Planet Fitness, Inc. (NYSE:PLNT) Given Average Rating of “Moderate Buy” by Analysts

Planet Fitness, Inc. (NYSE:PLNT) has been given an average rating of “Moderate Buy” by the twenty-two research firms that are covering the company, MarketBeat.com reports. One research analyst has rated the stock with a sell recommendation, nine have assigned a hold recommendation, eleven have given a buy recommendation and one has assigned a strong buy recommendation to the company. The average 1 year price target among analysts that have issued ratings on the stock in the last year is $74.7105.

A number of equities research analysts have issued reports on PLNT shares. JPMorgan Chase & Co. raised their target price on Planet Fitness from $60.00 to $62.00 and gave the company an “overweight” rating in a research note on Thursday, July 9th. Canaccord Genuity Group set a $80.00 price target on shares of Planet Fitness in a research report on Friday, May 8th. Stifel Nicolaus dropped their price objective on shares of Planet Fitness from $105.00 to $90.00 and set a “buy” rating on the stock in a report on Friday, April 24th. Zacks Research raised shares of Planet Fitness from a “strong sell” rating to a “hold” rating in a report on Friday, July 10th. Finally, Robert W. Baird set a $80.00 price objective on shares of Planet Fitness in a research report on Friday, May 8th.

Insider Buying and Selling

In other news, Director Frances G. Rathke purchased 5,000 shares of the company’s stock in a transaction on Friday, May 8th. The shares were bought at an average price of $46.21 per share, for a total transaction of $231,050.00. Following the completion of the purchase, the director owned 5,000 shares of the company’s stock, valued at $231,050. This trade represents a ∞ increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Company insiders own 0.90% of the company’s stock.

Hedge Funds Weigh In On Planet Fitness

Several hedge funds and other institutional investors have recently made changes to their positions in the business. V Square Quantitative Management LLC bought a new position in Planet Fitness in the 4th quarter worth approximately $27,000. EverSource Wealth Advisors LLC raised its stake in Planet Fitness by 184.5% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after acquiring an additional 214 shares in the last quarter. Clearstead Advisors LLC raised its stake in Planet Fitness by 135.9% during the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock valued at $36,000 after acquiring an additional 193 shares in the last quarter. Los Angeles Capital Management LLC bought a new stake in Planet Fitness during the 4th quarter valued at $41,000. Finally, Versant Capital Management Inc boosted its position in Planet Fitness by 285.9% during the 2nd quarter. Versant Capital Management Inc now owns 494 shares of the company’s stock worth $26,000 after acquiring an additional 366 shares during the period. 95.53% of the stock is currently owned by institutional investors and hedge funds.

Planet Fitness Trading Down 0.9%

Shares of Planet Fitness stock opened at $52.38 on Friday. The stock has a market capitalization of $4.16 billion, a price-to-earnings ratio of 18.91, a PEG ratio of 1.15 and a beta of 1.04. Planet Fitness has a twelve month low of $37.03 and a twelve month high of $114.47. The business’s 50 day simple moving average is $51.75 and its 200-day simple moving average is $72.39.

Planet Fitness (NYSE:PLNT) last released its quarterly earnings data on Thursday, May 7th. The company reported $0.74 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.63 by $0.11. The business had revenue of $337.24 million during the quarter, compared to analyst estimates of $298.60 million. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.The business’s revenue for the quarter was up 21.9% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $0.59 EPS. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. Sell-side analysts predict that Planet Fitness will post 3.18 earnings per share for the current year.

Planet Fitness News Summary

Here are the key news stories impacting Planet Fitness this week:

• Neutral Sentiment: Multiple law firms announced or reminded investors about a securities class action against Planet Fitness, with lead-plaintiff deadlines generally set for September 14, 2026. These notices keep the litigation overhang in the spotlight. Article: Bragar Eagel & Squire, P.C. Announces that a Class Action Lawsuit Has Been Filed Against Planet Fitness, Inc. and Encourages Investors to Contact the Firm
• Neutral Sentiment: Other firms, including Rosen, Pomerantz, Kirby McInerney, and Robbins, also issued investor alerts about the same class action, suggesting the legal story is broad and still developing. Article: ROSEN, LEADING INVESTOR COUNSEL, Encourages Planet Fitness, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – PLNT
• Neutral Sentiment: Planet Fitness saw unusually heavy call-option activity, with traders buying far more calls than normal, indicating some investors may be positioning for a rebound despite the legal pressure.
• Negative Sentiment: The class action and related securities-fraud investigations could increase legal costs and raise uncertainty around Planet Fitness’ outlook, which may weigh on the stock until there is more clarity on the allegations and potential exposure.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.