BMO Capital Markets Cuts ServiceNow (NYSE:NOW) Price Target to $170.00

ServiceNow (NYSE:NOW) had its target price lowered by BMO Capital Markets from $175.00 to $170.00 in a research report sent to investors on Thursday morning, Marketbeat reports. The brokerage currently has an outperform rating on the information technology services provider’s stock.

Other equities research analysts have also issued research reports about the stock. Royal Bank Of Canada reaffirmed an “outperform” rating and issued a $195.00 target price (down previously from $240.00) on shares of ServiceNow in a report on Monday, January 5th. UBS Group set a $175.00 price target on shares of ServiceNow in a research report on Wednesday, January 21st. Sanford C. Bernstein reissued an “outperform” rating and issued a $218.60 target price on shares of ServiceNow in a research note on Thursday, October 30th. Oppenheimer reiterated an “outperform” rating and issued a $175.00 target price (down from $200.00) on shares of ServiceNow in a report on Wednesday, January 21st. Finally, Wall Street Zen upgraded ServiceNow from a “hold” rating to a “buy” rating in a report on Saturday, December 27th. Two analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have given a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average price target of $194.47.

ServiceNow Price Performance

NYSE NOW opened at $116.73 on Thursday. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.06 and a current ratio of 1.00. The stock has a 50-day simple moving average of $149.79 and a 200 day simple moving average of $170.74. The stock has a market capitalization of $121.21 billion, a PE ratio of 69.98, a P/E/G ratio of 2.01 and a beta of 0.98. ServiceNow has a twelve month low of $113.13 and a twelve month high of $211.48.

ServiceNow (NYSE:NOW) last posted its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating the consensus estimate of $0.89 by $0.03. The firm had revenue of $3.57 billion during the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company’s revenue for the quarter was up 20.7% on a year-over-year basis. During the same quarter in the prior year, the firm posted $0.73 EPS. Research analysts anticipate that ServiceNow will post 8.93 EPS for the current year.

Insider Activity

In other ServiceNow news, CFO Gina Mastantuono sold 2,085 shares of the stock in a transaction that occurred on Friday, November 28th. The shares were sold at an average price of $161.60, for a total transaction of $336,936.00. Following the transaction, the chief financial officer owned 63,215 shares in the company, valued at $10,215,544. This represents a 3.19% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction on Friday, November 14th. The stock was sold at an average price of $168.50, for a total value of $235,894.40. Following the sale, the insider owned 25,270 shares of the company’s stock, valued at $4,257,893.92. The trade was a 5.25% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 15,310 shares of company stock worth $2,533,585. Corporate insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

Several large investors have recently added to or reduced their stakes in the business. Kilter Group LLC bought a new position in shares of ServiceNow during the 2nd quarter worth approximately $25,000. IAG Wealth Partners LLC increased its holdings in ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after buying an additional 18 shares during the last quarter. Noble Wealth Management PBC boosted its stake in ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 128 shares during the last quarter. Lodestone Wealth Management LLC purchased a new stake in shares of ServiceNow during the 4th quarter worth approximately $26,000. Finally, Albion Financial Group UT raised its holdings in shares of ServiceNow by 400.0% in the 4th quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider’s stock worth $26,000 after purchasing an additional 136 shares during the period. Institutional investors and hedge funds own 87.18% of the company’s stock.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q4 results beat expectations — EPS and revenue topped street estimates and subscription revenue grew >20%, showing continued demand and AI adoption. Earnings Beat
• Positive Sentiment: Board authorized a $5B buyback (including $2B accelerated), which is supportive for EPS and signals management confidence. Buyback
• Positive Sentiment: Strong AI product traction and partnerships (Anthropic, OpenAI integrations) underpin longer-term growth potential and enterprise adoption. AI Partnerships
• Neutral Sentiment: Analyst reactions are mixed: several firms (DA Davidson, Cantor, BTIG, Needham) reiterated/maintained buy or overweight ratings and raised/kept targets, while others cut targets or downgraded — leaving a wide range of price targets and sentiment dispersion. Analyst Notes
• Neutral Sentiment: Unusually large options volume was reported, indicating speculative/moderately aggressive trading that can amplify intraday moves (uncertain directional implication). Options Activity
• Negative Sentiment: Guidance signaled a slowdown: management forecast subscription growth for FY26 that implies deceleration from 2025 levels — investors viewed this as a notable deceleration risk. Guidance/Slowdown
• Negative Sentiment: Broader sector and AI disruption fears triggered a sell-off in software names; commentary highlighted multiple compression and concerns competition from new AI entrants could hurt growth/valuation. Sector/AI Fears
• Negative Sentiment: Some firms cut price targets sharply (KeyCorp to $115, Macquarie to $140), reflecting concern over valuation and near‑term execution — that contributed to downward pressure. Price Target Cuts

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.