Analysts Set Sony Corporation (NYSE:SONY) Price Target at $22.00

Shares of Sony Corporation (NYSE:SONY) have been assigned a consensus rating of “Hold” from the seven ratings firms that are covering the company, MarketBeat.com reports. One equities research analyst has rated the stock with a sell rating, two have issued a hold rating and four have given a buy rating to the company. The average twelve-month price target among analysts that have issued a report on the stock in the last year is $22.00.

A number of analysts recently issued reports on the company. Sanford C. Bernstein reissued a “market perform” rating and set a $22.00 price objective (down from $30.00) on shares of Sony in a research report on Tuesday, March 17th. Benchmark reissued a “buy” rating on shares of Sony in a research report on Monday, May 11th. Finally, Weiss Ratings reissued a “sell (d+)” rating on shares of Sony in a research report on Wednesday, May 20th.

Sony News Roundup

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Several reports highlighted strong demand for Sony-branded audio products, including heavy discounts on WH-CH720N and WH-1000XM6 headphones and all-time-low pricing on LinkBuds Clip earbuds. These stories can help keep Sony’s consumer electronics brand visible ahead of Prime Day and may support sales momentum. Sony WH-CH720N headphones drop to half price ahead of Prime Day
• Positive Sentiment: Investor commentary said the market may be overlooking Sony’s bigger picture, pointing to improving valuation, disciplined capital allocation, and possible upside from Gaming and Pictures, including potential benefits from GTA 6 and major film releases. Sony: The Market Is Missing The Bigger Picture
• Positive Sentiment: Coverage of Sony’s 2026 TV and home-theater lineup and a new direct-connect audio feature for older premium TVs reinforces product innovation in the TV/home entertainment segment, which could help sentiment around the hardware business. A guide to Sony’s 2026 TVs and home theater lineup
• Neutral Sentiment: Multiple articles about Spider-Man, Destiny 2, and Bungie kept Sony’s entertainment and gaming brands in the news, but most were commentary or consumer-interest pieces rather than direct business updates. One report noted Bungie was “very close” to shutting down before Sony’s acquisition, which mainly underscores the strategic importance of the deal rather than changing near-term fundamentals. Ex-Destiny 2 dev says Bungie was “very close to shutting its doors” before Sony acquired it
• Negative Sentiment: Some gaming headlines, including a PS5 title being delisted and continued chatter around Bungie, may remind investors that Sony’s gaming division still faces execution and content-management challenges. Sony’s PS5 Follow-Up to Beloved PS2 Game Suddenly Delisted

Sony Stock Performance

Shares of SONY stock opened at $20.52 on Wednesday. Sony has a 1-year low of $19.63 and a 1-year high of $30.34. The company has a current ratio of 1.18, a quick ratio of 0.94 and a debt-to-equity ratio of 0.10. The company has a market capitalization of $121.21 billion, a price-to-earnings ratio of -102.57, a P/E/G ratio of 1.63 and a beta of 0.93. The stock’s fifty day simple moving average is $21.39 and its 200-day simple moving average is $22.96.

Sony (NYSE:SONY) last issued its quarterly earnings results on Friday, May 8th. The company reported $0.09 earnings per share for the quarter, missing analysts’ consensus estimates of $0.22 by ($0.13). The business had revenue of $19.15 billion for the quarter, compared to analysts’ expectations of $18.43 billion. Sony had a negative net margin of 2.61% and a positive return on equity of 12.20%. The business’s quarterly revenue was up 8.3% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $32.86 EPS. On average, sell-side analysts predict that Sony will post 1.28 earnings per share for the current fiscal year.

Insiders Place Their Bets

In related news, Director Kenichiro Yoshida sold 400,000 shares of Sony stock in a transaction on Monday, May 18th. The stock was sold at an average price of $22.61, for a total transaction of $9,044,000.00. Following the completion of the sale, the director owned 661,615 shares of the company’s stock, valued at approximately $14,959,115.15. This trade represents a 37.68% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Tsuyoshi Kodera sold 17,500 shares of Sony stock in a transaction on Monday, May 18th. The shares were sold at an average price of $22.61, for a total value of $395,675.00. Following the sale, the insider directly owned 27,553 shares of the company’s stock, valued at approximately $622,973.33. The trade was a 38.84% decrease in their position. The disclosure for this sale is available in the SEC filing. 7.00% of the stock is currently owned by company insiders.

Institutional Trading of Sony

A number of institutional investors have recently bought and sold shares of the company. West Family Investments Inc. boosted its position in Sony by 1.1% during the third quarter. West Family Investments Inc. now owns 34,228 shares of the company’s stock valued at $985,000 after purchasing an additional 385 shares during the last quarter. Baker Tilly Wealth Management LLC boosted its stake in shares of Sony by 3.6% during the 4th quarter. Baker Tilly Wealth Management LLC now owns 11,655 shares of the company’s stock worth $298,000 after acquiring an additional 409 shares in the last quarter. Glenmede Investment Management LP increased its holdings in shares of Sony by 1.0% during the 3rd quarter. Glenmede Investment Management LP now owns 42,478 shares of the company’s stock valued at $1,223,000 after acquiring an additional 416 shares during the last quarter. Mitchell & Pahl Private Wealth LLC increased its holdings in shares of Sony by 1.1% during the 4th quarter. Mitchell & Pahl Private Wealth LLC now owns 40,335 shares of the company’s stock valued at $1,033,000 after acquiring an additional 433 shares during the last quarter. Finally, Nicolet Advisory Services LLC increased its holdings in shares of Sony by 2.5% during the 4th quarter. Nicolet Advisory Services LLC now owns 18,097 shares of the company’s stock valued at $456,000 after acquiring an additional 440 shares during the last quarter. Institutional investors and hedge funds own 14.05% of the company’s stock.

About Sony

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.