Investment Analysts’ Recent Ratings Changes for Prudential Financial (PRU)

A number of firms have modified their ratings and price targets on shares of Prudential Financial (NYSE: PRU) recently:

• 5/13/2026 – Prudential Financial had its price target raised by Keefe, Bruyette & Woods from $100.00 to $106.00. They now have a “market perform” rating on the stock.
• 5/12/2026 – Prudential Financial had its price target raised by Wells Fargo & Company from $93.00 to $100.00. They now have an “underweight” rating on the stock.
• 5/11/2026 – Prudential Financial had its price target raised by Piper Sandler from $99.00 to $105.00. They now have a “neutral” rating on the stock.
• 5/7/2026 – Prudential Financial had its price target raised by Mizuho from $96.00 to $101.00. They now have a “neutral” rating on the stock.
• 5/6/2026 – Prudential Financial had its price target raised by Barclays PLC from $89.00 to $90.00. They now have an “underweight” rating on the stock.
• 5/5/2026 – Prudential Financial had its price target lowered by Wells Fargo & Company from $95.00 to $93.00. They now have an “underweight” rating on the stock.
• 5/4/2026 – Prudential Financial had its “underweight” rating reaffirmed by Morgan Stanley. They now have a $92.00 price target on the stock, down from $106.00.
• 4/29/2026 – Prudential Financial was downgraded by Zacks Research from “hold” to “strong sell”.
• 4/23/2026 – Prudential Financial had its price target lowered by Keefe, Bruyette & Woods from $104.00 to $100.00. They now have a “market perform” rating on the stock.
• 4/23/2026 – Prudential Financial had its price target lowered by BMO Capital Markets from $91.00 to $87.00. They now have an “underperform” rating on the stock.
• 4/22/2026 – Prudential Financial had its price target lowered by Piper Sandler from $105.00 to $99.00. They now have a “neutral” rating on the stock.
• 4/22/2026 – Prudential Financial was downgraded by Barclays PLC from “equal weight” to “underweight”. They now have a $91.00 price target on the stock, down from $110.00.
• 4/22/2026 – Prudential Financial was downgraded by Jefferies Financial Group Inc. from “buy” to “hold”. They now have a $98.00 price target on the stock, down from $124.00.
• 4/14/2026 – Prudential Financial had its price target lowered by Bank of America Corporation from $112.00 to $104.00. They now have a “neutral” rating on the stock.
• 4/13/2026 – Prudential Financial had its price target lowered by Mizuho from $113.00 to $101.00. They now have a “neutral” rating on the stock.
• 4/10/2026 – Prudential Financial had its price target lowered by Keefe, Bruyette & Woods from $106.00 to $104.00. They now have a “market perform” rating on the stock.
• 4/10/2026 – Prudential Financial had its price target lowered by Wells Fargo & Company from $103.00 to $95.00. They now have an “underweight” rating on the stock.
• 4/9/2026 – Prudential Financial had its price target lowered by UBS Group AG from $105.00 to $98.00. They now have a “neutral” rating on the stock.
• 4/8/2026 – Prudential Financial had its price target lowered by Barclays PLC from $119.00 to $110.00. They now have an “equal weight” rating on the stock.
• 4/2/2026 – Prudential Financial was upgraded by Piper Sandler to “hold”.

Prudential Financial Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Thursday, June 11th. Stockholders of record on Tuesday, May 26th will be issued a dividend of $1.40 per share. This represents a $5.60 dividend on an annualized basis and a dividend yield of 5.4%. The ex-dividend date of this dividend is Tuesday, May 26th. Prudential Financial’s dividend payout ratio is presently 57.61%.

Prudential Financial, Inc, headquartered in Newark, New Jersey, is a diversified financial services company with roots dating to 1875. The firm provides a range of insurance, retirement and investment products aimed at helping individual and institutional clients manage risk, accumulate and protect wealth, and plan for retirement. Prudential’s long history in life insurance and related financial services has positioned it as a major participant in the U.S. insurance market and a provider of services to a broad client base.

Prudential’s core business activities include individual life insurance, annuities, retirement solutions and group insurance products for employers.