Fifth Third Bancorp Purchases 33,909 Shares of Planet Fitness, Inc. $PLNT

Fifth Third Bancorp increased its position in Planet Fitness, Inc. (NYSE:PLNT) by 3,576.9% in the 1st quarter, HoldingsChannel reports. The fund owned 34,857 shares of the company’s stock after purchasing an additional 33,909 shares during the period. Fifth Third Bancorp’s holdings in Planet Fitness were worth $2,593,000 as of its most recent filing with the SEC.

Other hedge funds and other institutional investors have also added to or reduced their stakes in the company. V Square Quantitative Management LLC purchased a new stake in Planet Fitness during the fourth quarter valued at about $27,000. Clearstead Advisors LLC boosted its position in Planet Fitness by 135.9% during the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after purchasing an additional 193 shares during the period. EverSource Wealth Advisors LLC increased its stake in shares of Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after purchasing an additional 214 shares in the last quarter. Los Angeles Capital Management LLC purchased a new position in shares of Planet Fitness in the fourth quarter worth about $41,000. Finally, Danske Bank A S bought a new stake in shares of Planet Fitness in the third quarter valued at approximately $52,000. 95.53% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

PLNT has been the topic of a number of recent research reports. Morgan Stanley cut shares of Planet Fitness from an “overweight” rating to an “equal weight” rating and set a $47.00 price target on the stock. in a research note on Friday, May 8th. KeyCorp reduced their price objective on shares of Planet Fitness from $100.00 to $65.00 and set an “overweight” rating for the company in a research note on Friday, May 8th. Guggenheim lowered their target price on shares of Planet Fitness from $126.00 to $95.00 and set a “buy” rating on the stock in a report on Friday, May 8th. UBS Group reissued a “buy” rating on shares of Planet Fitness in a report on Monday. Finally, Deutsche Bank Aktiengesellschaft dropped their target price on Planet Fitness from $98.00 to $61.00 and set a “hold” rating on the stock in a research report on Friday, May 8th. One research analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have assigned a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $74.82.

Insiders Place Their Bets

In other news, Director Frances G. Rathke bought 5,000 shares of the firm’s stock in a transaction that occurred on Friday, May 8th. The shares were acquired at an average price of $46.21 per share, with a total value of $231,050.00. Following the acquisition, the director owned 5,000 shares of the company’s stock, valued at approximately $231,050. The trade was a ∞ increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is available through this link. Company insiders own 0.90% of the company’s stock.

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness announced that Franchise Equity Partners acquired Bravo Fit, its Australian franchisee, and Planet Fitness exited its minority ownership stake. The deal highlights continued international expansion and reinforces the company’s push to grow its brand in Australia. Article Title
• Neutral Sentiment: Multiple law firms continued issuing reminders and deadline notices related to an already filed securities class-action lawsuit against Planet Fitness for investors who bought shares between November 6, 2025 and May 6, 2026. These notices add legal overhang, but they are largely repetitive updates. Article Title
• Negative Sentiment: The class-action case centers on allegations that Planet Fitness misrepresented membership growth and then revealed slower net member growth, cut 2026 guidance, withdrew its three-year growth algorithm, and paused its Black Card price rollout. Those allegations are the key reason the stock has been under pressure. Article Title

Planet Fitness Stock Up 5.7%

Shares of PLNT opened at $55.35 on Tuesday. The business’s 50-day moving average price is $51.89 and its 200-day moving average price is $71.75. Planet Fitness, Inc. has a twelve month low of $37.03 and a twelve month high of $114.47. The stock has a market cap of $4.40 billion, a PE ratio of 19.98, a P/E/G ratio of 1.14 and a beta of 1.04.

Planet Fitness (NYSE:PLNT) last announced its quarterly earnings results on Thursday, May 7th. The company reported $0.74 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.63 by $0.11. Planet Fitness had a net margin of 16.52% and a negative return on equity of 81.29%. The firm had revenue of $337.24 million for the quarter, compared to the consensus estimate of $298.60 million. During the same period in the prior year, the firm posted $0.59 earnings per share. The company’s revenue for the quarter was up 21.9% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. Analysts expect that Planet Fitness, Inc. will post 3.18 earnings per share for the current fiscal year.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.