Imperial Brands (LON:IMB) Stock Crosses Below 50-Day Moving Average – Here’s What Happened

Posted by ABMN Staff on Jun 12th, 2026

Shares of Imperial Brands PLC (LON:IMB – Get Free Report) passed below its fifty day moving average during trading on Thursday . The stock has a fifty day moving average of GBX 2,842.38 and traded as low as GBX 2,787. Imperial Brands shares last traded at GBX 2,787, with a volume of 932,243 shares traded.

Analyst Upgrades and Downgrades

Several brokerages have commented on IMB. Royal Bank Of Canada reaffirmed a “sector perform” rating and issued a GBX 2,700 price objective on shares of Imperial Brands in a research report on Wednesday, May 13th. Citigroup decreased their target price on Imperial Brands from GBX 3,650 to GBX 3,550 and set a “buy” rating for the company in a research report on Wednesday, April 15th. UBS Group reissued a “neutral” rating and issued a GBX 3,150 target price on shares of Imperial Brands in a research report on Monday, May 11th. Deutsche Bank Aktiengesellschaft reissued a “buy” rating and issued a GBX 3,500 target price on shares of Imperial Brands in a research report on Wednesday, May 13th. Finally, Jefferies Financial Group reissued a “buy” rating and issued a GBX 3,500 target price on shares of Imperial Brands in a research report on Thursday, May 28th. Five analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average price target of GBX 3,433.33.

Check Out Our Latest Report on Imperial Brands

Imperial Brands Price Performance

The company has a quick ratio of 0.41, a current ratio of 0.70 and a debt-to-equity ratio of 278.43. The stock has a market cap of £21.52 billion, a P/E ratio of 13.11, a price-to-earnings-growth ratio of 16.51 and a beta of 0.15. The business’s 50-day simple moving average is GBX 2,842.38 and its two-hundred day simple moving average is GBX 3,046.34.

Imperial Brands (LON:IMB – Get Free Report) last issued its earnings results on Tuesday, May 12th. The company reported GBX 127.70 earnings per share for the quarter. The firm had revenue of GBX 1,471.90 billion during the quarter. Imperial Brands had a net margin of 8.96% and a return on equity of 39.24%. Sell-side analysts expect that Imperial Brands PLC will post 246.5723613 EPS for the current year.

Insider Activity

In related news, insider Alan Johnson bought 645 shares of the company’s stock in a transaction on Friday, April 10th. The shares were purchased at an average price of GBX 3,097 per share, for a total transaction of £19,975.65. 0.47% of the stock is currently owned by corporate insiders.