Zacks Research Has Negative Outlook for NIKE Q2 Earnings

NIKE, Inc. (NYSE:NKE) – Zacks Research cut their Q2 2028 earnings per share (EPS) estimates for NIKE in a report issued on Tuesday, July 21st. Zacks Research analyst Team now expects that the footwear maker will post earnings per share of $0.60 for the quarter, down from their prior estimate of $0.80. Zacks Research has a “Strong Sell” rating on the stock. The consensus estimate for NIKE’s current full-year earnings is $1.74 per share. Zacks Research also issued estimates for NIKE’s Q4 2028 earnings at $0.53 EPS.

NKE has been the topic of a number of other reports. DA Davidson downgraded shares of NIKE from a “buy” rating to a “neutral” rating and reduced their target price for the stock from $72.00 to $46.00 in a research note on Thursday, April 2nd. Rothschild & Co Redburn cut their price objective on NIKE from $45.00 to $37.00 and set a “sell” rating for the company in a research report on Friday, July 17th. Wall Street Zen raised NIKE from a “sell” rating to a “hold” rating in a research note on Saturday, May 16th. Needham & Company LLC reissued a “hold” rating on shares of NIKE in a research report on Thursday, June 4th. Finally, Weiss Ratings raised NIKE from a “sell (d)” rating to a “sell (d+)” rating in a report on Friday, July 17th. One research analyst has rated the stock with a Strong Buy rating, thirteen have issued a Buy rating, nineteen have issued a Hold rating and four have given a Sell rating to the stock. According to data from MarketBeat, the company currently has an average rating of “Hold” and a consensus target price of $53.86.

NIKE Trading Up 2.1%

Shares of NKE stock opened at $41.85 on Thursday. The company’s 50-day moving average price is $43.68 and its 200-day moving average price is $51.15. The company has a current ratio of 1.96, a quick ratio of 1.36 and a debt-to-equity ratio of 0.40. The stock has a market cap of $62.09 billion, a price-to-earnings ratio of 20.03, a PEG ratio of 1.82 and a beta of 1.12. NIKE has a twelve month low of $40.00 and a twelve month high of $80.17.

NIKE (NYSE:NKE) last issued its earnings results on Tuesday, June 30th. The footwear maker reported $0.20 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.11 by $0.09. NIKE had a return on equity of 16.54% and a net margin of 6.70%.The company had revenue of $10.97 billion during the quarter, compared to analysts’ expectations of $10.85 billion. During the same period in the prior year, the business earned $0.14 EPS. The firm’s quarterly revenue was down 1.1% on a year-over-year basis.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently bought and sold shares of NKE. J. Stern & Co. LLP increased its holdings in NIKE by 49,010.4% in the 4th quarter. J. Stern & Co. LLP now owns 48,054,542 shares of the footwear maker’s stock valued at $3,061,555,000 after purchasing an additional 47,956,692 shares in the last quarter. Norges Bank purchased a new position in NIKE in the 4th quarter worth approximately $829,956,000. Harris Associates L P purchased a new position in NIKE in the 2nd quarter worth approximately $621,525,000. Capital World Investors grew its position in NIKE by 16.2% in the fourth quarter. Capital World Investors now owns 49,069,951 shares of the footwear maker’s stock valued at $3,126,246,000 after acquiring an additional 6,830,938 shares in the last quarter. Finally, Jasper Ridge Partners L.P. grew its position in NIKE by 2,492.4% in the fourth quarter. Jasper Ridge Partners L.P. now owns 4,883,229 shares of the footwear maker’s stock valued at $311,111,000 after acquiring an additional 4,694,859 shares in the last quarter. 64.25% of the stock is owned by institutional investors and hedge funds.

Insider Buying and Selling at NIKE

In related news, EVP Philip Mccartney sold 17,398 shares of NIKE stock in a transaction on Friday, June 12th. The stock was sold at an average price of $46.18, for a total value of $803,439.64. Following the transaction, the executive vice president owned 53,133 shares in the company, valued at approximately $2,453,681.94. This trade represents a 24.67% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Company insiders own 1.10% of the company’s stock.

NIKE Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Wednesday, July 1st. Investors of record on Monday, June 1st were given a $0.41 dividend. This represents a $1.64 annualized dividend and a dividend yield of 3.9%. The ex-dividend date of this dividend was Monday, June 1st. NIKE’s dividend payout ratio (DPR) is 78.47%.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE’s leadership says the company made meaningful progress during fiscal 2026 and is reshaping operations, investing in brands, and rebuilding capabilities to support longer-term growth and profitability. Nike CEO outlines transformation strategy after operational reset in fiscal 2026 (NYSE:NKE)
• Positive Sentiment: Some analysts and market commentary suggest Nike’s weaker “sneakerhead” share may not be all bad, because gains in more durable performance footwear could improve the quality of the business mix. Nike’s Sneakerhead Market Share Is Slipping. That’s Good for Its Stock.
• Neutral Sentiment: Zacks-related coverage and analyst notes show Nike remains one of the more closely watched consumer stocks, with mixed views on its earnings outlook and valuation. Investors Heavily Search NIKE, Inc. (NKE): Here is What You Need to Know
• Neutral Sentiment: Analysts are divided on Nike after recent estimate changes, reflecting uncertainty about the pace of its recovery. Analysts Offer Insights on Consumer Cyclical Companies: Nike (NKE), Las Vegas Sands (LVS) and Tesla (TSLA)
• Negative Sentiment: Nike’s China reboot is drawing skepticism because ending online distribution through some partners could pressure near-term sales and risk further market-share losses in a crucial region. After tackling discounts in China, Nike still needs to win back shoppers
• Negative Sentiment: Wall Street concern over Nike’s China e-commerce reset and softer demand has kept pressure on the stock, as investors weigh a slower turnaround than they would like. NKE Stock Slips As Nike’s China E-Commerce Reset Draws Wall Street Skepticism

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).