Li Auto (NASDAQ:LI – Get Free Report) and Hino Motors (OTCMKTS:HINOY – Get Free Report) are both auto/tires/trucks companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, institutional ownership, risk, dividends, analyst recommendations and profitability.
Earnings and Valuation
This table compares Li Auto and Hino Motors”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Li Auto | $19.79 billion | N/A | $1.10 billion | $0.58 | 32.41 |
| Hino Motors | $11.15 billion | N/A | -$1.44 billion | $9.04 | 3.43 |
Analyst Ratings
This is a breakdown of current recommendations for Li Auto and Hino Motors, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Li Auto | 4 | 12 | 1 | 1 | 1.94 |
| Hino Motors | 0 | 0 | 0 | 0 | 0.00 |
Li Auto presently has a consensus target price of $19.59, indicating a potential upside of 4.21%. Given Li Auto’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Li Auto is more favorable than Hino Motors.
Profitability
This table compares Li Auto and Hino Motors’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Li Auto | 3.60% | 6.31% | 2.87% |
| Hino Motors | 4.99% | 16.23% | 3.21% |
Insider & Institutional Ownership
9.9% of Li Auto shares are owned by institutional investors. 48.5% of Li Auto shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Risk and Volatility
Li Auto has a beta of 0.58, indicating that its share price is 42% less volatile than the S&P 500. Comparatively, Hino Motors has a beta of -0.23, indicating that its share price is 123% less volatile than the S&P 500.
Summary
Li Auto beats Hino Motors on 10 of the 14 factors compared between the two stocks.
About Li Auto
Li Auto Inc. operates in the energy vehicle market in the People's Republic of China. It designs, develops, manufactures, and sells premium smart electric vehicles. The company's product line comprises MPVs and sport utility vehicles. It offers sales and after sales management, and technology development and corporate management services, as well as purchases manufacturing equipment. The company offers its products through online and offline channels. The company was formerly known as Leading Ideal Inc. and changed its name to Li Auto Inc. in July 2020. Li Auto Inc. was founded in 2015 and is headquartered in Beijing, the People's Republic of China.
About Hino Motors
Hino Motors, Ltd. manufactures and sells large commercial vehicles under the Hino brand worldwide. It offers trucks and buses; and light commercial vehicles and passenger vehicles, as well as various engines, service parts, etc. The company was founded in 1910 and is headquartered in Hino, Japan. Hino Motors, Ltd. operates as a subsidiary of Toyota Motor Corporation.
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