Investors Buy High Volume of Call Options on Planet Fitness (NYSE:PLNT)

Planet Fitness, Inc. (NYSE:PLNT) saw some unusual options trading activity on Thursday. Stock investors purchased 23,196 call options on the company. This is an increase of 970% compared to the average volume of 2,168 call options.

Planet Fitness Stock Performance

NYSE PLNT opened at $52.38 on Friday. The firm’s fifty day moving average price is $51.75 and its two-hundred day moving average price is $72.39. The stock has a market cap of $4.16 billion, a PE ratio of 18.91, a PEG ratio of 1.15 and a beta of 1.04. Planet Fitness has a fifty-two week low of $37.03 and a fifty-two week high of $114.47.

Planet Fitness (NYSE:PLNT) last announced its quarterly earnings results on Thursday, May 7th. The company reported $0.74 EPS for the quarter, beating analysts’ consensus estimates of $0.63 by $0.11. The company had revenue of $337.24 million during the quarter, compared to analysts’ expectations of $298.60 million. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.Planet Fitness’s revenue was up 21.9% compared to the same quarter last year. During the same period in the prior year, the company earned $0.59 EPS. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. As a group, sell-side analysts predict that Planet Fitness will post 3.18 earnings per share for the current fiscal year.

Insider Transactions at Planet Fitness

In other Planet Fitness news, Director Frances G. Rathke purchased 5,000 shares of the stock in a transaction on Friday, May 8th. The shares were purchased at an average price of $46.21 per share, with a total value of $231,050.00. Following the completion of the transaction, the director directly owned 5,000 shares in the company, valued at $231,050. This represents a ∞ increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Company insiders own 0.90% of the company’s stock.

Institutional Trading of Planet Fitness

Several institutional investors have recently added to or reduced their stakes in the stock. Goldman Sachs Group Inc. raised its position in shares of Planet Fitness by 1.8% in the 1st quarter. Goldman Sachs Group Inc. now owns 1,389,098 shares of the company’s stock worth $134,201,000 after acquiring an additional 24,981 shares in the last quarter. Empowered Funds LLC acquired a new position in shares of Planet Fitness during the 1st quarter valued at $1,891,000. EverSource Wealth Advisors LLC lifted its position in shares of Planet Fitness by 184.5% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after acquiring an additional 214 shares during the period. First Trust Advisors LP boosted its stake in Planet Fitness by 25.8% during the second quarter. First Trust Advisors LP now owns 142,689 shares of the company’s stock worth $15,560,000 after acquiring an additional 29,305 shares in the last quarter. Finally, Jump Financial LLC acquired a new stake in Planet Fitness in the second quarter worth $267,000. 95.53% of the stock is currently owned by institutional investors.

Key Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Neutral Sentiment: Multiple law firms announced or reminded investors about a securities class action against Planet Fitness, with lead-plaintiff deadlines generally set for September 14, 2026. These notices keep the litigation overhang in the spotlight. Article: Bragar Eagel & Squire, P.C. Announces that a Class Action Lawsuit Has Been Filed Against Planet Fitness, Inc. and Encourages Investors to Contact the Firm
• Neutral Sentiment: Other firms, including Rosen, Pomerantz, Kirby McInerney, and Robbins, also issued investor alerts about the same class action, suggesting the legal story is broad and still developing. Article: ROSEN, LEADING INVESTOR COUNSEL, Encourages Planet Fitness, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – PLNT
• Neutral Sentiment: Planet Fitness saw unusually heavy call-option activity, with traders buying far more calls than normal, indicating some investors may be positioning for a rebound despite the legal pressure.
• Negative Sentiment: The class action and related securities-fraud investigations could increase legal costs and raise uncertainty around Planet Fitness’ outlook, which may weigh on the stock until there is more clarity on the allegations and potential exposure.

Wall Street Analysts Forecast Growth

A number of brokerages have recently issued reports on PLNT. Robert W. Baird set a $80.00 price objective on Planet Fitness in a report on Friday, May 8th. TD Cowen reissued a “hold” rating on shares of Planet Fitness in a report on Friday, May 29th. JPMorgan Chase & Co. boosted their price target on Planet Fitness from $60.00 to $62.00 and gave the company an “overweight” rating in a research note on Thursday, July 9th. Stifel Nicolaus decreased their price objective on Planet Fitness from $105.00 to $90.00 and set a “buy” rating on the stock in a report on Friday, April 24th. Finally, Roth Capital reduced their target price on shares of Planet Fitness from $109.00 to $64.00 and set a “buy” rating for the company in a research report on Wednesday, May 20th. One research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have issued a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $74.71.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.