ServiceNow, Inc. $NOW Shares Acquired by Blue Trust Inc.

Blue Trust Inc. increased its stake in ServiceNow, Inc. (NYSE:NOW) by 372.9% in the fourth quarter, Holdings Channel reports. The institutional investor owned 8,059 shares of the information technology services provider’s stock after acquiring an additional 6,355 shares during the quarter. Blue Trust Inc.’s holdings in ServiceNow were worth $1,235,000 as of its most recent SEC filing.

Several other institutional investors have also recently added to or reduced their stakes in NOW. Kilter Group LLC acquired a new position in ServiceNow during the 2nd quarter worth $25,000. IAG Wealth Partners LLC increased its position in shares of ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares during the last quarter. Noble Wealth Management PBC raised its stake in shares of ServiceNow by 400.0% in the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 128 shares in the last quarter. Lodestone Wealth Management LLC acquired a new stake in shares of ServiceNow in the 4th quarter valued at about $26,000. Finally, Bogart Wealth LLC lifted its position in shares of ServiceNow by 93.8% during the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after purchasing an additional 15 shares during the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

ServiceNow Stock Performance

Shares of NYSE NOW opened at $101.98 on Friday. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The firm’s 50-day moving average price is $111.06 and its two-hundred day moving average price is $147.99. ServiceNow, Inc. has a 52-week low of $98.00 and a 52-week high of $211.48. The stock has a market capitalization of $106.67 billion, a P/E ratio of 61.14, a P/E/G ratio of 1.74 and a beta of 1.01.

ServiceNow (NYSE:NOW) last announced its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. The business had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business’s quarterly revenue was up 20.7% on a year-over-year basis. During the same period in the prior year, the firm earned $0.73 EPS. As a group, sell-side analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Benchmark initiated coverage with a Buy and a $125 price target, arguing the selloff creates a compelling entry point for long‑term investors. Benchmark Initiates Coverage
• Positive Sentiment: Morgan Stanley reiterated a Buy and a high $210 target, highlighting resilient growth, AI monetization potential, and accretive dealmaking as long‑term supports. Morgan Stanley Maintains Buy
• Positive Sentiment: ServiceNow expanded its partnership with NVIDIA to operationalize AI workflows (AI Control Tower + NVIDIA Enterprise AI Factory), which supports the company’s AI roadmap and total addressable market narrative. ServiceNow Expands Partnership With NVIDIA
• Positive Sentiment: ServiceNow boosted liquidity with a new $3 billion unsecured revolving credit facility and commercial paper programs, reducing short‑term financing risk ahead of earnings. ServiceNow Boosts Liquidity
• Neutral Sentiment: ServiceNow set April 22 as the date to report Q1 results — a near‑term catalyst that could either validate or widen the recent reassessment of growth expectations. Q1 Earnings Date Announced
• Neutral Sentiment: Company leadership moves (appointment of Kulmeet Bawa as MD & GVP, India/SAARC) and partner integrations (BigPanda) reflect ongoing GTM and ecosystem activity but are unlikely to swing near‑term sentiment materially. ServiceNow Appoints Kulmeet Bawa
• Negative Sentiment: Stifel cut its price target to $135 (from $180), citing weaker U.S. federal spending and softer Q1 trends — the downgrade of expectations for government demand is being cited as a direct reason for recent selling pressure. Stifel Lowers Price Target to $135
• Negative Sentiment: Analyst and media pieces highlight secular challenges — AI‑native competitors, doubts about switching costs, and a large YTD decline — which keep investor skepticism elevated despite product progress. These narratives are pressuring multiples and share price. Fool: AI Competition Concerns

Analyst Ratings Changes

NOW has been the subject of a number of research reports. Wells Fargo & Company decreased their price target on ServiceNow from $225.00 to $185.00 and set an “overweight” rating for the company in a research note on Tuesday. Arete Research set a $200.00 target price on ServiceNow in a report on Tuesday, January 6th. Sanford C. Bernstein reiterated an “outperform” rating on shares of ServiceNow in a research report on Thursday, January 29th. BMO Capital Markets lowered their price target on ServiceNow from $175.00 to $170.00 and set an “outperform” rating for the company in a report on Thursday, January 29th. Finally, Robert W. Baird set a $175.00 price target on ServiceNow in a research report on Thursday, January 29th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have assigned a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, ServiceNow currently has a consensus rating of “Moderate Buy” and an average target price of $188.59.

Insider Buying and Selling

In related news, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the transaction, the insider directly owned 26,314 shares in the company, valued at $2,781,652.94. This represents a 5.05% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the sale, the director directly owned 46,430 shares in the company, valued at $4,697,323.10. This represents a 3.13% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 16,237 shares of company stock worth $1,697,162 in the last three months. 0.34% of the stock is owned by insiders.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.