BTIG Research Reiterates Buy Rating for Salesforce (NYSE:CRM)

Salesforce (NYSE:CRM)‘s stock had its “buy” rating reissued by equities research analysts at BTIG Research in a report released on Wednesday,Benzinga reports. They presently have a $255.00 price objective on the CRM provider’s stock. BTIG Research’s target price points to a potential upside of 36.36% from the stock’s current price.

A number of other research firms have also recently weighed in on CRM. Deutsche Bank Aktiengesellschaft increased their price objective on shares of Salesforce from $340.00 to $360.00 and gave the stock a “buy” rating in a report on Thursday, December 4th. Oppenheimer reduced their target price on shares of Salesforce from $275.00 to $250.00 and set an “outperform” rating for the company in a research note on Thursday, February 26th. Needham & Company LLC restated a “buy” rating and issued a $400.00 target price on shares of Salesforce in a research report on Thursday, February 26th. TD Cowen cut their price target on Salesforce from $325.00 to $250.00 and set a “buy” rating on the stock in a report on Thursday, February 26th. Finally, Macquarie Infrastructure boosted their price objective on Salesforce from $250.00 to $265.00 and gave the stock a “neutral” rating in a research report on Thursday, December 4th. One analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, eleven have assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, Salesforce currently has a consensus rating of “Moderate Buy” and an average target price of $280.21.

Salesforce Trading Up 0.4%

NYSE:CRM opened at $187.01 on Wednesday. Salesforce has a 12-month low of $174.57 and a 12-month high of $296.05. The firm has a market capitalization of $172.61 billion, a P/E ratio of 23.94, a P/E/G ratio of 1.36 and a beta of 1.29. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76. The business has a 50 day simple moving average of $195.37 and a 200 day simple moving average of $229.22.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, topping the consensus estimate of $3.05 by $0.76. The firm had revenue of $11.20 billion for the quarter, compared to analyst estimates of $11.18 billion. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The firm’s revenue for the quarter was up 12.1% on a year-over-year basis. During the same period last year, the company earned $2.78 earnings per share. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Equities research analysts predict that Salesforce will post 7.46 EPS for the current year.

Salesforce announced that its board has approved a share repurchase program on Monday, March 16th that allows the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization allows the CRM provider to purchase up to 14.1% of its stock through open market purchases. Stock repurchase programs are often a sign that the company’s board of directors believes its shares are undervalued.

Insider Buying and Selling

In related news, Director David Blair Kirk acquired 2,570 shares of the business’s stock in a transaction dated Wednesday, March 18th. The stock was bought at an average price of $194.62 per share, for a total transaction of $500,173.40. Following the transaction, the director owned 13,689 shares of the company’s stock, valued at approximately $2,664,153.18. The trade was a 23.11% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Laura Alber acquired 2,571 shares of Salesforce stock in a transaction dated Thursday, March 19th. The shares were bought at an average cost of $194.58 per share, with a total value of $500,265.18. Following the completion of the purchase, the director owned 9,530 shares in the company, valued at approximately $1,854,347.40. This represents a 36.94% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. 3.00% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Salesforce

Several hedge funds have recently modified their holdings of the stock. Brighton Jones LLC increased its position in shares of Salesforce by 13.7% in the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock worth $8,582,000 after acquiring an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC lifted its position in shares of Salesforce by 12.6% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after acquiring an additional 205 shares in the last quarter. Bison Wealth LLC lifted its position in shares of Salesforce by 9.0% in the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after acquiring an additional 184 shares in the last quarter. Sivia Capital Partners LLC boosted its stake in Salesforce by 3.7% in the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock worth $807,000 after purchasing an additional 106 shares during the period. Finally, United Bank grew its position in Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider’s stock worth $2,781,000 after purchasing an additional 500 shares in the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce announced an accelerated US$25 billion share-repurchase program and has been active on capital returns and ESOP filings, signaling management confidence in cash flow and reducing share count. This is a major immediate catalyst for earnings-per-share upside and valuation support. Should Salesforce’s US$25 Billion Buyback and Ecosystem Push Reframe the Capital Story for CRM Investors?
• Positive Sentiment: Stifel reiterated a Buy rating after meetings with Salesforce executives; consensus analyst sentiment remains constructive (74% bullish, average target ~$252), supporting upside expectations. Analyst backing can amplify positive price moves on the buyback news. Stifel Reiterates “Buy” Rating on Salesforce (CRM) Following Meetings with Executives
• Positive Sentiment: AI product momentum: Agentforce posted rapid ARR growth and strong deal flow, while Data 360 is contributing recurring revenue — evidence that Salesforce’s AI initiatives can sustain enterprise growth and margin leverage. Salesforce’s AI Push Gains Steam: Will Agentforce Drive CRM’s Growth?
• Positive Sentiment: Slack business signs: CEO Marc Benioff projects Slack revenue could reach ~$3 billion this year, and Slackbot received a major AI upgrade (30 features) — both points reinforce the company’s cross-sell and product monetization narrative. Salesforce CEO Benioff: Slack revenue expected to hit $3 billion this year
• Positive Sentiment: Slackbot / product innovation: Slack added ~30 AI features in a major update, underscoring product differentiation that supports monetization and enterprise stickiness. Slack adds 30 AI features to Slackbot, its most ambitious update since the Salesforce acquisition
• Neutral Sentiment: Billionaire Ray Dalio disclosed a minor reduction in his Bridgewater holding — not a large exit, but notable to some investors monitoring institutional flows. Salesforce, Inc. (CRM): Billionaire Ray Dalio Discloses Minor Reduction in Holding
• Negative Sentiment: Sector headwinds: software names suffered broader 2026 weakness amid AI-related rotation and margin fears; this macro/peer pressure remains a risk for CRM’s near-term multiple even as company-specific fundamentals improve. 2 No-Brainer Software Stocks to Buy Right Now

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.