Bar Harbor Wealth Management Has $3.80 Million Position in Salesforce Inc. $CRM

Bar Harbor Wealth Management lifted its position in shares of Salesforce Inc. (NYSE:CRM) by 54.9% in the first quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 20,380 shares of the CRM provider’s stock after acquiring an additional 7,221 shares during the period. Bar Harbor Wealth Management’s holdings in Salesforce were worth $3,804,000 as of its most recent filing with the Securities and Exchange Commission.

Several other large investors have also made changes to their positions in CRM. Brighton Jones LLC raised its position in Salesforce by 13.7% during the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after purchasing an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC boosted its holdings in shares of Salesforce by 12.6% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after purchasing an additional 205 shares in the last quarter. Bison Wealth LLC boosted its holdings in shares of Salesforce by 9.0% in the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after purchasing an additional 184 shares in the last quarter. Sivia Capital Partners LLC increased its stake in shares of Salesforce by 3.7% in the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock valued at $807,000 after purchasing an additional 106 shares during the last quarter. Finally, United Bank raised its holdings in shares of Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider’s stock worth $2,781,000 after buying an additional 500 shares in the last quarter. Institutional investors and hedge funds own 80.43% of the company’s stock.

Analyst Ratings Changes

Several analysts recently weighed in on the company. Truist Financial set a $280.00 price objective on Salesforce in a research report on Thursday, February 26th. Oppenheimer decreased their target price on Salesforce from $275.00 to $250.00 and set an “outperform” rating on the stock in a research report on Thursday, February 26th. Royal Bank Of Canada reissued a “neutral” rating on shares of Salesforce in a research note on Thursday, June 4th. Sanford C. Bernstein dropped their target price on shares of Salesforce from $194.00 to $173.00 and set an “underperform” rating for the company in a report on Thursday, May 28th. Finally, Weiss Ratings downgraded shares of Salesforce from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Wednesday, June 17th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, eleven have assigned a Hold rating and four have assigned a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $257.61.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce is being highlighted by bullish commentators as a potential value opportunity near 52-week lows, with one article arguing that a large buyback “war chest” could support the stock if management accelerates repurchases. Salesforce: A No-Brainer ‘Buy’ At 52-Week Lows, Buyback War Chest Unleashed
• Positive Sentiment: Salesforce announced a new partnership with the Visa Cash App Racing Bulls Formula 1 Team to use Agentforce 360 for fan engagement and operations, which showcases real-world AI adoption and could help sentiment around its AI strategy. VCARB Partners with Salesforce to Supercharge Fan Engagement with AI, Deploying Agentforce 360
• Positive Sentiment: Truist reportedly kept a Buy rating on Salesforce, and commentators including Jim Cramer have pointed to the stock as potentially attractive after its steep decline. Jim Cramer Discusses Big Salesforce (CRM) Deal
• Neutral Sentiment: Salesforce has been attracting unusually high investor attention on Zacks, but the note mainly points to increased interest rather than a clear new catalyst. Salesforce, Inc. (CRM) is Attracting Investor Attention: Here is What You Should Know
• Negative Sentiment: The stock has been sliding amid a record losing streak, with investors worried that AI could pressure the traditional SaaS model and slow Salesforce’s growth outlook. Salesforce stock hits 52-week low amid record losing streak and AI fears
• Negative Sentiment: A separate report said Salesforce’s shares were sliding as the stock approached a record 14th consecutive daily loss, reinforcing weak momentum and bearish trading sentiment. Why Salesforce (CRM) shares are sliding today
• Negative Sentiment: A cybersecurity article noted that a Klue breach exposed Salesforce CRM data via stolen OAuth tokens, which could add to investor concerns about ecosystem security and customer trust. Klue breach exposed Salesforce CRM data through stolen OAuth tokens

Salesforce Price Performance

Salesforce stock opened at $153.27 on Wednesday. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15. The company has a market capitalization of $125.53 billion, a PE ratio of 17.74, a P/E/G ratio of 0.93 and a beta of 1.16. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $276.80. The stock has a 50-day moving average price of $176.77 and a two-hundred day moving average price of $202.95.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping the consensus estimate of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The company had revenue of $11.13 billion for the quarter, compared to analysts’ expectations of $11.05 billion. During the same period in the previous year, the business posted $2.58 earnings per share. The business’s quarterly revenue was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Analysts expect that Salesforce Inc. will post 10.29 EPS for the current year.

Salesforce Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be issued a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a yield of 1.1%. The ex-dividend date of this dividend is Thursday, June 11th. Salesforce’s payout ratio is presently 20.37%.

Salesforce declared that its Board of Directors has approved a share repurchase program on Monday, March 16th that allows the company to buyback $25.00 billion in outstanding shares. This buyback authorization allows the CRM provider to reacquire up to 14.1% of its stock through open market purchases. Stock buyback programs are usually an indication that the company’s board believes its shares are undervalued.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.