comScore (NASDAQ:SCOR) Shares Down 0.5% – Should You Sell?

comScore, Inc. (NASDAQ:SCOR) shares fell 0.5% during trading on Thursday . The stock traded as low as $7.85 and last traded at $7.89. 46,387 shares changed hands during mid-day trading, an increase of 110% from the average session volume of 22,142 shares. The stock had previously closed at $7.93.

Wall Street Analyst Weigh In

Several research firms have recently commented on SCOR. Weiss Ratings reissued a “sell (d-)” rating on shares of comScore in a report on Friday, March 27th. Craig Hallum reissued a “buy” rating on shares of comScore in a report on Wednesday, March 18th. One equities research analyst has rated the stock with a Buy rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Hold”.

comScore Stock Down 0.5%

The company has a debt-to-equity ratio of 0.33, a quick ratio of 0.69 and a current ratio of 0.69. The firm has a fifty day moving average price of $7.24 and a 200 day moving average price of $7.27. The firm has a market capitalization of $119.06 million, a price-to-earnings ratio of 3.37 and a beta of 1.09.

Hedge Funds Weigh In On comScore

Several hedge funds and other institutional investors have recently bought and sold shares of the company. Cerberus Capital Management L.P. raised its holdings in comScore by 2,997.5% during the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock worth $22,077,000 after purchasing an additional 3,286,825 shares during the last quarter. Westerly Capital Management LLC raised its holdings in comScore by 17.5% during the fourth quarter. Westerly Capital Management LLC now owns 470,000 shares of the company’s stock worth $3,055,000 after purchasing an additional 70,000 shares during the last quarter. Beartown Capital Management LLC acquired a new position in comScore during the fourth quarter worth $820,000. Susquehanna International Group LLP raised its holdings in comScore by 15.3% during the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after purchasing an additional 5,191 shares during the last quarter. Finally, Citadel Advisors LLC acquired a new position in comScore during the third quarter worth $96,000. 42.15% of the stock is owned by institutional investors and hedge funds.

comScore Company Profile

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.