AdvisorShares Investments LLC purchased a new stake in shares of Sony Corporation (NYSE:SONY – Free Report) during the fourth quarter, Holdings Channel.com reports. The firm purchased 38,302 shares of the company’s stock, valued at approximately $981,000.
A number of other large investors have also made changes to their positions in the company. YANKCOM Partnership increased its stake in Sony by 748.7% in the 4th quarter. YANKCOM Partnership now owns 976 shares of the company’s stock valued at $25,000 after buying an additional 861 shares during the period. Ameriflex Group Inc. increased its stake in Sony by 304.0% in the 3rd quarter. Ameriflex Group Inc. now owns 1,010 shares of the company’s stock valued at $29,000 after buying an additional 760 shares during the period. Binnacle Investments Inc increased its stake in Sony by 81.7% in the 3rd quarter. Binnacle Investments Inc now owns 1,032 shares of the company’s stock valued at $30,000 after buying an additional 464 shares during the period. V Square Quantitative Management LLC acquired a new position in Sony in the 4th quarter valued at approximately $27,000. Finally, Elyxium Wealth LLC acquired a new position in Sony in the 4th quarter valued at approximately $27,000. Institutional investors and hedge funds own 14.05% of the company’s stock.
Sony Stock Performance
SONY stock opened at $21.56 on Friday. The company has a quick ratio of 0.94, a current ratio of 1.18 and a debt-to-equity ratio of 0.10. The company has a market capitalization of $128.29 billion, a price-to-earnings ratio of -107.81, a P/E/G ratio of 1.70 and a beta of 0.92. Sony Corporation has a 12 month low of $19.63 and a 12 month high of $30.34. The firm has a 50 day moving average of $21.13 and a two-hundred day moving average of $23.50.
Sony Announces Dividend
The firm also recently announced a dividend, which will be paid on Monday, June 8th. Shareholders of record on Monday, March 30th will be given a $0.0796 dividend. This represents a yield of 80.0%. The ex-dividend date of this dividend is Monday, March 30th. Sony’s payout ratio is currently -55.00%.
Key Headlines Impacting Sony
Here are the key news stories impacting Sony this week:
- Positive Sentiment: Sony unveiled its new True RGB Bravia TV lineup, including the Bravia 9 II, which could help refresh its premium TV offerings and support brand momentum. Sony Announces True RGB Bravia TV Lineup
- Positive Sentiment: Early hands-on reviews of Sony’s new modular BRAVIA Theatre Trio and Bravia 9 II have been favorable, with commentary calling the audio quality “next level” and the new display technology a meaningful upgrade. I demoed Sony’s new modular theater system, and the audio quality was next level
- Positive Sentiment: Speculation that a Spider-Man box-office win could benefit Sony’s broader entertainment ecosystem keeps investor attention on the company’s film and IP assets. If Spider-Man Wins 2026’s Box Office Crown, These Stocks Win Too
- Neutral Sentiment: Several articles compare the Bravia 9 II with the prior Bravia 9 and note mixed consumer messaging, suggesting the product is technically stronger but may not be simple to market. Sony Bravia 9 II vs. Bravia 9: I compared both TV models, and True RGB is a serious upgrade
- Neutral Sentiment: Coverage of Sony’s TV lineup points to product expansion, but also says the naming is confusing and that Sony is effectively taking a final bow as a standalone TV maker, which limits the immediate investment takeaway. Sony takes final bow as a standalone TV maker with new Bravia sets
- Negative Sentiment: Discounting on DualSense and DualSense Edge controllers suggests Sony is leaning on deals to move gaming accessories, which can pressure margins even if it supports unit sales. PlayStation DualSense Drops to All-Time Low for the First Time This Year as Sony Goes All-In on Gaming Controllers
- Negative Sentiment: Some commentary criticizes the Bravia 9 II for missing a key gaming feature, which could be a drawback as Sony competes for premium living-room and PlayStation-connected buyers. Dear Sony, you make the PlayStation 5, but you’ve missed a crucial gaming feature on the Bravia 9 II
Analysts Set New Price Targets
Several research analysts have weighed in on the stock. Benchmark reiterated a “buy” rating on shares of Sony in a research note on Monday, May 11th. Weiss Ratings reiterated a “sell (d+)” rating on shares of Sony in a research note on Wednesday, May 20th. Finally, Sanford C. Bernstein reiterated a “market perform” rating and issued a $22.00 price objective (down from $30.00) on shares of Sony in a research note on Tuesday, March 17th. Four equities research analysts have rated the stock with a Buy rating, two have given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, Sony has a consensus rating of “Hold” and a consensus price target of $22.00.
Read Our Latest Analysis on Sony
Insider Buying and Selling at Sony
In related news, Director Kenichiro Yoshida sold 400,000 shares of the company’s stock in a transaction on Monday, May 18th. The shares were sold at an average price of $22.61, for a total transaction of $9,044,000.00. Following the completion of the sale, the director directly owned 661,615 shares of the company’s stock, valued at approximately $14,959,115.15. This represents a 37.68% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Tsuyoshi Kodera sold 17,500 shares of the company’s stock in a transaction on Monday, May 18th. The stock was sold at an average price of $22.61, for a total transaction of $395,675.00. Following the sale, the insider directly owned 27,553 shares of the company’s stock, valued at approximately $622,973.33. This represents a 38.84% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. 7.00% of the stock is currently owned by corporate insiders.
About Sony
Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.
Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.
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