Zebra Technologies Corporation (NASDAQ:ZBRA) Given Average Recommendation of “Moderate Buy” by Brokerages

Zebra Technologies Corporation (NASDAQ:ZBRA) has earned a consensus recommendation of “Moderate Buy” from the thirteen analysts that are presently covering the company, MarketBeat.com reports. Five investment analysts have rated the stock with a hold recommendation and eight have issued a buy recommendation on the company. The average 1 year price objective among brokers that have covered the stock in the last year is $319.00.

Several equities research analysts have commented on the stock. Wolfe Research dropped their price target on shares of Zebra Technologies from $309.00 to $281.00 and set an “outperform” rating on the stock in a research note on Wednesday, April 8th. Citigroup increased their price objective on shares of Zebra Technologies from $274.00 to $284.00 and gave the company a “neutral” rating in a report on Wednesday, May 13th. Wall Street Zen upgraded shares of Zebra Technologies from a “hold” rating to a “buy” rating in a report on Saturday, May 16th. Needham & Company LLC reiterated a “buy” rating and issued a $345.00 price objective on shares of Zebra Technologies in a report on Wednesday, May 13th. Finally, Weiss Ratings reiterated a “hold (c-)” rating on shares of Zebra Technologies in a report on Wednesday, May 20th.

Zebra Technologies Price Performance

ZBRA stock opened at $232.98 on Thursday. The company has a market capitalization of $11.10 billion, a PE ratio of 28.17 and a beta of 1.63. The stock’s 50 day moving average is $235.66 and its two-hundred day moving average is $238.26. The company has a quick ratio of 0.57, a current ratio of 0.96 and a debt-to-equity ratio of 0.69. Zebra Technologies has a 52-week low of $199.05 and a 52-week high of $352.66.

Zebra Technologies (NASDAQ:ZBRA) last issued its earnings results on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $4.21 by $0.54. The business had revenue of $1.50 billion for the quarter, compared to analyst estimates of $1.48 billion. Zebra Technologies had a net margin of 7.49% and a return on equity of 18.91%. The company’s revenue for the quarter was up 14.3% on a year-over-year basis. During the same quarter in the prior year, the business posted $4.02 EPS. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. Analysts predict that Zebra Technologies will post 15.2 earnings per share for the current fiscal year.

Insider Buying and Selling

In related news, insider Loizides Melissa Luff sold 500 shares of the firm’s stock in a transaction that occurred on Tuesday, May 26th. The shares were sold at an average price of $253.95, for a total value of $126,975.00. Following the completion of the transaction, the insider owned 3,702 shares of the company’s stock, valued at approximately $940,122.90. This trade represents a 11.90% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director Janice M. Roberts sold 3,000 shares of Zebra Technologies stock in a transaction on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total transaction of $748,620.00. Following the sale, the director directly owned 6,183 shares of the company’s stock, valued at $1,542,905.82. This trade represents a 32.67% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Company insiders own 0.91% of the company’s stock.

Institutional Trading of Zebra Technologies

Several large investors have recently added to or reduced their stakes in ZBRA. NewEdge Advisors LLC grew its holdings in Zebra Technologies by 39.9% during the 1st quarter. NewEdge Advisors LLC now owns 1,318 shares of the industrial products company’s stock worth $372,000 after acquiring an additional 376 shares during the period. Caxton Associates LLP bought a new position in Zebra Technologies in the first quarter valued at $317,000. Empowered Funds LLC lifted its stake in Zebra Technologies by 7.2% in the first quarter. Empowered Funds LLC now owns 1,441 shares of the industrial products company’s stock valued at $407,000 after acquiring an additional 97 shares during the last quarter. Brown Advisory Inc. lifted its stake in Zebra Technologies by 2.1% in the second quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company’s stock valued at $551,000 after acquiring an additional 36 shares during the last quarter. Finally, Cresset Asset Management LLC lifted its stake in shares of Zebra Technologies by 19.4% during the 2nd quarter. Cresset Asset Management LLC now owns 2,504 shares of the industrial products company’s stock worth $772,000 after buying an additional 407 shares during the last quarter. 91.03% of the stock is owned by institutional investors.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.