WH Smith (LON:SMWH) Shares Pass Below 200 Day Moving Average – Should You Sell?

Shares of WH Smith PLC (LON:SMWH) passed below its 200-day moving average during trading on Tuesday . The stock has a 200-day moving average of GBX 570.38 and traded as low as GBX 412.20. WH Smith shares last traded at GBX 416.63, with a volume of 298,148 shares changing hands.

Wall Street Analyst Weigh In

Several brokerages recently weighed in on SMWH. Deutsche Bank Aktiengesellschaft lowered their price objective on WH Smith from GBX 550 to GBX 390 and set a “hold” rating for the company in a research report on Thursday, June 11th. Canaccord Genuity Group decreased their price target on WH Smith from GBX 680 to GBX 555 and set a “buy” rating on the stock in a research note on Wednesday, June 24th. UBS Group reissued a “neutral” rating and set a GBX 600 price objective on shares of WH Smith in a research report on Friday, June 5th. JPMorgan Chase & Co. reduced their price objective on shares of WH Smith from GBX 700 to GBX 575 and set an “overweight” rating on the stock in a report on Wednesday, June 17th. Finally, Berenberg Bank decreased their target price on shares of WH Smith from GBX 574 to GBX 420 and set a “hold” rating on the stock in a research report on Tuesday, June 16th. Three investment analysts have rated the stock with a Buy rating and four have given a Hold rating to the company’s stock. Based on data from MarketBeat.com, WH Smith has an average rating of “Hold” and an average target price of GBX 570.

WH Smith Stock Down 1.1%

The company has a market capitalization of £616.60 million, a PE ratio of -4.24, a PEG ratio of 2.65 and a beta of 0.92. The company has a current ratio of 0.33, a quick ratio of 0.42 and a debt-to-equity ratio of 1,244.71. The business has a fifty day moving average of GBX 463.60 and a 200 day moving average of GBX 570.38.

WH Smith (LON:SMWH) last issued its quarterly earnings results on Thursday, April 23rd. The company reported GBX (20) earnings per share (EPS) for the quarter. WH Smith had a negative return on equity of 105.35% and a negative net margin of 9.48%.The business had revenue of £748 million for the quarter. Equities research analysts anticipate that WH Smith PLC will post 100.9372747 EPS for the current year.

Insider Transactions at WH Smith

In related news, insider Simon Emeny bought 5,000 shares of the stock in a transaction that occurred on Friday, June 26th. The stock was purchased at an average cost of GBX 398 per share, with a total value of £19,900. Also, insider Situl Jobanputra acquired 3,658 shares of the firm’s stock in a transaction dated Wednesday, June 10th. The stock was bought at an average price of GBX 410 per share, with a total value of £14,997.80. Insiders bought a total of 443,494 shares of company stock valued at $184,437,140 in the last 90 days. Insiders own 0.88% of the company’s stock.

About WH Smith

WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The High Street segment sells stationery products, including greeting cards, general stationery, art and craft, and gifting products; news and impulse products, such as newspapers, magazines, confectionery, and drinks; and books.