Ford Motor (NYSE:F – Get Free Report) and Polaris (NYSE:PII – Get Free Report) are both auto/tires/trucks companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.
Earnings and Valuation
This table compares Ford Motor and Polaris”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Ford Motor | $184.99 billion | 0.30 | $5.88 billion | $1.16 | 11.91 |
| Polaris | $7.15 billion | 0.51 | $110.80 million | ($2.65) | -24.50 |
Insider and Institutional Ownership
58.7% of Ford Motor shares are held by institutional investors. Comparatively, 88.1% of Polaris shares are held by institutional investors. 0.5% of Ford Motor shares are held by company insiders. Comparatively, 3.1% of Polaris shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Profitability
This table compares Ford Motor and Polaris’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Ford Motor | 2.48% | 11.94% | 1.87% |
| Polaris | -6.51% | -0.05% | -0.01% |
Risk & Volatility
Ford Motor has a beta of 1.62, meaning that its share price is 62% more volatile than the S&P 500. Comparatively, Polaris has a beta of 1.14, meaning that its share price is 14% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings for Ford Motor and Polaris, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Ford Motor | 2 | 12 | 4 | 1 | 2.21 |
| Polaris | 0 | 12 | 1 | 0 | 2.08 |
Ford Motor presently has a consensus target price of $13.19, indicating a potential downside of 4.55%. Polaris has a consensus target price of $59.82, indicating a potential downside of 7.86%. Given Ford Motor’s stronger consensus rating and higher possible upside, research analysts plainly believe Ford Motor is more favorable than Polaris.
Dividends
Ford Motor pays an annual dividend of $0.60 per share and has a dividend yield of 4.3%. Polaris pays an annual dividend of $2.68 per share and has a dividend yield of 4.1%. Ford Motor pays out 51.7% of its earnings in the form of a dividend. Polaris pays out -101.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Polaris has raised its dividend for 30 consecutive years.
Summary
Ford Motor beats Polaris on 13 of the 18 factors compared between the two stocks.
About Ford Motor
Ford Motor Company develops, delivers, and services a range of Ford trucks, commercial cars and vans, sport utility vehicles, and Lincoln luxury vehicles worldwide. It operates through Ford Blue, Ford Model e, and Ford Pro; Ford Next; and Ford Credit segments. The company sells Ford and Lincoln vehicles, service parts, and accessories through distributors and dealers, as well as through dealerships to commercial fleet customers, daily rental car companies, and governments. It also engages in vehicle-related financing and leasing activities to and through automotive dealers. In addition, the company provides retail installment sale contracts for new and used vehicles; and direct financing leases for new vehicles to retail and commercial customers, such as leasing companies, government entities, daily rental companies, and fleet customers. Further, it offers wholesale loans to dealers to finance the purchase of vehicle inventory; and loans to dealers to finance working capital and enhance dealership facilities, purchase dealership real estate, and other dealer vehicle programs. The company was incorporated in 1903 and is based in Dearborn, Michigan.
About Polaris
Polaris Inc. designs, engineers, manufactures, and markets powersports vehicles in the United States, Canada, and internationally. It operates through three segments: Off-Road, On-Road, and Marine. The company offers off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles; military and commercial ORVs; snowmobiles; motorcycles; and moto-roadsters, quadricycles, and boats. It also provides ORV accessories comprising winches, bumper/brushguards, plows, racks, wheels and tires, pull-behinds, cab systems, lighting and audio systems, cargo box accessories, tracks, and oil; snowmobile accessories, which include covers, traction products, reverse kits, electric starters, tracks, bags, windshields, oil, and lubricants; and motorcycle accessories, such as saddle bags, handlebars, backrests, exhausts, windshields, seats, oil, and various chrome accessories. In addition, the company offers light duty hauling and passenger vehicles; gear and apparel, such as helmets, goggles, jackets, gloves, boots, bibs, hats, pants, and leathers; and pontoon and deck boats. The company provides its products through dealers and distributors, and online; and retail and e-commerce marketplaces. The company was formerly known as Polaris Industries Inc. Polaris Inc. was founded in 1945 and is headquartered in Medina, Minnesota.
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