Salesforce (NYSE:CRM) Earns “Equal Weight” Rating from Morgan Stanley

Salesforce (NYSE:CRM)‘s stock had its “equal weight” rating reiterated by stock analysts at Morgan Stanley in a report released on Tuesday, MarketBeat reports. They presently have a $185.00 price objective on the CRM provider’s stock, down from their previous price objective of $287.00. Morgan Stanley’s price objective points to a potential upside of 13.24% from the company’s previous close.

Other equities research analysts also recently issued research reports about the stock. HSBC raised their price objective on shares of Salesforce from $350.00 to $356.00 and gave the stock a “buy” rating in a research note on Friday, May 29th. Phillip Securities lowered shares of Salesforce from a “buy” rating to a “hold” rating and decreased their price target for the stock from $253.00 to $166.00 in a research report on Monday, June 29th. The Goldman Sachs Group started coverage on shares of Salesforce in a report on Thursday, June 18th. They set a “neutral” rating on the stock. Weiss Ratings upgraded shares of Salesforce from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Tuesday, July 7th. Finally, TD Cowen reissued a “buy” rating on shares of Salesforce in a research report on Friday, June 12th. Two research analysts have rated the stock with a Strong Buy rating, twenty-four have given a Buy rating, seventeen have assigned a Hold rating and three have issued a Sell rating to the company’s stock. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $249.51.

Salesforce Trading Down 3.9%

Salesforce stock opened at $163.37 on Tuesday. Salesforce has a 52 week low of $146.32 and a 52 week high of $274.00. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. The firm has a market capitalization of $133.80 billion, a PE ratio of 18.91, a PEG ratio of 0.92 and a beta of 1.18. The business’s 50-day simple moving average is $170.50 and its 200-day simple moving average is $188.64.

Salesforce (NYSE:CRM) last announced its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, beating the consensus estimate of $3.13 by $0.75. The firm had revenue of $11.13 billion during the quarter, compared to the consensus estimate of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm’s revenue for the quarter was up 13.3% compared to the same quarter last year. During the same quarter in the prior year, the company earned $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Equities research analysts forecast that Salesforce will post 10.29 earnings per share for the current year.

Institutional Investors Weigh In On Salesforce

Large investors have recently modified their holdings of the stock. Temasek Holdings Private Ltd boosted its holdings in shares of Salesforce by 3.7% in the 4th quarter. Temasek Holdings Private Ltd now owns 683,790 shares of the CRM provider’s stock worth $181,143,000 after buying an additional 24,332 shares during the last quarter. SFE Investment Counsel boosted its stake in Salesforce by 82.7% in the fourth quarter. SFE Investment Counsel now owns 17,394 shares of the CRM provider’s stock valued at $4,608,000 after acquiring an additional 7,871 shares during the last quarter. Secured Retirement Advisors LLC bought a new position in shares of Salesforce during the 1st quarter valued at approximately $1,004,000. Hilton Head Capital Partners LLC purchased a new stake in shares of Salesforce during the 4th quarter worth approximately $997,000. Finally, Independent Franchise Partners LLP bought a new stake in shares of Salesforce in the 4th quarter worth approximately $142,521,000. 80.43% of the stock is currently owned by institutional investors.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Some analysts still see Salesforce as undervalued versus its growth prospects, citing its AI pivot, stronger earnings revisions, and relatively attractive valuation compared with peers. Salesforce vs. Adobe: Which Enterprise Software Stock Has the Edge?
• Positive Sentiment: Salesforce is also getting attention for AI-related opportunities, including broader adoption of its Missionforce platform by the U.S. Air Force for fleet management, which supports the company’s enterprise and government cloud story. Salesforce (CRM) Lands Broad Air Force Role Managing A Global Military Vehicle Fleet
• Neutral Sentiment: Momentum appears to be stabilizing across beaten-down software names, but investor sentiment remains cautious as AI fears continue to cloud the sector’s growth outlook. CRM, WDAY, TEAM Bounce Back: Can Momentum Continue?
• Neutral Sentiment: Separate reports noted Salesforce remains widely watched by investors, with some articles arguing the stock still has upside from current levels, though conviction is mixed. Salesforce Cratered 33% in 2026. One Analyst Sees It Exploding Nearly 200%
• Negative Sentiment: Reports that Morgan Stanley cut its rating and price target are the most direct reason for weakness, as the bank sees only balanced risk/reward without a meaningful growth catalyst. Morgan Stanley Slashes Salesforce Price Target By 35%
• Negative Sentiment: More bearish commentary highlighted that AI-enabled rivals and low-cost CRM alternatives could pressure Salesforce’s pricing power and long-term growth. Curative CEO says company ditched a $600k-a-year Salesforce contract after vibecoding a CRM in 2 months
• Negative Sentiment: Fresh competition headlines around AI sales tools, plus speculation about a new Slack rival from Jack Dorsey, add to concerns that Salesforce’s ecosystem could face more competitive pressure. Twitter Founder Jack Dorsey is Making a New Slack — Should Salesforce Investors Be Worried?

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.