18,028 Shares in The Kroger Co. $KR Bought by Atlas Capital Advisors Inc.

Atlas Capital Advisors Inc. bought a new position in The Kroger Co. (NYSE:KR) during the fourth quarter, according to its most recent disclosure with the SEC. The firm bought 18,028 shares of the company’s stock, valued at approximately $1,126,000.

A number of other institutional investors also recently bought and sold shares of the stock. Aptus Capital Advisors LLC raised its holdings in Kroger by 10.6% in the 4th quarter. Aptus Capital Advisors LLC now owns 16,746 shares of the company’s stock worth $1,046,000 after purchasing an additional 1,604 shares during the period. Jacobi Capital Management LLC raised its holdings in Kroger by 6.8% in the 4th quarter. Jacobi Capital Management LLC now owns 4,764 shares of the company’s stock worth $298,000 after purchasing an additional 304 shares during the period. FORA Capital LLC bought a new position in Kroger in the 4th quarter worth $3,997,000. Kestra Advisory Services LLC raised its holdings in Kroger by 69.7% in the 4th quarter. Kestra Advisory Services LLC now owns 140,497 shares of the company’s stock worth $8,778,000 after purchasing an additional 57,722 shares during the period. Finally, Transamerica Financial Advisors LLC raised its holdings in Kroger by 15.1% in the 4th quarter. Transamerica Financial Advisors LLC now owns 3,707 shares of the company’s stock worth $232,000 after purchasing an additional 485 shares during the period. 80.93% of the stock is owned by institutional investors.

Key Stories Impacting Kroger

Here are the key news stories impacting Kroger this week:

• Positive Sentiment: Kroger is being highlighted as a defensive grocery name during geopolitical uncertainty, and some analysts still see upside despite trimming price targets, which can support investor interest ahead of earnings. Here’s Why The Kroger Co. (KR) is a Defensive Stock to Buy Amid Geopolitical Tensions
• Positive Sentiment: The company is continuing to push value-driven promotions, including expanded fuel discounts, digital shelf labels, and seasonal private-label products, which may help traffic and customer loyalty. Is Kroger’s (KR) Digital Shelf Label Push Reframing Its Technology-Led Customer Loyalty Strategy?
• Positive Sentiment: Investor attention is building around Kroger’s June 18 Q1 earnings report, with some dividend-focused coverage reinforcing the stock’s income appeal before results are released. How To Earn $500 A Month From Kroger Stock Ahead Of Q1 Earnings
• Neutral Sentiment: Analysts remain mixed: JPMorgan and Erste Group both lowered estimates or targets, but kept broadly cautious/neutral stances, suggesting limited near-term conviction either way. JPMorgan price target update
• Neutral Sentiment: Coverage ahead of earnings says Kroger may not have the right setup for an upside surprise, which keeps expectations tempered into the report. Kroger (KR) Earnings Expected to Grow: Should You Buy?
• Negative Sentiment: Kroger agreed to pay $1.25 million to settle California claims that its Carbmaster bread labels overstated calorie reductions, adding another food-labeling legal overhang. Kroger to pay $1.25 million after California said its Carbmaster bread labels slashed calories in half

Analyst Upgrades and Downgrades

A number of equities research analysts have commented on KR shares. Weiss Ratings reissued a “hold (c)” rating on shares of Kroger in a report on Friday, March 27th. Wall Street Zen raised Kroger from a “hold” rating to a “buy” rating in a report on Saturday, April 4th. Wells Fargo & Company cut Kroger from an “overweight” rating to an “equal weight” rating and decreased their price target for the company from $70.00 to $68.00 in a report on Wednesday, February 25th. Wolfe Research reissued an “outperform” rating and set a $75.00 price target on shares of Kroger in a report on Thursday, March 5th. Finally, Morgan Stanley set a $73.00 price target on Kroger and gave the company an “equal weight” rating in a report on Thursday, March 5th. Nine analysts have rated the stock with a Buy rating and eight have assigned a Hold rating to the company’s stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $74.67.

Kroger Trading Down 0.1%

Shares of Kroger stock opened at $64.65 on Monday. The firm has a market cap of $39.61 billion, a price-to-earnings ratio of 42.26, a PEG ratio of 1.82 and a beta of 0.43. The business has a 50-day moving average price of $66.68 and a 200-day moving average price of $66.55. The company has a quick ratio of 0.42, a current ratio of 0.80 and a debt-to-equity ratio of 2.66. The Kroger Co. has a twelve month low of $58.60 and a twelve month high of $76.58.

About Kroger

The Kroger Co (NYSE: KR) is one of the largest supermarket operators in the United States, offering a wide range of retail grocery and related services. Founded in Cincinnati in 1883 by Bernard Kroger, the company operates a portfolio of supermarket and multi-department store banners and provides customers with fresh foods, packaged groceries, deli and bakery items, meat and seafood, produce, and prepared foods. Kroger’s stores commonly include pharmacy services and fuel centers, positioning the company as a broad-based neighborhood retail destination for everyday needs.

In addition to traditional in-store retailing, Kroger manufactures and distributes a variety of private-label brands and operates its own food production and supply-chain facilities.