Freedom Capital upgraded shares of Netflix (NASDAQ:NFLX – Free Report) from a hold rating to a strong-buy rating in a research note issued to investors on Tuesday morning,Zacks.com reports.
A number of other equities research analysts also recently weighed in on the stock. President Capital raised shares of Netflix from a “neutral” rating to a “buy” rating and set a $130.00 target price on the stock in a research note on Monday, November 3rd. Loop Capital set a $104.00 price objective on shares of Netflix in a research report on Tuesday. TD Cowen dropped their price objective on shares of Netflix from $115.00 to $112.00 and set a “buy” rating for the company in a report on Wednesday, January 21st. Oppenheimer set a $125.00 target price on shares of Netflix and gave the stock an “outperform” rating in a research report on Wednesday, January 21st. Finally, Sanford C. Bernstein reissued a “buy” rating on shares of Netflix in a research note on Thursday, January 22nd. Two analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating and seventeen have given a Hold rating to the company’s stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $116.17.
Read Our Latest Stock Report on Netflix
Netflix Trading Down 1.7%
Netflix (NASDAQ:NFLX – Get Free Report) last posted its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, topping the consensus estimate of $0.55 by $0.01. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The business had revenue of $12.05 billion during the quarter, compared to analysts’ expectations of $11.97 billion. During the same period in the previous year, the business earned $0.43 earnings per share. The firm’s revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Equities research analysts forecast that Netflix will post 24.58 earnings per share for the current fiscal year.
Insider Transactions at Netflix
In related news, insider David A. Hyman sold 314,620 shares of the firm’s stock in a transaction that occurred on Tuesday, November 4th. The stock was sold at an average price of $109.98, for a total transaction of $34,603,166.08. Following the transaction, the insider directly owned 316,100 shares in the company, valued at $34,765,942.40. This trade represents a 49.88% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Bradford L. Smith sold 31,790 shares of Netflix stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $88.86, for a total value of $2,824,859.40. Following the completion of the transaction, the director directly owned 79,690 shares in the company, valued at $7,081,253.40. This trade represents a 28.52% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 1,249,859 shares of company stock valued at $127,861,418. 1.37% of the stock is currently owned by corporate insiders.
Institutional Inflows and Outflows
A number of hedge funds and other institutional investors have recently bought and sold shares of the business. Imprint Wealth LLC bought a new position in Netflix in the third quarter worth $25,000. Legacy Investment Solutions LLC purchased a new stake in shares of Netflix in the 2nd quarter worth about $31,000. Retirement Wealth Solutions LLC purchased a new stake in shares of Netflix in the 3rd quarter worth about $28,000. Stephens Consulting LLC increased its stake in shares of Netflix by 150.0% in the 2nd quarter. Stephens Consulting LLC now owns 25 shares of the Internet television network’s stock worth $33,000 after acquiring an additional 15 shares in the last quarter. Finally, Rossby Financial LCC purchased a new position in Netflix during the 2nd quarter valued at about $35,000. Institutional investors own 80.93% of the company’s stock.
Key Netflix News
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Earnings and outlook relief — Q4 topped expectations and analysts point to resilient revenue, improving margins and ad/revenue monetization upside as a recovery catalyst. Ark Invest Is Betting on Netflix Stock Amid Warner Bros. Deal Drama. Should You?
- Positive Sentiment: Broker support and upgrades — firms including Needham, Phillip Securities and Freedom Capital have issued buy/upgrade commentary, arguing weakness is a buying opportunity given market leadership and pricing power. Needham Advises Buying Netflix (NFLX) Weakness Despite $275M Regulatory Costs
- Neutral Sentiment: Content/monetization events — Netflix is expanding live/sports content (e.g., high‑profile boxing rights) that could add incremental revenue but likely won’t meaningfully move near‑term earnings certainty. Tyson Fury to face Arslanbek Makhmudov in comeback fight
- Negative Sentiment: WBD acquisition uncertainty remains the biggest overhang — analysts and markets worry about deal structure, potential all‑cash needs and balance‑sheet risk if cable assets underdeliver. That uncertainty is keeping a valuation discount on NFLX. Netflix (NFLX) Valuation Reset Spurs Stock Bulls as WBD Deal Casts Shadow
- Negative Sentiment: Regulatory and leverage concerns — institutional moves out (Polen exit) and commentary flagged rising regulatory/legal risk and higher leverage if Netflix completes the WBD deal. Polen Focus Growth Strategy Exited Netflix (NFLX) Amid Rising Regulatory and Leverage Concerns
- Negative Sentiment: Analyst divergence and price‑target cuts — some shops (e.g., Citic) trimmed targets and bearish pieces argue shares can fall further, keeping near‑term downside risk. Citic Securities Lowers Netflix (NASDAQ:NFLX) Price Target to $95.00
- Negative Sentiment: Bear case narratives persist — multiple commentary pieces question whether the current dip is a buying opportunity or a deeper structural reset, reinforcing volatility until WBD clarity arrives. Netflix Has Further To Fall
Netflix Company Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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