PENN Entertainment (NASDAQ:PENN – Get Free Report) and Super Group (SGHC) (NYSE:SGHC – Get Free Report) are both mid-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, institutional ownership, risk, dividends, earnings and profitability.
Volatility & Risk
PENN Entertainment has a beta of 1.45, indicating that its stock price is 45% more volatile than the S&P 500. Comparatively, Super Group (SGHC) has a beta of 1.08, indicating that its stock price is 8% more volatile than the S&P 500.
Insider and Institutional Ownership
91.7% of PENN Entertainment shares are owned by institutional investors. Comparatively, 5.1% of Super Group (SGHC) shares are owned by institutional investors. 3.2% of PENN Entertainment shares are owned by insiders. Comparatively, 10.4% of Super Group (SGHC) shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PENN Entertainment | 1 | 6 | 8 | 0 | 2.47 |
| Super Group (SGHC) | 0 | 2 | 7 | 0 | 2.78 |
PENN Entertainment presently has a consensus target price of $20.29, indicating a potential upside of 7.73%. Super Group (SGHC) has a consensus target price of $17.57, indicating a potential upside of 41.20%. Given Super Group (SGHC)’s stronger consensus rating and higher probable upside, analysts plainly believe Super Group (SGHC) is more favorable than PENN Entertainment.
Profitability
This table compares PENN Entertainment and Super Group (SGHC)’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| PENN Entertainment | -13.55% | 0.44% | 0.07% |
| Super Group (SGHC) | 10.58% | 42.85% | 26.15% |
Valuation and Earnings
This table compares PENN Entertainment and Super Group (SGHC)”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PENN Entertainment | $6.96 billion | 0.36 | -$843.10 million | ($6.72) | -2.80 |
| Super Group (SGHC) | $2.23 billion | 2.82 | $217.00 million | $0.48 | 25.93 |
Super Group (SGHC) has lower revenue, but higher earnings than PENN Entertainment. PENN Entertainment is trading at a lower price-to-earnings ratio than Super Group (SGHC), indicating that it is currently the more affordable of the two stocks.
Summary
Super Group (SGHC) beats PENN Entertainment on 10 of the 14 factors compared between the two stocks.
About PENN Entertainment
PENN Entertainment, Inc., together with its subsidiaries, provides integrated entertainment, sports content, and casino gaming experiences. The company operates through five segments: Northeast, South, West, Midwest, and Interactive. It operates online sports betting in various jurisdictions; and iCasino under Hollywood Casino, L'Auberge, ESPN BET, and theScore Bet Sportsbook and Casino brands. The company's portfolio also includes PENN Play, customer loyalty program, which offers a set of rewards and experiences for business channels. In addition, it owns various trademarks and service marks, including Ameristar, Argosy, Boomtown, Hollywood Casino, Hollywood Gaming, L'Auberge, PENN Play, theScore, theScore Bet, theScore esports, and M Resort. The company was formerly known as Penn National Gaming, Inc. and changed its name to PENN Entertainment, Inc. in August 2022. PENN Entertainment, Inc. was founded in 1972 and is based in Wyomissing, Pennsylvania.
About Super Group (SGHC)
Super Group (SGHC) Limited operates as an online sports betting and gaming operator. It offers Betway, an online sports betting brand; and Spin, a multi-brand online casino offering. Super Group (SGHC) Limited is based in Saint Peter Port, Guernsey.
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