Groupon, Inc. (NASDAQ:GRPN) Receives Average Recommendation of “Hold” from Analysts

Groupon, Inc. (NASDAQ:GRPN) has been given an average recommendation of “Hold” by the five research firms that are currently covering the firm, Marketbeat.com reports. Two equities research analysts have rated the stock with a sell rating, one has issued a hold rating and two have given a buy rating to the company. The average 1-year target price among brokers that have issued ratings on the stock in the last year is $28.6667.

GRPN has been the topic of a number of analyst reports. The Goldman Sachs Group restated a “sell” rating and issued a $13.00 price objective (up from $10.00) on shares of Groupon in a report on Tuesday, May 12th. Wall Street Zen downgraded shares of Groupon from a “hold” rating to a “sell” rating in a research report on Saturday, May 9th. Finally, Northland Securities set a $26.00 target price on shares of Groupon in a research report on Wednesday.

Groupon News Roundup

Here are the key news stories impacting Groupon this week:

• Positive Sentiment: Northland Securities raised several longer-term earnings estimates for Groupon, including FY2027 EPS to $0.98 from $0.66, and also lifted Q1 2027, Q2 2027, Q3 2027, and Q4 2027 projections, signaling improving expectations for the company’s profitability.
• Positive Sentiment: Groupon’s workforce reduction and AI-focused restructuring have been highlighted as a potential catalyst, with some coverage suggesting the cost-cutting move could improve efficiency and help the stock if execution continues to improve. Article Title
• Neutral Sentiment: Commentary from Seeking Alpha noted that Groupon has made an “impressive workforce transformation,” but investors should wait for a clearer billings picture before getting more constructive, suggesting the turnaround thesis is still incomplete. Article Title
• Neutral Sentiment: Another Seeking Alpha article argued Groupon could be “coiled for a squeeze,” which may be attracting speculative interest, but this is not a fundamental confirmation of improved business performance. Article Title
• Negative Sentiment: Northland also lowered near-term EPS estimates for Q2 2026, Q3 2026, and FY2026, showing that analysts still expect losses in the near term before profitability improves.
• Negative Sentiment: Recent coverage of Groupon’s layoffs underscores the scale of its restructuring, which can support margins over time but also highlights that the company is still in a difficult transition. Article Title

Groupon Stock Performance

Shares of GRPN opened at $20.23 on Monday. Groupon has a twelve month low of $9.17 and a twelve month high of $43.08. The firm’s fifty day simple moving average is $14.77 and its 200-day simple moving average is $15.03. The firm has a market capitalization of $768.34 million, a price-to-earnings ratio of -7.75 and a beta of 0.24.

Groupon (NASDAQ:GRPN) last announced its quarterly earnings data on Thursday, May 7th. The coupon company reported ($0.32) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.02) by ($0.30). Groupon had a negative net margin of 20.78% and a negative return on equity of 717.37%. The firm had revenue of $117.20 million during the quarter, compared to analyst estimates of $117.65 million. On average, analysts predict that Groupon will post -0.02 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

A number of hedge funds have recently modified their holdings of the stock. Bank of America Corp DE grew its position in shares of Groupon by 64.2% in the 1st quarter. Bank of America Corp DE now owns 636,480 shares of the coupon company’s stock valued at $7,574,000 after buying an additional 248,928 shares during the last quarter. Royal Bank of Canada grew its position in shares of Groupon by 10.6% in the 1st quarter. Royal Bank of Canada now owns 7,618 shares of the coupon company’s stock valued at $90,000 after buying an additional 731 shares during the last quarter. Quantinno Capital Management LP purchased a new position in shares of Groupon in the 1st quarter valued at $440,000. SummitTX Capital L.P. grew its position in shares of Groupon by 432.6% in the 1st quarter. SummitTX Capital L.P. now owns 81,366 shares of the coupon company’s stock valued at $968,000 after buying an additional 66,088 shares during the last quarter. Finally, Lombard Odier Asset Management Europe Ltd grew its position in shares of Groupon by 24.1% in the 1st quarter. Lombard Odier Asset Management Europe Ltd now owns 102,118 shares of the coupon company’s stock valued at $1,215,000 after buying an additional 19,860 shares during the last quarter. 90.05% of the stock is owned by hedge funds and other institutional investors.

About Groupon

Groupon, Inc operates an online marketplace that connects subscribers with local merchants offering discounted goods, services and experiences. Through its website and mobile applications, Groupon provides time-limited deals across categories such as restaurants, travel, beauty and wellness, home services, and consumer products. Merchants partner with Groupon to attract new customers and drive foot traffic, leveraging the platform’s targeted marketing tools and large subscriber base to promote special offers and vouchers.

Founded in Chicago in 2008 by Andrew Mason, Eric Lefkofsky and Brad Keywell, Groupon pioneered the daily-deals model, quickly growing its user community and merchant network.