Critical Survey: MediaAlpha (NYSE:MAX) versus Integrated Media Technology (NASDAQ:IMTE)

MediaAlpha (NYSE:MAX) and Integrated Media Technology (NASDAQ:IMTE) are both small-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, dividends, earnings, profitability, valuation, institutional ownership and analyst recommendations.

Profitability

This table compares MediaAlpha and Integrated Media Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MediaAlpha	3.37%	-147.82%	21.12%
Integrated Media Technology	N/A	N/A	N/A

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for MediaAlpha and Integrated Media Technology, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MediaAlpha	1	2	4	0	2.43
Integrated Media Technology	1	0	0	0	1.00

MediaAlpha currently has a consensus price target of $12.90, suggesting a potential upside of 52.03%. Given MediaAlpha’s stronger consensus rating and higher possible upside, equities research analysts clearly believe MediaAlpha is more favorable than Integrated Media Technology.

Insider & Institutional Ownership

64.4% of MediaAlpha shares are owned by institutional investors. 14.7% of MediaAlpha shares are owned by insiders. Comparatively, 2.1% of Integrated Media Technology shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares MediaAlpha and Integrated Media Technology”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MediaAlpha	$1.11 billion	0.48	$25.62 million	$0.64	13.26
Integrated Media Technology	$71,580.00	23.95	-$270,000.00	N/A	N/A

MediaAlpha has higher revenue and earnings than Integrated Media Technology.

Volatility & Risk

MediaAlpha has a beta of 1.16, suggesting that its share price is 16% more volatile than the S&P 500. Comparatively, Integrated Media Technology has a beta of 1.28, suggesting that its share price is 28% more volatile than the S&P 500.

Summary

MediaAlpha beats Integrated Media Technology on 9 of the 12 factors compared between the two stocks.

About MediaAlpha

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

About Integrated Media Technology

Integrated Media Technology Limited engages in the manufacture and sale of laminated switchable glass, nano-coated plate for filters, air purifiers, and Internet of Things (IoT) products. It also engages in the sale of electronic glass; operation of Ouction, a non-fungible token trading marketplace; and provision of halal certification and distribution of halal products. The company was formerly known as China Integrated Media Corporation Limited and changed its name to Integrated Media Technology Limited in October 2016. Integrated Media Technology Limited was incorporated in 2008 and is headquartered in Shah Alam, Malaysia.