BNP Paribas Exane Has Lowered Expectations for Hasbro (NASDAQ:HAS) Stock Price

Hasbro (NASDAQ:HAS) had its price objective decreased by BNP Paribas Exane from $118.00 to $115.00 in a research note issued to investors on Wednesday, MarketBeat Ratings reports. The firm currently has an “outperform” rating on the stock. BNP Paribas Exane’s target price would suggest a potential upside of 27.55% from the stock’s current price.

Several other equities research analysts also recently weighed in on the stock. Morgan Stanley increased their target price on shares of Hasbro from $103.00 to $119.00 and gave the company an “overweight” rating in a research note on Wednesday, February 11th. Citigroup lifted their price target on shares of Hasbro from $97.00 to $118.00 and gave the stock a “buy” rating in a research note on Thursday, February 12th. Argus set a $105.00 price objective on shares of Hasbro in a research report on Friday, March 13th. Wolfe Research raised their price objective on shares of Hasbro from $90.00 to $124.00 and gave the stock an “outperform” rating in a research note on Friday, February 13th. Finally, Wall Street Zen upgraded Hasbro from a “buy” rating to a “strong-buy” rating in a research report on Sunday, March 15th. One investment analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat, Hasbro currently has a consensus rating of “Moderate Buy” and an average price target of $112.86.

Hasbro Stock Performance

NASDAQ HAS opened at $90.16 on Wednesday. The company has a market cap of $12.68 billion, a P/E ratio of -38.37 and a beta of 0.55. The company has a debt-to-equity ratio of 4.89, a quick ratio of 1.24 and a current ratio of 1.38. The business’s 50 day moving average price is $95.32 and its 200-day moving average price is $84.94. Hasbro has a fifty-two week low of $49.00 and a fifty-two week high of $106.98.

Hasbro (NASDAQ:HAS) last issued its quarterly earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.99 by $0.52. The company had revenue of $1.45 billion during the quarter, compared to the consensus estimate of $1.26 billion. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.Hasbro’s revenue was up 31.3% on a year-over-year basis. During the same period last year, the company earned $0.46 earnings per share. Sell-side analysts predict that Hasbro will post 4.33 earnings per share for the current year.

Insider Activity at Hasbro

In other news, EVP Tarrant L. Sibley sold 15,148 shares of the firm’s stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $104.98, for a total transaction of $1,590,237.04. Following the transaction, the executive vice president directly owned 50,174 shares of the company’s stock, valued at approximately $5,267,266.52. This trade represents a 23.19% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CEO Christian P. Cocks sold 196,411 shares of Hasbro stock in a transaction that occurred on Thursday, February 26th. The shares were sold at an average price of $100.33, for a total transaction of $19,705,915.63. Following the sale, the chief executive officer directly owned 303,310 shares of the company’s stock, valued at $30,431,092.30. This represents a 39.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 413,342 shares of company stock worth $42,241,679. Corporate insiders own 0.85% of the company’s stock.

Hedge Funds Weigh In On Hasbro

A number of hedge funds and other institutional investors have recently made changes to their positions in HAS. Hsbc Holdings PLC increased its stake in shares of Hasbro by 11.3% during the fourth quarter. Hsbc Holdings PLC now owns 438,139 shares of the company’s stock valued at $36,009,000 after buying an additional 44,481 shares during the period. Rockefeller Capital Management L.P. lifted its stake in Hasbro by 2.5% in the fourth quarter. Rockefeller Capital Management L.P. now owns 6,090 shares of the company’s stock worth $499,000 after acquiring an additional 151 shares during the period. World Investment Advisors grew its holdings in Hasbro by 54.7% during the 4th quarter. World Investment Advisors now owns 7,310 shares of the company’s stock worth $599,000 after acquiring an additional 2,586 shares in the last quarter. Corient Private Wealth LLC increased its position in Hasbro by 70.3% during the 4th quarter. Corient Private Wealth LLC now owns 23,610 shares of the company’s stock valued at $1,936,000 after purchasing an additional 9,744 shares during the period. Finally, Kera Capital Partners Inc. increased its position in Hasbro by 68.0% during the 4th quarter. Kera Capital Partners Inc. now owns 6,699 shares of the company’s stock valued at $598,000 after purchasing an additional 2,711 shares during the period. Institutional investors own 91.83% of the company’s stock.

Hasbro News Summary

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Analysts and research firms spotlight Hasbro’s strong earnings-surprise history and say the company has the key ingredients to beat consensus again, supporting investor confidence ahead of the next report. Will Hasbro (HAS) Beat Estimates Again in Its Next Earnings Report?
• Positive Sentiment: Pre-earnings previews note Hasbro’s recent revenue and EPS momentum and set expectations for modest EPS pressure in Q1, but overall investor focus remains on upside from franchise strength and entertainment initiatives. Hasbro’s Q1 2026 Earnings: What to Expect
• Neutral Sentiment: BNP Paribas Exane trimmed its price target slightly (from $118 to $115) but kept an “outperform” rating, signaling continued analyst support despite modest PT adjustment. BNP Paribas adjusts price target on Hasbro
• Neutral Sentiment: Corporate/entertainment hires (Hasbro Entertainment names VP of Production) are long-term positives for content strategy but unlikely to move the stock near-term. Hasbro Entertainment Names VP of Production
• Negative Sentiment: Hasbro disclosed unauthorized access to its network (breach discovered March 28) and is investigating; the company warned recovery and remediation could take “several weeks,” creating operational, sales and data-risk uncertainty. Hasbro says investigating cybersecurity incident
• Negative Sentiment: Multiple outlets report parts of Hasbro’s systems and websites were taken offline and that the breach may include a data exposure; analysts and investors are pricing in near-term disruption and remediation costs. Hasbro hacked, may take several weeks to recover
• Negative Sentiment: Coverage across outlets emphasizes the potential for multi-week operational impact, which likely drove a recent pullback in the stock as investors reassess near-term revenue and IT-remediation expense risk. Hasbro warns of weeks-long upheaval following cyberattack

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.