Recent Analysts’ Ratings Updates for Nature’s Sunshine Products (NATR)

Nature’s Sunshine Products (NASDAQ: NATR) recently received a number of ratings updates from brokerages and research firms:

• 5/26/2026 – Nature’s Sunshine Products was downgraded by Weiss Ratings from “buy (b)” to “buy (b-)”.
• 5/11/2026 – Nature’s Sunshine Products was upgraded by Weiss Ratings from “buy (b-)” to “buy (b)”.
• 5/11/2026 – Nature’s Sunshine Products had its “buy” rating reaffirmed by DA Davidson. They now have a $33.00 price target on the stock.
• 5/8/2026 – Nature’s Sunshine Products was given a new $37.00 price target by Canaccord Genuity Group Inc..

Insider Activity at Nature’s Sunshine Products

In related news, EVP Nathan G. Brower sold 12,015 shares of the business’s stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $21.84, for a total transaction of $262,407.60. Following the sale, the executive vice president owned 43,438 shares of the company’s stock, valued at approximately $948,685.92. The trade was a 21.67% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, EVP Bryant J. Yates sold 19,516 shares of the business’s stock in a transaction dated Friday, March 13th. The stock was sold at an average price of $24.35, for a total transaction of $475,214.60. Following the sale, the executive vice president directly owned 85,154 shares in the company, valued at approximately $2,073,499.90. This represents a 18.65% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 50,914 shares of company stock worth $1,213,613 in the last ninety days. Corporate insiders own 3.10% of the company’s stock.

Nature’s Sunshine Products, Inc is a global manufacturer and direct seller of nutritional supplements, herbal remedies, and personal care products. The company’s core business centers on research, development and distribution of vitamins, minerals, botanicals and essential oil-based formulations designed to support overall health and wellness. Operating under a network-marketing model, Nature’s Sunshine works through a network of independent distributors who promote and sell its product line directly to consumers.

The company’s product portfolio spans dietary supplements such as single-ingredient vitamins, proprietary herbal blends, sports nutrition formulas and weight-management solutions, along with skin and hair care items based on botanical extracts and essential oils.