AO World (LON:AO) Shares Pass Below 200-Day Moving Average – Here’s What Happened

Posted by ABMN Staff on Jul 14th, 2026

AO World plc (LON:AO – Get Free Report)’s stock price crossed below its 200-day moving average during trading on Monday . The stock has a 200-day moving average of GBX 95.97 and traded as low as GBX 90.28. AO World shares last traded at GBX 90.80, with a volume of 384,703 shares changing hands.

Analysts Set New Price Targets

Separately, Jefferies Financial Group restated a “buy” rating and set a GBX 160 price target on shares of AO World in a research report on Wednesday, June 17th. Two analysts have rated the stock with a Buy rating and one has issued a Hold rating to the company. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of GBX 134.

Check Out Our Latest Stock Analysis on AO World

AO World Stock Performance

The firm has a fifty day moving average of GBX 90.82 and a 200-day moving average of GBX 95.97. The company has a quick ratio of 0.48, a current ratio of 1.09 and a debt-to-equity ratio of 36.92. The firm has a market cap of £528.03 million, a P/E ratio of 20.71, a PEG ratio of -2.13 and a beta of 1.22.

AO World (LON:AO – Get Free Report) last posted its quarterly earnings results on Wednesday, June 17th. The company reported GBX 6.36 earnings per share for the quarter. AO World had a net margin of 2.83% and a return on equity of 21.65%. The business had revenue of GBX 126.66 billion during the quarter. Research analysts predict that AO World plc will post 4.8263419 earnings per share for the current fiscal year.

Insider Buying and Selling at AO World

In other news, insider John Roberts sold 5,359,056 shares of the business’s stock in a transaction on Friday, April 17th. The shares were sold at an average price of GBX 90, for a total value of £4,823,150.40. 47.09% of the stock is owned by corporate insiders.

About AO World

(Get Free Report)

AO World plc, together with its subsidiaries, engages in the online retailing of domestic appliances the United Kingdom and Germany. It retails fridge and freezers; laundry products; dishwashers; and audiovisual equipment, as well as computing, mobile, gaming, and smart home technology products. The company provides logistics and transport services. In addition, it engages in the investment activities; and waste electrical and electronic equipment (WEEE) recycling activities. The company sells its products through its websites, marketplaces, and third-party websites.