Banzai International (NASDAQ:BNZI) versus USA Today (NYSE:TDAY) Critical Survey

Banzai International (NASDAQ:BNZI) and USA Today (NYSE:TDAY) are both small-cap business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, earnings, dividends and institutional ownership.

Institutional & Insider Ownership

96.8% of Banzai International shares are owned by institutional investors. Comparatively, 76.7% of USA Today shares are owned by institutional investors. 2.8% of Banzai International shares are owned by company insiders. Comparatively, 4.4% of USA Today shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current ratings and target prices for Banzai International and USA Today, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Banzai International	1	0	2	0	2.33
USA Today	1	1	2	0	2.25

Banzai International presently has a consensus price target of $480.00, suggesting a potential upside of 15,383.87%. USA Today has a consensus price target of $7.70, suggesting a potential downside of 5.64%. Given Banzai International’s stronger consensus rating and higher possible upside, equities analysts plainly believe Banzai International is more favorable than USA Today.

Profitability

This table compares Banzai International and USA Today’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Banzai International	-237.54%	-391.73%	-74.14%
USA Today	1.27%	21.75%	2.09%

Volatility and Risk

Banzai International has a beta of -1.02, suggesting that its share price is 202% less volatile than the S&P 500. Comparatively, USA Today has a beta of 1.42, suggesting that its share price is 42% more volatile than the S&P 500.

Earnings and Valuation

This table compares Banzai International and USA Today”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Banzai International	$12.16 million	0.37	-$22.49 million	($110.47)	-0.03
USA Today	$2.30 billion	0.52	$1.75 million	$0.06	136.00

USA Today has higher revenue and earnings than Banzai International. Banzai International is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

Summary

USA Today beats Banzai International on 10 of the 13 factors compared between the two stocks.

About Banzai International

Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its products include Demio, a browser-based webinar platform with data and marketing features designed to help businesses engage with their audience through live events and on-demand, interactive video content; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; and Reach, a SaaS and managed service to increase registration and attendance of marketing events. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.

About USA Today

Gannett Co Inc. invests in, owns, and operates local media assets in the United States. The company’s principal products include 125 daily newspapers with total paid circulation of approximately 1.4 million; 314 weekly newspapers with total paid circulation of approximately 315,000 and total free circulation of approximately 1.9 million; 124 shoppers with total circulation of approximately 3.0 million; and 538 locally-focused Websites, including Internet and mobile devices with approximately 224 million page views per month. Its principal products also comprise 2 yellow page directories with a total distribution of approximately 230,000 that cover a population of approximately 411,000 people; 68 business publications; and Propel digital marketing and business services. In addition, the company produces niche publications that address specific local market interests, such as recreation, sports, healthcare, and real estate. Further, it provides print and online products that offer local market news and information on various topics comprising local news and politics, community and regional events, youth sports, opinion and editorial pages, local schools, obituaries, weddings, and police reports, as well as print and digital advertising products, as well as commercial printing and regional business-oriented publications services. The company reaches approximately 20 million people per week; and serves approximately 220,000 business customers. New Media Investment Group Inc. was founded in 1997 and is based in New York, New York.