NIKE (NYSE:NKE) Sets New 12-Month Low Following Analyst Downgrade

NIKE, Inc. (NYSE:NKE) reached a new 52-week low during trading on Thursday after Telsey Advisory Group lowered their price target on the stock from $72.00 to $65.00. Telsey Advisory Group currently has a market perform rating on the stock. NIKE traded as low as $51.95 and last traded at $52.0510, with a volume of 7759289 shares traded. The stock had previously closed at $52.98.

NKE has been the topic of a number of other research reports. Piper Sandler set a $75.00 price target on shares of NIKE and gave the company an “overweight” rating in a report on Friday, December 19th. Daiwa Securities Group lowered their price objective on shares of NIKE from $75.00 to $61.00 in a research report on Tuesday, December 23rd. Guggenheim restated a “buy” rating on shares of NIKE in a report on Wednesday, December 31st. Berenberg Bank reaffirmed a “neutral” rating and issued a $70.00 target price on shares of NIKE in a research report on Friday, December 19th. Finally, Deutsche Bank Aktiengesellschaft decreased their target price on shares of NIKE from $67.00 to $54.00 and set a “hold” rating for the company in a research note on Monday, March 23rd. Twenty-two analysts have rated the stock with a Buy rating, ten have given a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $73.20.

Insider Activity

In other NIKE news, CEO Elliott Hill bought 16,388 shares of the business’s stock in a transaction that occurred on Monday, December 29th. The stock was bought at an average cost of $61.10 per share, for a total transaction of $1,001,306.80. Following the completion of the transaction, the chief executive officer owned 241,587 shares of the company’s stock, valued at $14,760,965.70. This represents a 7.28% increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Insiders own 0.80% of the company’s stock.

More NIKE News

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Evercore ISI reiterates a Buy, saying China weakness looks priced in and that stabilizing demand plus innovation could support a re‑rating. Nike: China Weakness Priced In, Stabilizing Demand and Innovation Set Up Re‑Rating Potential
• Positive Sentiment: Williams Trading maintains a Buy and a $80 price target, citing strengthening global trends and product momentum that could drive above‑consensus FY27 earnings. Nike Buy Rating Backed by Strengthening Global Trends and Product Momentum Driving Above-Consensus FY27 Earnings
• Positive Sentiment: High‑profile investor commentary (Jim Cramer) expressed confidence that the stock can recover toward ~$70, giving sentiment support to buyers who focus on a turnaround narrative. Jim Cramer on NIKE: “I Think We’ll See $70 for That Stock”
• Positive Sentiment: Longer‑term bulls point to the “Win Now” turnaround showing early signs (recent EPS beats, category momentum) and give larger upside targets ($85 in one note). Nike At 5-Year Lows: Why The Turnaround Is Already Working
• Neutral Sentiment: Nike launched a World Cup collection made from textile waste — a positive brand/ESG play but uncertain near‑term revenue impact. Nike’s World Cup Textile Waste Line Tests Turnaround And Valuation Story
• Neutral Sentiment: Multiple previews (Zacks, Market commentary) flag key metrics investors should watch in the Q3 release (revenue growth, gross margin and China trends); history of earnings beats adds some confidence but not certainty. Stay Ahead of the Game With Nike (NKE) Q3 Earnings: Wall Street’s Insights on Key Metrics
• Negative Sentiment: Investopedia and other outlets warn of high post‑earnings volatility; some traders expect a sharp move and the potential for the stock to retest multi‑year lows if results disappoint. Here’s How Much Nike Stock Is Expected to Move After Earnings Tuesday
• Negative Sentiment: Analyst pushback: Telsey cut its price target to $65 and Erste trimmed FY2026 EPS expectations — both amplify downside risk if results miss hopes. Telsey Advisory Group Lowers NIKE (NYSE:NKE) Price Target to $65.00 MarketBeat – NIKE Report
• Negative Sentiment: China remains the key risk: coverage notes that improvement is uneven and markets are pricing some weakness, leaving limited margin for error in the release. Nike Stock Struggles Mightily As Wall Street Eyes Earnings, China Progress

Institutional Investors Weigh In On NIKE

Hedge funds have recently modified their holdings of the business. Cornerstone Financial Management LLC purchased a new position in NIKE during the fourth quarter valued at $26,000. Sankala Group LLC purchased a new stake in NIKE in the fourth quarter worth about $26,000. J.Safra Asset Management Corp bought a new position in shares of NIKE in the fourth quarter worth about $29,000. Kemnay Advisory Services Inc. purchased a new position in shares of NIKE during the 4th quarter valued at about $30,000. Finally, Twin Peaks Wealth Advisors LLC purchased a new position in shares of NIKE during the 2nd quarter valued at about $31,000. Institutional investors own 64.25% of the company’s stock.

NIKE Trading Down 1.3%

The stock has a 50 day moving average of $60.16 and a 200-day moving average of $64.10. The company has a market capitalization of $76.05 billion, a P/E ratio of 30.22, a P/E/G ratio of 2.74 and a beta of 1.27. The company has a current ratio of 2.06, a quick ratio of 1.40 and a debt-to-equity ratio of 0.50.

NIKE Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Wednesday, April 1st. Stockholders of record on Monday, March 2nd will be given a dividend of $0.41 per share. This represents a $1.64 annualized dividend and a dividend yield of 3.2%. The ex-dividend date is Monday, March 2nd. NIKE’s dividend payout ratio (DPR) is presently 96.47%.

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).