14,567 Shares in Apple Inc. $AAPL Purchased by Alliance Wealth Strategies LLC d b a Brown Edwards Wealth Strategies

Alliance Wealth Strategies LLC d b a Brown Edwards Wealth Strategies purchased a new position in shares of Apple Inc. (NASDAQ:AAPL) in the 4th quarter, Holdings Channel reports. The institutional investor purchased 14,567 shares of the iPhone maker’s stock, valued at approximately $3,960,000. Apple accounts for approximately 3.7% of Alliance Wealth Strategies LLC d b a Brown Edwards Wealth Strategies’ investment portfolio, making the stock its 5th largest holding.

Other large investors have also recently added to or reduced their stakes in the company. First National Bank of Hutchinson boosted its position in Apple by 24.6% during the fourth quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock worth $8,845,000 after acquiring an additional 6,982 shares during the last quarter. Eagle Capital Management LLC boosted its position in Apple by 0.5% during the fourth quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock worth $13,544,000 after acquiring an additional 272 shares during the last quarter. Brighton Jones LLC boosted its position in Apple by 14.8% during the fourth quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock worth $134,554,000 after acquiring an additional 69,207 shares during the last quarter. Revolve Wealth Partners LLC boosted its position in Apple by 4.2% during the fourth quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock worth $16,742,000 after acquiring an additional 2,695 shares during the last quarter. Finally, Highview Capital Management LLC DE boosted its position in Apple by 2.4% during the fourth quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock worth $12,587,000 after acquiring an additional 1,155 shares during the last quarter. 67.73% of the stock is owned by hedge funds and other institutional investors.

Insider Buying and Selling at Apple

In other news, CEO Timothy D. Cook sold 64,949 shares of Apple stock in a transaction dated Thursday, April 2nd. The shares were sold at an average price of $254.23, for a total value of $16,511,984.27. Following the completion of the transaction, the chief executive officer directly owned 3,280,418 shares of the company’s stock, valued at approximately $833,980,668.14. The trade was a 1.94% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Kevan Parekh sold 1,534 shares of Apple stock in a transaction dated Thursday, April 23rd. The shares were sold at an average price of $275.00, for a total transaction of $421,850.00. Following the completion of the sale, the chief financial officer owned 13,366 shares in the company, valued at approximately $3,675,650. This represents a 10.30% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders sold 97,759 shares of company stock valued at $24,964,305. Corporate insiders own 0.06% of the company’s stock.

Analyst Upgrades and Downgrades

A number of analysts recently issued reports on AAPL shares. Robert W. Baird set a $310.00 target price on shares of Apple in a research report on Friday, May 1st. Rosenblatt Securities increased their price target on shares of Apple from $268.00 to $276.00 and gave the stock a “neutral” rating in a research note on Friday, May 1st. KeyCorp reaffirmed a “sector weight” rating on shares of Apple in a research note on Thursday, March 12th. Stifel Nicolaus set a $330.00 price target on shares of Apple in a research note on Monday, March 2nd. Finally, Scotiabank set a $330.00 price target on shares of Apple in a research note on Monday, February 2nd. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, eleven have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $310.31.

More Apple News

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple is reportedly preparing an iPhone Wallet feature that could split bills from a receipt, assign items to different people, and generate payment requests through Apple Cash. That would strengthen Apple’s payments ecosystem and could help Wallet compete more directly with Venmo and Cash App. Apple Set to Accelerate Wallet War With Automated Bill Splitting
• Positive Sentiment: Analysts have been raising price targets ahead of WWDC, betting that Apple’s Siri and broader AI upgrades could be a catalyst for the shares if the company shows meaningful progress at its developer event. Apple (AAPL) Stock Gains Momentum as Analysts Boost Targets Before WWDC Siri Unveiling
• Positive Sentiment: Several articles framed Apple as an attractive AI-related stock, reflecting ongoing investor interest in Apple’s product cycle, services growth, and potential AI-driven refreshes. Apple Inc. (AAPL): One of the Promising Stocks to Buy According to AI
• Neutral Sentiment: Apple teased WWDC 2026 with a new “All Systems Glow” tagline and wallpapers, which points to an upcoming software announcement but does not by itself change fundamentals. All Systems Glow: Apple Teases WWDC 2026 With New Tagline, Playlist, Wallpapers
• Neutral Sentiment: Apple is reportedly targeting a late-2027 launch for smart glasses, signaling a longer AI development timeline; that may support the long-term story, but it also suggests Apple’s next major wearable is still far away. Apple reportedly targeting 2027 launch for smart glasses amid AI refinement efforts
• Negative Sentiment: Apple fell on reports that the global smartphone market is nearing a record shipment decline, reinforcing worries about slower iPhone demand and a softer handset upgrade cycle. Apple Stock (AAPL) Falls as Global Smartphone Market Approaches Record Shipment Drop
• Negative Sentiment: Dell’s new XPS 13 laptop is drawing attention as a direct rival to Apple’s MacBook Neo, adding to competitive pressure in PCs and reminding investors that Apple faces rivals across multiple hardware categories. Dell Stock Extends Massive Rally on Morgan Stanley Upgrade, New Apple-Rivaling Laptop

Apple Price Performance

Shares of AAPL stock opened at $306.31 on Tuesday. The firm has a market cap of $4.50 trillion, a P/E ratio of 37.04, a P/E/G ratio of 2.72 and a beta of 1.09. The company has a debt-to-equity ratio of 0.70, a current ratio of 1.07 and a quick ratio of 1.02. Apple Inc. has a 1-year low of $195.07 and a 1-year high of $315.00. The firm has a fifty day moving average of $276.58 and a two-hundred day moving average of $270.28.

Apple (NASDAQ:AAPL) last posted its quarterly earnings results on Thursday, April 30th. The iPhone maker reported $2.01 EPS for the quarter, beating the consensus estimate of $1.95 by $0.06. Apple had a net margin of 27.15% and a return on equity of 146.69%. The business had revenue of $111.18 billion during the quarter, compared to analyst estimates of $109.46 billion. During the same period in the previous year, the business posted $1.65 EPS. The company’s quarterly revenue was up 16.6% on a year-over-year basis. As a group, research analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current fiscal year.

Apple Increases Dividend

The firm also recently declared a quarterly dividend, which was paid on Thursday, May 14th. Stockholders of record on Monday, May 11th were issued a $0.27 dividend. This is a boost from Apple’s previous quarterly dividend of $0.26. The ex-dividend date of this dividend was Monday, May 11th. This represents a $1.08 annualized dividend and a dividend yield of 0.4%. Apple’s dividend payout ratio (DPR) is presently 13.06%.

Apple Company Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.