Booking Holdings Inc. $BKNG Shares Acquired by ProShare Advisors LLC

ProShare Advisors LLC lifted its holdings in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 36.7% in the 4th quarter, according to its most recent Form 13F filing with the SEC. The firm owned 56,087 shares of the business services provider’s stock after buying an additional 15,053 shares during the period. ProShare Advisors LLC’s holdings in Booking were worth $300,364,000 at the end of the most recent quarter.

Several other hedge funds have also made changes to their positions in BKNG. HF Advisory Group LLC boosted its stake in shares of Booking by 28,353.8% during the fourth quarter. HF Advisory Group LLC now owns 204,298 shares of the business services provider’s stock worth $1,094,083,000 after buying an additional 203,580 shares during the period. Rakuten Investment Management Inc. acquired a new stake in shares of Booking during the third quarter worth about $468,252,000. Victory Capital Management Inc. boosted its stake in shares of Booking by 61.6% during the third quarter. Victory Capital Management Inc. now owns 215,871 shares of the business services provider’s stock worth $1,165,546,000 after buying an additional 82,326 shares during the period. Northwestern Mutual Wealth Management Co. boosted its stake in shares of Booking by 8,004.7% during the fourth quarter. Northwestern Mutual Wealth Management Co. now owns 70,430 shares of the business services provider’s stock worth $377,176,000 after buying an additional 69,561 shares during the period. Finally, AGF Management Ltd. boosted its stake in shares of Booking by 4,137.1% during the third quarter. AGF Management Ltd. now owns 49,277 shares of the business services provider’s stock worth $266,060,000 after buying an additional 48,114 shares during the period. Institutional investors and hedge funds own 92.42% of the company’s stock.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Booking’s KAYAK, Agoda, and Priceline brands are highlighting stronger summer travel demand and a value-focused consumer backdrop, with campaigns aimed at price-sensitive travelers and more flexible, lower-cost destinations. Booking Holdings Tests Value Focus As Summer 2026 Travel Campaigns Ramp Up
• Positive Sentiment: KAYAK’s Summer 2026 Travel Report said travelers are still finding value despite airfare volatility, with nearly half of top U.S. searched destinations under $500, reinforcing the idea that travel demand remains resilient. Take the Trip: KAYAK Summer Travel Report Highlights Smart Ways to Save on Summer Travel
• Neutral Sentiment: Booking’s presentation at the J.P. Morgan Global Technology, Media and Communications Conference may provide updated commentary on demand, pricing, and growth strategy, but no concrete new financial guidance was included in the headline. Booking Holdings Inc. (BKNG) Presents at J.P. Morgan 54th Annual Global Technology, Media and Communications Conference Transcript
• Neutral Sentiment: Articles discussing Booking’s earlier 25-for-1 stock split and broader market interest in splits are drawing attention to the shares, but this is mostly a sentiment/technical factor rather than a new business driver. Will Goldman Sachs, Markel, or SanDisk Be the Next Big Stock Split?
• Negative Sentiment: Travel-stock coverage also reflects investor caution around the sector after recent volatility and questions about how much Google-related changes could affect online travel traffic, which can weigh on sentiment for Booking and peers. Online travel stocks are on watch during Google I/O

Analyst Upgrades and Downgrades

BKNG has been the subject of several recent research reports. Argus increased their price target on Booking from $188.00 to $205.00 and gave the stock a “buy” rating in a report on Thursday, April 30th. Susquehanna set a $260.00 price target on Booking in a report on Friday, February 20th. Deutsche Bank Aktiengesellschaft decreased their price target on Booking from $210.00 to $202.00 and set a “buy” rating for the company in a report on Wednesday, April 29th. BMO Capital Markets decreased their price target on Booking from $248.00 to $240.00 and set an “outperform” rating for the company in a report on Wednesday, April 29th. Finally, Mizuho decreased their price target on Booking from $230.00 to $220.00 and set an “outperform” rating for the company in a report on Wednesday, April 29th. One investment analyst has rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating and eight have issued a Hold rating to the company. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $227.14.

Insider Activity

In related news, CEO Glenn D. Fogel sold 16,726 shares of the business’s stock in a transaction dated Wednesday, April 15th. The shares were sold at an average price of $185.36, for a total value of $3,100,331.36. Following the completion of the transaction, the chief executive officer owned 298,174 shares of the company’s stock, valued at approximately $55,269,532.64. The trade was a 5.31% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Vanessa Ames Wittman sold 1,125 shares of the business’s stock in a transaction on Friday, April 17th. The shares were sold at an average price of $192.00, for a total value of $216,000.00. Following the completion of the transaction, the director owned 16,050 shares of the company’s stock, valued at $3,081,600. This trade represents a 6.55% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 34,576 shares of company stock valued at $6,187,746 in the last three months. 0.16% of the stock is currently owned by corporate insiders.

Booking Price Performance

Shares of Booking stock opened at $156.95 on Thursday. Booking Holdings Inc. has a 1 year low of $150.14 and a 1 year high of $233.58. The company has a market capitalization of $121.62 billion, a P/E ratio of 20.64, a P/E/G ratio of 0.92 and a beta of 1.10. The business has a 50 day moving average price of $171.70 and a 200 day moving average price of $188.18.

Booking (NASDAQ:BKNG) last issued its quarterly earnings data on Tuesday, April 28th. The business services provider reported $1.14 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.08 by $0.06. Booking had a negative return on equity of 117.14% and a net margin of 22.23%.The firm had revenue of $5.53 billion during the quarter, compared to the consensus estimate of $5.52 billion. During the same period in the previous year, the firm posted $0.99 EPS. The company’s quarterly revenue was up 16.2% compared to the same quarter last year. As a group, research analysts expect that Booking Holdings Inc. will post 10.44 EPS for the current fiscal year.

Booking Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Tuesday, June 30th. Investors of record on Friday, June 5th will be paid a $0.42 dividend. The ex-dividend date of this dividend is Friday, June 5th. This represents a $1.68 annualized dividend and a yield of 1.1%. Booking’s payout ratio is presently 22.11%.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.