Allegiance Financial Group Advisory Services LLC Purchases 8,945 Shares of Alphabet Inc. $GOOG

Allegiance Financial Group Advisory Services LLC boosted its position in Alphabet Inc. (NASDAQ:GOOG) by 489.9% in the third quarter, Holdings Channel.com reports. The firm owned 10,771 shares of the information services provider’s stock after buying an additional 8,945 shares during the quarter. Alphabet comprises approximately 0.6% of Allegiance Financial Group Advisory Services LLC’s investment portfolio, making the stock its 23rd largest position. Allegiance Financial Group Advisory Services LLC’s holdings in Alphabet were worth $2,623,000 as of its most recent filing with the Securities and Exchange Commission.

Other institutional investors and hedge funds have also added to or reduced their stakes in the company. Tradewinds LLC. increased its position in shares of Alphabet by 2,134.8% during the third quarter. Tradewinds LLC. now owns 45,098 shares of the information services provider’s stock worth $10,984,000 after acquiring an additional 43,080 shares during the period. Bleakley Financial Group LLC grew its stake in Alphabet by 1.4% in the second quarter. Bleakley Financial Group LLC now owns 170,020 shares of the information services provider’s stock worth $30,160,000 after purchasing an additional 2,304 shares in the last quarter. CWA Asset Management Group LLC increased its holdings in Alphabet by 2.2% during the 3rd quarter. CWA Asset Management Group LLC now owns 157,143 shares of the information services provider’s stock worth $38,272,000 after purchasing an additional 3,444 shares during the period. American National Bank of Texas bought a new stake in Alphabet during the 3rd quarter valued at $900,000. Finally, Northwestern Mutual Wealth Management Co. lifted its holdings in shares of Alphabet by 3.7% in the 2nd quarter. Northwestern Mutual Wealth Management Co. now owns 1,164,341 shares of the information services provider’s stock worth $206,542,000 after buying an additional 42,028 shares during the period. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Alphabet Stock Performance

Shares of GOOG stock opened at $335.00 on Wednesday. Alphabet Inc. has a 12-month low of $142.66 and a 12-month high of $341.20. The business’s fifty day simple moving average is $318.29 and its 200-day simple moving average is $263.55. The company has a current ratio of 1.75, a quick ratio of 1.75 and a debt-to-equity ratio of 0.06. The company has a market cap of $4.04 trillion, a PE ratio of 33.04, a PEG ratio of 1.84 and a beta of 1.09.

Alphabet (NASDAQ:GOOG) last announced its earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The firm had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. During the same period in the previous year, the business earned $2.12 EPS. The firm’s revenue for the quarter was up 15.9% on a year-over-year basis. Analysts expect that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were paid a dividend of $0.21 per share. The ex-dividend date was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet’s payout ratio is presently 8.28%.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: KeyBanc raised its price target on Alphabet to $360 and kept an Overweight rating, citing sustained AI and cloud momentum that supports a higher valuation. Alphabet (GOOGL) Price Target Lifted at KeyBanc on AI and Cloud Momentum
• Positive Sentiment: Mirae Asset reported a material add to GOOGL (roughly 319k shares), signalling institutional demand that can support near-term upside. Fund Update: Mirae Asset Global Investments Co., Ltd. Just Disclosed New Holdings
• Positive Sentiment: Google has accelerated targeted AI acquisitions, talent deals and strategic investments to bolster Gemini in media generation, voice and international distribution — a product/tech story investors prize. Google Accelerates AI Deals to Strengthen Gemini in Media and Voice
• Neutral Sentiment: Pelosi-related filings show complex trading (sales and option rolls) in big tech, including past GOOGL activity; reads as portfolio optimization rather than a clear sell signal for the company. Pelosi’s Bullish 2026 Buy List: AI, Power & Dividends
• Neutral Sentiment: Macro/sector flow: the “Magnificent 7” earnings cadence and broader AI thematic momentum are lifting appetite for marquee AI winners like Alphabet, though reactions will hinge on upcoming results from peers. Magnificent 7 earnings season kicks off, spotlighting AI bets
• Negative Sentiment: The European Commission has opened proceedings and said it will provide guidance to force Google to give rivals access to Gemini services/data under the DMA, and set timelines (six‑month pressure reported) — a regulatory headwind that could constrain product leverage in Europe. EU starts proceedings to assist Google in complying with tech rules
• Negative Sentiment: Google agreed to a preliminary $68M settlement over claims its voice assistant listened to users — a modest hit financially but a reputational/regulatory reminder. Google pays $68 million to settle claims its voice assistant spied on users
• Negative Sentiment: Competition risks: reports that OpenAI will sell ads in ChatGPT and Microsoft’s launch of a new inference chip (Maia 200) tighten competitive pressure on ad and cloud economics—factors analysts monitor for margin impact. Alphabet: Valuation Concerns + Weakening Free Cash Flow = Rating Downgrade

Wall Street Analyst Weigh In

Several research firms recently weighed in on GOOG. Deutsche Bank Aktiengesellschaft restated a “buy” rating and issued a $370.00 price objective on shares of Alphabet in a report on Tuesday, January 20th. UBS Group restated a “neutral” rating on shares of Alphabet in a report on Thursday, October 30th. Loop Capital upgraded shares of Alphabet from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, November 18th. Piper Sandler lifted their price objective on shares of Alphabet from $285.00 to $330.00 and gave the company an “overweight” rating in a report on Thursday, October 30th. Finally, TD Cowen restated a “buy” rating on shares of Alphabet in a report on Tuesday, January 13th. Eight equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, three have given a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, the stock has an average rating of “Buy” and an average price target of $327.13.

Insider Activity

In other Alphabet news, insider John Kent Walker sold 17,829 shares of the company’s stock in a transaction that occurred on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the transaction, the insider owned 42,972 shares in the company, valued at approximately $13,531,453.08. This represents a 29.32% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, CEO Sundar Pichai sold 32,500 shares of the firm’s stock in a transaction on Wednesday, December 3rd. The stock was sold at an average price of $319.50, for a total transaction of $10,383,750.00. Following the completion of the transaction, the chief executive officer directly owned 2,272,119 shares of the company’s stock, valued at approximately $725,942,020.50. This represents a 1.41% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 225,187 shares of company stock worth $69,365,318 over the last 90 days. 12.99% of the stock is currently owned by corporate insiders.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.