Reviewing Prudential Public (NYSE:PUK) and Amacore Group (OTCMKTS:ACGI)

Amacore Group (OTCMKTS:ACGI) and Prudential Public (NYSE:PUK) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, profitability, risk and earnings.

Analyst Recommendations

This is a summary of current recommendations for Amacore Group and Prudential Public, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amacore Group	0	0	0	0	0.00
Prudential Public	0	2	4	1	2.86

Given Amacore Group’s higher possible upside, equities research analysts clearly believe Amacore Group is more favorable than Prudential Public.

Insider & Institutional Ownership

1.9% of Prudential Public shares are held by institutional investors. 0.1% of Prudential Public shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Amacore Group and Prudential Public’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Amacore Group	N/A	N/A	N/A
Prudential Public	N/A	N/A	N/A

Earnings and Valuation

This table compares Amacore Group and Prudential Public”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amacore Group	N/A	N/A	N/A	N/A	N/A
Prudential Public	$27.76 billion	1.22	$3.98 billion	N/A	N/A

Prudential Public has higher revenue and earnings than Amacore Group.

Volatility and Risk

Amacore Group has a beta of 3.35, indicating that its share price is 235% more volatile than the S&P 500. Comparatively, Prudential Public has a beta of 0.71, indicating that its share price is 29% less volatile than the S&P 500.

Summary

Prudential Public beats Amacore Group on 6 of the 8 factors compared between the two stocks.

About Amacore Group

The Amacore Group, Inc. provides and markets healthcare-related membership products for individuals and families. Its products include limited and major medical insurance programs, supplemental medical insurance, and discount dental and vision programs. The company also provides and markets lifestyle membership programs, including insurance discounts, discount benefit savings, ID theft, legal counsel, credit management, automotive warranties, employment protection, and a host of others. The company serves insurance carriers, financial institutions, affiliate marketers, direct marketers, insurance agents, and fortune 500 companies. It distributes its products and services through various distribution methods, such as its agent network, inbound call center, in-house sales representatives, network marketing, and affinity marketing partners, as well as through third-party direct response marketers. The Amacore Group, Inc. was formerly known as Eye Care International Inc. and changed its name to The Amacore Group, Inc. in April 2005. The company was founded in 1993 and is based in Maitland, Florida.

About Prudential Public

Prudential plc, through its subsidiaries, provides life and health insurance, and asset management solutions to individuals in Asia and Africa. The company was founded in 1848 and is headquartered in Central, Hong Kong.