Ulta Beauty (NASDAQ:ULTA) Given New $700.00 Price Target at Robert W. Baird

Ulta Beauty (NASDAQ:ULTA) had its price objective lowered by Robert W. Baird from $730.00 to $700.00 in a research note released on Wednesday,Benzinga reports. The brokerage currently has an outperform rating on the specialty retailer’s stock.

ULTA has been the topic of several other reports. Evercore set a $725.00 price target on shares of Ulta Beauty in a research note on Wednesday, March 11th. TD Cowen began coverage on shares of Ulta Beauty in a research note on Monday, April 20th. They set a “buy” rating on the stock. Zacks Research cut shares of Ulta Beauty from a “strong-buy” rating to a “hold” rating in a research note on Friday, February 6th. Telsey Advisory Group raised their price objective on shares of Ulta Beauty from $640.00 to $715.00 and gave the company an “outperform” rating in a research note on Monday, March 9th. Finally, William Blair reaffirmed a “market perform” rating on shares of Ulta Beauty in a report on Monday, March 9th. One research analyst has rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating, six have issued a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $651.27.

Ulta Beauty Price Performance

ULTA opened at $471.21 on Wednesday. Ulta Beauty has a one year low of $452.00 and a one year high of $714.97. The company’s 50 day simple moving average is $523.41 and its 200-day simple moving average is $585.19. The stock has a market capitalization of $20.53 billion, a P/E ratio of 17.67, a price-to-earnings-growth ratio of 1.61 and a beta of 0.86.

Ulta Beauty (NASDAQ:ULTA) last released its quarterly earnings results on Tuesday, June 2nd. The specialty retailer reported $7.74 EPS for the quarter, beating the consensus estimate of $6.89 by $0.85. Ulta Beauty had a net margin of 9.36% and a return on equity of 43.71%. The business had revenue of $3.16 billion for the quarter, compared to analysts’ expectations of $3.12 billion. During the same period in the prior year, the firm earned $6.70 earnings per share. Ulta Beauty’s revenue was up 11.1% compared to the same quarter last year. Ulta Beauty has set its FY 2026 guidance at 28.360-28.800 EPS. As a group, analysts anticipate that Ulta Beauty will post 28.49 EPS for the current year.

Insider Buying and Selling

In other Ulta Beauty news, Director George R. Mrkonic, Jr. sold 452 shares of Ulta Beauty stock in a transaction on Tuesday, April 7th. The shares were sold at an average price of $539.29, for a total transaction of $243,759.08. Following the completion of the sale, the director owned 2,383 shares of the company’s stock, valued at approximately $1,285,128.07. The trade was a 15.94% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Corporate insiders own 0.17% of the company’s stock.

Institutional Trading of Ulta Beauty

A number of institutional investors have recently bought and sold shares of the business. Optimize Financial Inc grew its holdings in Ulta Beauty by 1.4% during the 4th quarter. Optimize Financial Inc now owns 1,176 shares of the specialty retailer’s stock worth $711,000 after acquiring an additional 16 shares during the period. MassMutual Private Wealth & Trust FSB boosted its position in shares of Ulta Beauty by 6.9% during the fourth quarter. MassMutual Private Wealth & Trust FSB now owns 265 shares of the specialty retailer’s stock worth $160,000 after purchasing an additional 17 shares in the last quarter. Sound Income Strategies LLC boosted its position in shares of Ulta Beauty by 13.1% during the fourth quarter. Sound Income Strategies LLC now owns 147 shares of the specialty retailer’s stock worth $98,000 after purchasing an additional 17 shares in the last quarter. Legacy Advisors LLC boosted its position in shares of Ulta Beauty by 1.2% during the fourth quarter. Legacy Advisors LLC now owns 1,543 shares of the specialty retailer’s stock worth $934,000 after purchasing an additional 18 shares in the last quarter. Finally, Root Financial Partners LLC boosted its position in shares of Ulta Beauty by 12.1% during the first quarter. Root Financial Partners LLC now owns 167 shares of the specialty retailer’s stock worth $87,000 after purchasing an additional 18 shares in the last quarter. Institutional investors and hedge funds own 90.39% of the company’s stock.

Trending Headlines about Ulta Beauty

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Ulta posted a strong Q1 earnings beat, with revenue and EPS both topping estimates and comparable sales rising 5.3%, showing resilient demand for beauty products. Ulta’s (NASDAQ:ULTA) Q1 CY2026 Sales Top Estimates
• Positive Sentiment: The company lifted FY2026 EPS guidance and maintained a large share repurchase program, which supports earnings power and shareholder returns. Does Ulta’s Raised EPS Outlook And Supergirl Tie-In Change The Bull Case For Ulta Beauty (ULTA)?
• Positive Sentiment: New initiatives such as the Klarna partnership, Supergirl tie-in, expanded delivery, and international growth plans could help Ulta broaden traffic and sales channels. Klarna and Ulta Beauty Partner to Bring Flexible Payments to U.S. Beauty Shoppers
• Neutral Sentiment: Several analysts cut price targets after the report, but most kept bullish ratings, suggesting expectations were reset rather than outright turning negative. Analyst price target updates from JPMorgan, Canaccord, Barclays and Baird
• Negative Sentiment: Some commentary pointed to a “sell-the-news” reaction, with investors uneasy about modest guidance changes, higher spending, and inventory growth that could pressure margins later in the year. Ulta Beauty slides despite strong Q1 results as investors weigh modest guidance changes and cost/inventory signals
• Negative Sentiment: Morning notes from Morgan Stanley flagged concern that limited guidance flow-through from the earnings beat may leave less room for second-half upside. Ulta Beauty’s Limited Guidance Raises Concerns About H2 Earnings Capacity, Morgan Stanley Says

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.