ServiceNow’s (NOW) “Buy” Rating Reiterated at BTIG Research

BTIG Research restated their buy rating on shares of ServiceNow (NYSE:NOW) in a research note issued to investors on Thursday,Benzinga reports. BTIG Research currently has a $200.00 price target on the information technology services provider’s stock.

Several other research firms have also recently weighed in on NOW. TD Cowen reaffirmed a “buy” rating on shares of ServiceNow in a research report on Tuesday, January 20th. UBS Group set a $115.00 price target on shares of ServiceNow in a report on Thursday. DA Davidson set a $220.00 price target on shares of ServiceNow and gave the stock a “buy” rating in a report on Tuesday, December 16th. Royal Bank Of Canada restated an “outperform” rating and set a $195.00 price objective (down previously from $240.00) on shares of ServiceNow in a research report on Monday, January 5th. Finally, Wells Fargo & Company set a $225.00 target price on ServiceNow and gave the stock an “overweight” rating in a report on Thursday, January 8th. Two research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $194.47.

ServiceNow Stock Performance

NYSE:NOW opened at $116.73 on Thursday. ServiceNow has a 1-year low of $113.13 and a 1-year high of $211.48. The company has a current ratio of 1.00, a quick ratio of 1.06 and a debt-to-equity ratio of 0.12. The stock has a market cap of $121.21 billion, a P/E ratio of 69.98, a PEG ratio of 2.01 and a beta of 0.98. The stock has a 50 day simple moving average of $149.79 and a 200 day simple moving average of $170.74.

ServiceNow (NYSE:NOW) last released its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating the consensus estimate of $0.89 by $0.03. The business had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. ServiceNow’s revenue was up 20.7% compared to the same quarter last year. During the same period in the prior year, the company posted $0.73 earnings per share. Research analysts anticipate that ServiceNow will post 8.93 earnings per share for the current year.

Insiders Place Their Bets

In related news, Director Lawrence Jackson sold 1,325 shares of ServiceNow stock in a transaction on Friday, November 28th. The shares were sold at an average price of $162.04, for a total transaction of $214,708.30. Following the completion of the transaction, the director owned 1,615 shares of the company’s stock, valued at $261,701.06. This trade represents a 45.07% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Jacqueline P. Canney sold 470 shares of the company’s stock in a transaction on Tuesday, November 18th. The shares were sold at an average price of $165.42, for a total transaction of $77,745.52. Following the sale, the insider directly owned 15,135 shares in the company, valued at $2,503,571.16. This trade represents a 3.01% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 15,310 shares of company stock valued at $2,533,585 over the last three months. Insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

Several institutional investors and hedge funds have recently made changes to their positions in the business. Vanguard Group Inc. lifted its stake in ServiceNow by 404.5% in the fourth quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider’s stock valued at $15,619,771,000 after buying an additional 81,752,460 shares during the period. State Street Corp increased its stake in shares of ServiceNow by 1.4% in the 3rd quarter. State Street Corp now owns 9,454,699 shares of the information technology services provider’s stock valued at $8,700,970,000 after acquiring an additional 131,080 shares in the last quarter. Jennison Associates LLC lifted its position in shares of ServiceNow by 280.1% during the 4th quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider’s stock valued at $1,291,758,000 after acquiring an additional 6,213,762 shares during the period. Nordea Investment Management AB boosted its stake in ServiceNow by 388.7% during the fourth quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock worth $720,325,000 after acquiring an additional 3,743,087 shares in the last quarter. Finally, Geode Capital Management LLC grew its holdings in ServiceNow by 2.0% in the second quarter. Geode Capital Management LLC now owns 4,574,563 shares of the information technology services provider’s stock worth $4,684,445,000 after purchasing an additional 88,057 shares during the period. Institutional investors own 87.18% of the company’s stock.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q4 results beat expectations — EPS and revenue topped street estimates and subscription revenue grew >20%, showing continued demand and AI adoption. Earnings Beat
• Positive Sentiment: Board authorized a $5B buyback (including $2B accelerated), which is supportive for EPS and signals management confidence. Buyback
• Positive Sentiment: Strong AI product traction and partnerships (Anthropic, OpenAI integrations) underpin longer-term growth potential and enterprise adoption. AI Partnerships
• Neutral Sentiment: Analyst reactions are mixed: several firms (DA Davidson, Cantor, BTIG, Needham) reiterated/maintained buy or overweight ratings and raised/kept targets, while others cut targets or downgraded — leaving a wide range of price targets and sentiment dispersion. Analyst Notes
• Neutral Sentiment: Unusually large options volume was reported, indicating speculative/moderately aggressive trading that can amplify intraday moves (uncertain directional implication). Options Activity
• Negative Sentiment: Guidance signaled a slowdown: management forecast subscription growth for FY26 that implies deceleration from 2025 levels — investors viewed this as a notable deceleration risk. Guidance/Slowdown
• Negative Sentiment: Broader sector and AI disruption fears triggered a sell-off in software names; commentary highlighted multiple compression and concerns competition from new AI entrants could hurt growth/valuation. Sector/AI Fears
• Negative Sentiment: Some firms cut price targets sharply (KeyCorp to $115, Macquarie to $140), reflecting concern over valuation and near‑term execution — that contributed to downward pressure. Price Target Cuts

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.