Harley-Davidson (NYSE:HOG) Stock Price Expected to Rise, Robert W. Baird Analyst Says

Harley-Davidson (NYSE:HOG) had its price target lifted by analysts at Robert W. Baird from $28.00 to $30.00 in a research note issued to investors on Friday, Marketbeat reports. The brokerage presently has a “neutral” rating on the stock. Robert W. Baird’s target price would indicate a potential upside of 17.88% from the stock’s current price.

A number of other research firms have also recently issued reports on HOG. UBS Group increased their target price on Harley-Davidson from $19.00 to $26.00 and gave the stock a “neutral” rating in a research note on Monday, May 11th. Wolfe Research reiterated an “outperform” rating on shares of Harley-Davidson in a report on Monday, June 15th. Loop Capital raised shares of Harley-Davidson from a “hold” rating to a “buy” rating and set a $32.00 price objective for the company in a research report on Monday, July 20th. Griffin Securities set a $30.00 price objective on shares of Harley-Davidson in a report on Monday, July 6th. Finally, Morgan Stanley boosted their price objective on shares of Harley-Davidson from $12.00 to $15.00 and gave the company an “underweight” rating in a research report on Tuesday, May 19th. One research analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, five have given a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, the stock presently has an average rating of “Hold” and an average target price of $25.89.

Harley-Davidson Stock Performance

Shares of Harley-Davidson stock opened at $25.45 on Friday. The stock’s fifty day simple moving average is $25.15 and its 200 day simple moving average is $22.36. The company has a current ratio of 1.90, a quick ratio of 1.66 and a debt-to-equity ratio of 0.36. The company has a market capitalization of $2.68 billion, a PE ratio of 15.61, a PEG ratio of 17.14 and a beta of 1.26. Harley-Davidson has a 12 month low of $17.09 and a 12 month high of $31.25.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings results on Thursday, July 23rd. The company reported $0.75 EPS for the quarter, topping analysts’ consensus estimates of $0.65 by $0.10. Harley-Davidson had a return on equity of 6.28% and a net margin of 4.78%.The company had revenue of $1.23 billion for the quarter, compared to analyst estimates of $1.17 billion. During the same quarter last year, the firm posted $0.88 earnings per share. Harley-Davidson’s revenue was down 5.9% compared to the same quarter last year. On average, research analysts predict that Harley-Davidson will post 0.38 EPS for the current year.

Insider Activity at Harley-Davidson

In other Harley-Davidson news, insider Paul J. Krause sold 1,564 shares of the company’s stock in a transaction that occurred on Monday, May 11th. The stock was sold at an average price of $26.00, for a total transaction of $40,664.00. Following the completion of the transaction, the insider owned 30,012 shares of the company’s stock, valued at $780,312. This represents a 4.95% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Jonathan R. Root sold 1,554 shares of the firm’s stock in a transaction that occurred on Wednesday, July 1st. The stock was sold at an average price of $24.44, for a total transaction of $37,979.76. Following the transaction, the chief financial officer directly owned 29,400 shares of the company’s stock, valued at $718,536. This represents a 5.02% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 4,672 shares of company stock worth $116,266 in the last 90 days. Company insiders own 0.97% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds have recently added to or reduced their stakes in HOG. Pinnacle Holdings LLC bought a new stake in Harley-Davidson during the 4th quarter worth about $30,000. Versant Capital Management Inc grew its holdings in shares of Harley-Davidson by 858.2% in the 2nd quarter. Versant Capital Management Inc now owns 1,629 shares of the company’s stock valued at $40,000 after acquiring an additional 1,459 shares in the last quarter. Fifth Third Bancorp grew its holdings in shares of Harley-Davidson by 48.9% in the 4th quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock valued at $36,000 after acquiring an additional 579 shares in the last quarter. Geneos Wealth Management Inc. increased its position in shares of Harley-Davidson by 153.8% in the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock valued at $53,000 after acquiring an additional 1,278 shares during the last quarter. Finally, Bessemer Group Inc. increased its position in shares of Harley-Davidson by 1,758.9% in the first quarter. Bessemer Group Inc. now owns 2,937 shares of the company’s stock valued at $59,000 after acquiring an additional 2,779 shares during the last quarter. Institutional investors own 85.10% of the company’s stock.

Key Headlines Impacting Harley-Davidson

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Harley-Davidson beat Q2 estimates with EPS of $0.75 versus $0.65 expected, and revenue of $1.23 billion versus $1.17 billion forecast, helped by stronger motorcycle demand in its core HDMC business. Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance
• Positive Sentiment: The company raised its full-year sales guidance, signaling management sees momentum in its turnaround and stronger North American sales ahead. Harley-Davidson Raises Outlook on Strong North American Sales
• Positive Sentiment: Several outlets highlighted Harley-Davidson as a value stock and noted that analysts remain constructive overall, including Baird lifting its price target to $30 while keeping a neutral rating. Harley-Davidson Emerges On Value Stock Screens
• Neutral Sentiment: Harley-Davidson’s financing segment, HDFS, saw revenue plunge, which offsets some of the enthusiasm around the core motorcycle business and adds a mixed note to the quarter. Harley-Davidson Q2 Earnings Beat Estimates on HDMC Growth
• Neutral Sentiment: LiveWire continued to narrow losses, but it remains a small drag rather than a major driver for the stock right now. Harley-Davidson Q2 Earnings Beat Estimates on HDMC Growth
• Negative Sentiment: Motorcycle deliveries fell short of expectations, and revenue declined 5.9% year over year, reminding investors that demand is still uneven despite the earnings beat. Harley-Davidson Q2 bike sales fall short of expectations
• Negative Sentiment: Higher raw material costs and lower quarterly profit underscore margin pressure, which may limit how quickly the turnaround translates into stronger earnings. Harley-Davidson posts lower quarterly results as raw material costs rise

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.