Trump Media & Technology Group (NASDAQ:DJT – Get Free Report) and Wix.com (NASDAQ:WIX – Get Free Report) are both mid-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, dividends and valuation.
Analyst Ratings
This is a breakdown of recent ratings and target prices for Trump Media & Technology Group and Wix.com, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Trump Media & Technology Group | 0 | 0 | 0 | 0 | N/A |
| Wix.com | 0 | 1 | 12 | 0 | 2.92 |
Wix.com has a consensus price target of $144.29, indicating a potential upside of 21.26%. Given Wix.com’s higher possible upside, analysts plainly believe Wix.com is more favorable than Trump Media & Technology Group.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Trump Media & Technology Group | N/A | N/A | -$21.89 million | N/A | N/A |
| Wix.com | $1.56 billion | 4.24 | $33.14 million | $0.55 | 216.35 |
Wix.com has higher revenue and earnings than Trump Media & Technology Group.
Insider and Institutional Ownership
4.3% of Trump Media & Technology Group shares are held by institutional investors. Comparatively, 81.5% of Wix.com shares are held by institutional investors. 14.8% of Trump Media & Technology Group shares are held by company insiders. Comparatively, 6.2% of Wix.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Profitability
This table compares Trump Media & Technology Group and Wix.com’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Trump Media & Technology Group | N/A | N/A | -7.10% |
| Wix.com | 2.12% | -40.56% | 3.14% |
Risk and Volatility
Trump Media & Technology Group has a beta of 6.31, suggesting that its stock price is 531% more volatile than the S&P 500. Comparatively, Wix.com has a beta of 1.33, suggesting that its stock price is 33% more volatile than the S&P 500.
Summary
Wix.com beats Trump Media & Technology Group on 7 of the 10 factors compared between the two stocks.
About Trump Media & Technology Group
Trump Media & Technology Group Corp. develops a social media platform known as Truth Social that offers social networking services in the United States. The company was founded in 2021 and is based in Sarasota, Florida.
About Wix.com
Wix.com Ltd., together with its subsidiaries, operates as a cloud-based web development platform for registered users and creators worldwide. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix ADI that enables users to have the freedom of customization that the classic editor offers. It also provides Wix Logo Maker that generates a logo, including through the use of artificial intelligence; Wix Answers to support users; and Payments by Wix, a payment platform, which helps its users receive payments from their customers through their Wix Website. In addition, the company offers various vertical-specific applications that business owners use to operate various aspects of their business online. Further, it provides a range of complementary services, including Wix App Market, a marketplace that offers its registered users various free and paid web applications for building, growing, and managing their businesses; Wix marketplace that brings users seeking help in creating and managing a website together with Web experts; and Wix owner App, a native mobile application, which enables users to manage their Websites and Wix operating systems. The company was formerly known as Wixpress Ltd. The company was incorporated in 2006 and is headquartered in Tel Aviv, Israel.
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