Head to Head Review: Olaplex (NASDAQ:OLPX) & Dogness (International) (NASDAQ:DOGZ)

Olaplex (NASDAQ:OLPX) and Dogness (International) (NASDAQ:DOGZ) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, institutional ownership and earnings.

Volatility and Risk

Olaplex has a beta of 1.85, indicating that its share price is 85% more volatile than the S&P 500. Comparatively, Dogness (International) has a beta of 2.16, indicating that its share price is 116% more volatile than the S&P 500.

Valuation & Earnings

This table compares Olaplex and Dogness (International)”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Olaplex	$425.35 million	3.27	-$9.25 million	($0.02)	-103.50
Dogness (International)	$20.71 million	0.70	-$5.10 million	N/A	N/A

Dogness (International) has lower revenue, but higher earnings than Olaplex.

Institutional and Insider Ownership

87.4% of Olaplex shares are held by institutional investors. Comparatively, 5.1% of Dogness (International) shares are held by institutional investors. 4.8% of Olaplex shares are held by insiders. Comparatively, 31.1% of Dogness (International) shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Profitability

This table compares Olaplex and Dogness (International)’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Olaplex	-3.53%	2.23%	1.31%
Dogness (International)	N/A	N/A	N/A

Analyst Recommendations

This is a breakdown of recent recommendations for Olaplex and Dogness (International), as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Olaplex	1	5	1	0	2.00
Dogness (International)	1	0	0	0	1.00

Olaplex currently has a consensus price target of $1.92, indicating a potential downside of 7.11%. Given Olaplex’s stronger consensus rating and higher probable upside, equities analysts plainly believe Olaplex is more favorable than Dogness (International).

Summary

Olaplex beats Dogness (International) on 8 of the 12 factors compared between the two stocks.

About Olaplex

Olaplex Holdings, Inc. develops, manufactures, and sells hair care products in the United States and internationally. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair, as well as oil, moisture mask, and nourishing hair serum. It provides hair care products to professional hair salons, retailers, and everyday consumers. The company distributes its products through professional distributors in salons, directly to retailers for sale in their physical stores, e-commerce sites, and its website, Olaplex.com, as well as third party e-commerce platforms. The company was founded in 2014 and is based in Santa Barbara, California.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.