industry recognition: Roku appeared on lists of innovative video companies and received a number of feature articles — helpful for brand but not an immediate earnings catalyst. The most innovative video companies of 2026
• Neutral Sentiment: Earlier session moves: the stock rallied yesterday on broader risk‑on headlines (geopolitical de‑escalation) — that short‑term lift likely set up profit‑taking today. Why Roku (ROKU) Stock Is Trading Up Today
• Negative Sentiment: Conflicting short‑interest reports / data anomalies (multiple entries showing “large increase” but reporting 0 shares or NaN) create uncertainty and may spook short‑term traders — noisy or unreliable data can amplify intraday volatility. (Internal short‑interest entries.)

Roku Price Performance

NASDAQ:ROKU opened at $95.59 on Wednesday. The company has a market cap of $14.09 billion, a price-to-earnings ratio of 167.70 and a beta of 1.98. Roku has a 1 year low of $52.43 and a 1 year high of $116.66. The stock’s 50 day simple moving average is $95.84 and its two-hundred day simple moving average is $99.71.

Roku (NASDAQ:ROKU) last posted its earnings results on Thursday, February 12th. The company reported $0.53 EPS for the quarter, beating analysts’ consensus estimates of $0.28 by $0.25. Roku had a return on equity of 3.40% and a net margin of 1.87%.The firm had revenue of $1.39 billion during the quarter, compared to the consensus estimate of $1.35 billion. During the same period in the prior year, the company earned ($0.24) EPS. The company’s quarterly revenue was up 16.1% compared to the same quarter last year. As a group, analysts anticipate that Roku will post -0.3 EPS for the current year.

Insiders Place Their Bets

In other news, insider Gilbert Fuchsberg sold 3,250 shares of the firm’s stock in a transaction that occurred on Tuesday, March 3rd. The stock was sold at an average price of $95.57, for a total value of $310,602.50. Following the completion of the sale, the insider directly owned 60,456 shares of the company’s stock, valued at $5,777,779.92. This trade represents a 5.10% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CFO Dan Jedda sold 15,000 shares of Roku stock in a transaction that occurred on Monday, March 16th. The stock was sold at an average price of $94.23, for a total value of $1,413,450.00. Following the completion of the transaction, the chief financial officer owned 85,115 shares of the company’s stock, valued at approximately $8,020,386.45. This trade represents a 14.98% decrease in their position. The SEC filing for this sale provides additional information. Over the last three months, insiders sold 213,124 shares of company stock worth $21,433,878. 13.98% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently bought and sold shares of ROKU. Blue Trust Inc. boosted its stake in shares of Roku by 680.0% during the fourth quarter. Blue Trust Inc. now owns 234 shares of the company’s stock valued at $25,000 after purchasing an additional 204 shares during the period. Aventura Private Wealth LLC purchased a new position in Roku in the 4th quarter worth about $26,000. Westfuller Advisors LLC bought a new stake in Roku during the 3rd quarter valued at about $30,000. WPG Advisers LLC bought a new stake in Roku during the 4th quarter valued at about $31,000. Finally, Safe Harbor Fiduciary LLC purchased a new stake in Roku in the 4th quarter valued at about $31,000. 86.30% of the stock is owned by hedge funds and other institutional investors.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.