comScore (NASDAQ:SCOR) Shares Up 2.3% – Here’s Why

comScore, Inc. (NASDAQ:SCOR)’s stock price traded up 2.3% on Wednesday . The company traded as high as $9.07 and last traded at $8.76. 30,133 shares were traded during trading, a decline of 1% from the average session volume of 30,564 shares. The stock had previously closed at $8.56.

Analysts Set New Price Targets

Separately, Weiss Ratings restated a “sell (e+)” rating on shares of comScore in a research note on Monday, December 22nd. One investment analyst has rated the stock with a Sell rating, According to MarketBeat, the stock has a consensus rating of “Sell”.

comScore Stock Up 2.3%

The company has a fifty day moving average of $7.07 and a two-hundred day moving average of $6.79. The stock has a market capitalization of $43.98 million, a price-to-earnings ratio of -1.59 and a beta of 1.06.

Insider Activity at comScore

In other news, Director William Paul Livek sold 9,900 shares of the firm’s stock in a transaction on Friday, November 14th. The shares were sold at an average price of $6.55, for a total value of $64,845.00. Following the completion of the sale, the director owned 187,473 shares in the company, valued at approximately $1,227,948.15. This trade represents a 5.02% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. In the last ninety days, insiders have sold 17,843 shares of company stock valued at $121,851. 11.10% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Several large investors have recently added to or reduced their stakes in SCOR. Westerly Capital Management LLC lifted its position in comScore by 1.3% in the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock valued at $1,928,000 after purchasing an additional 5,000 shares during the period. Susquehanna International Group LLP increased its position in comScore by 15.3% during the 3rd quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after purchasing an additional 5,191 shares during the period. Citadel Advisors LLC purchased a new position in shares of comScore during the 3rd quarter worth approximately $96,000. Finally, Covestor Ltd acquired a new stake in shares of comScore in the 3rd quarter valued at approximately $91,000. 42.15% of the stock is owned by hedge funds and other institutional investors.

comScore Company Profile

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.