GKV Capital Management Co. Inc. Increases Stock Position in Salesforce Inc. $CRM

GKV Capital Management Co. Inc. lifted its stake in Salesforce Inc. (NYSE:CRM) by 129.0% in the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 12,024 shares of the CRM provider’s stock after purchasing an additional 6,774 shares during the quarter. Salesforce accounts for approximately 1.2% of GKV Capital Management Co. Inc.’s holdings, making the stock its 24th biggest position. GKV Capital Management Co. Inc.’s holdings in Salesforce were worth $3,185,000 at the end of the most recent reporting period.

Several other large investors have also recently modified their holdings of the stock. Byrne Asset Management LLC raised its position in shares of Salesforce by 1.0% in the 4th quarter. Byrne Asset Management LLC now owns 4,331 shares of the CRM provider’s stock worth $1,147,000 after purchasing an additional 43 shares during the last quarter. Mathes Company Inc. raised its position in shares of Salesforce by 0.4% in the 3rd quarter. Mathes Company Inc. now owns 12,558 shares of the CRM provider’s stock worth $2,976,000 after purchasing an additional 45 shares during the last quarter. Fred Alger Management LLC raised its position in shares of Salesforce by 0.3% in the 3rd quarter. Fred Alger Management LLC now owns 14,943 shares of the CRM provider’s stock worth $3,548,000 after purchasing an additional 45 shares during the last quarter. Beacon Capital Management LLC raised its position in shares of Salesforce by 3.5% in the 3rd quarter. Beacon Capital Management LLC now owns 1,372 shares of the CRM provider’s stock worth $325,000 after purchasing an additional 46 shares during the last quarter. Finally, Fulcrum Asset Management LLP raised its position in shares of Salesforce by 1.7% in the 3rd quarter. Fulcrum Asset Management LLP now owns 2,774 shares of the CRM provider’s stock worth $657,000 after purchasing an additional 46 shares during the last quarter. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce’s Agentforce annual recurring revenue reportedly topped $1 billion and reached about $1.2 billion in Q1, up 205% year over year, reinforcing the view that the company’s AI automation push is gaining real traction and could drive future growth. Salesforce’s Agentforce ARR Tops $1B: Can It Fuel More Growth for CRM?
• Positive Sentiment: Analyst and market commentary remains constructive, with reports noting a potential catch-up rally, bullish technical reversal signals, and endorsements from firms such as TD Cowen and KeyBanc despite some target-price trimming. Salesforce: Catch-Up Rally Will Continue; Bookings Rebound Expected In H2
• Positive Sentiment: Salesforce is also being highlighted as a value and cash-flow name, which can support investor demand if the market continues rotating toward profitable software names. Here’s Why Salesforce (CRM) is a Strong Value Stock
• Neutral Sentiment: Salesforce updated investors at the Bank of America Global Technology Conference, but the transcript itself did not include a clear new catalyst in the items provided. Salesforce, Inc. (CRM) Presents at Bank of America 2026 Global Technology Conference Transcript
• Negative Sentiment: Some coverage remains cautious, including commentary that the recent rebound may be running into technical resistance and that more downside could follow if momentum fades. Is This The Top For Salesforce?
• Negative Sentiment: DA Davidson reportedly cut its price target following Q1 results, reflecting lingering skepticism from some analysts even after the earnings beat. DA Davidson Cuts PT on Salesforce, Inc. (CRM) Following Q1 Results

Analyst Upgrades and Downgrades

CRM has been the subject of several recent analyst reports. Stifel Nicolaus lowered their price target on Salesforce from $300.00 to $250.00 and set a “buy” rating for the company in a research report on Thursday, February 26th. Mizuho lowered their price target on Salesforce from $280.00 to $265.00 and set an “outperform” rating for the company in a research report on Thursday, February 26th. BTIG Research reaffirmed a “buy” rating and issued a $255.00 price target on shares of Salesforce in a research report on Tuesday, May 26th. Wall Street Zen downgraded Salesforce from a “buy” rating to a “hold” rating in a report on Saturday, April 18th. Finally, Bank of America started coverage on Salesforce in a report on Monday, May 18th. They issued an “underperform” rating and a $160.00 price objective for the company. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, nine have assigned a Hold rating and three have assigned a Sell rating to the company’s stock. According to data from MarketBeat, Salesforce has a consensus rating of “Moderate Buy” and a consensus price target of $257.97.

Insider Transactions at Salesforce

In other news, Director David Blair Kirk purchased 2,570 shares of the business’s stock in a transaction on Wednesday, March 18th. The stock was acquired at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the purchase, the director directly owned 13,689 shares in the company, valued at $2,664,153.18. This trade represents a 23.11% increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, Director Laura Alber purchased 2,571 shares of the business’s stock in a transaction on Thursday, March 19th. The shares were purchased at an average price of $194.58 per share, with a total value of $500,265.18. Following the completion of the purchase, the director owned 9,530 shares in the company, valued at approximately $1,854,347.40. This trade represents a 36.94% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Insiders own 3.50% of the company’s stock.

Salesforce Price Performance

NYSE CRM opened at $190.96 on Thursday. Salesforce Inc. has a one year low of $163.52 and a one year high of $276.80. The stock has a 50-day moving average of $181.09 and a 200 day moving average of $209.45. The company has a market capitalization of $156.39 billion, a price-to-earnings ratio of 22.10, a PEG ratio of 1.31 and a beta of 1.16. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $3.13 by $0.75. The business had revenue of $11.13 billion during the quarter, compared to the consensus estimate of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The business’s quarterly revenue was up 13.3% compared to the same quarter last year. During the same period in the previous year, the company posted $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, sell-side analysts forecast that Salesforce Inc. will post 9.83 EPS for the current year.

Salesforce Announces Dividend

The company also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be paid a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.9%. The ex-dividend date is Thursday, June 11th. Salesforce’s payout ratio is currently 20.37%.

Salesforce announced that its board has initiated a share buyback plan on Monday, March 16th that permits the company to buyback $25.00 billion in shares. This buyback authorization permits the CRM provider to repurchase up to 14.1% of its stock through open market purchases. Stock buyback plans are often an indication that the company’s leadership believes its stock is undervalued.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.