Reviewing Harley-Davidson (NYSE:HOG) and Envirotech Vehicles (NASDAQ:EVTV)

Harley-Davidson (NYSE:HOG) and Envirotech Vehicles (NASDAQ:EVTV) are both auto/tires/trucks companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, risk, dividends, institutional ownership, earnings, valuation and analyst recommendations.

Earnings and Valuation

This table compares Harley-Davidson and Envirotech Vehicles”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Harley-Davidson	$4.47 billion	0.60	$338.74 million	$1.76	14.60
Envirotech Vehicles	$5.94 million	3.16	-$39.13 million	($6.45)	-0.22

Harley-Davidson has higher revenue and earnings than Envirotech Vehicles. Envirotech Vehicles is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

85.1% of Harley-Davidson shares are held by institutional investors. Comparatively, 5.7% of Envirotech Vehicles shares are held by institutional investors. 1.0% of Harley-Davidson shares are held by insiders. Comparatively, 17.8% of Envirotech Vehicles shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current ratings for Harley-Davidson and Envirotech Vehicles, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harley-Davidson	2	5	3	1	2.27
Envirotech Vehicles	1	0	0	0	1.00

Harley-Davidson currently has a consensus target price of $24.22, indicating a potential downside of 5.72%. Given Harley-Davidson’s stronger consensus rating and higher probable upside, equities analysts plainly believe Harley-Davidson is more favorable than Envirotech Vehicles.

Risk and Volatility

Harley-Davidson has a beta of 1.26, indicating that its share price is 26% more volatile than the S&P 500. Comparatively, Envirotech Vehicles has a beta of 0.82, indicating that its share price is 18% less volatile than the S&P 500.

Profitability

This table compares Harley-Davidson and Envirotech Vehicles’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Harley-Davidson	5.68%	7.03%	2.43%
Envirotech Vehicles	-382.71%	-1,284.22%	-181.53%

Summary

Harley-Davidson beats Envirotech Vehicles on 13 of the 15 factors compared between the two stocks.

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

About Envirotech Vehicles

Envirotech Vehicles, Inc. manufactures and provides zero-emission electric vehicles in the United States. It offers Class 2 through logistics vans; class 4 through urban trucks, school buses, electric forklifts, street sweepers, neighborhood electric vehicles, and right-hand drive vans and urban trucks. The company also offers vehicle maintenance and safety inspection services. It serves commercial and last-mile fleets, school districts, public and private transportation service companies, and colleges and universities. The company was formerly known as ADOMANI, Inc. and changed its name to Envirotech Vehicles, Inc. in May 2021. Envirotech Vehicles, Inc. is headquartered in Osceola, Arkansas.