Head-To-Head Contrast: Sturm, Ruger & Company, Inc. (NYSE:RGR) versus ATC Venture Group (OTCMKTS:ATCV)

Sturm, Ruger & Company, Inc. (NYSE:RGR) and ATC Venture Group (OTCMKTS:ATCV) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability and risk.

Insider and Institutional Ownership

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Comparatively, 49.9% of ATC Venture Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Sturm, Ruger & Company, Inc. and ATC Venture Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sturm, Ruger & Company, Inc.	1	1	1	0	2.00
ATC Venture Group	0	0	0	0	0.00

Sturm, Ruger & Company, Inc. currently has a consensus target price of $46.00, suggesting a potential upside of 20.32%. Given Sturm, Ruger & Company, Inc.’s stronger consensus rating and higher possible upside, equities analysts plainly believe Sturm, Ruger & Company, Inc. is more favorable than ATC Venture Group.

Valuation and Earnings

This table compares Sturm, Ruger & Company, Inc. and ATC Venture Group”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sturm, Ruger & Company, Inc.	$546.06 million	1.12	-$4.39 million	($0.73)	-52.37
ATC Venture Group	N/A	N/A	N/A	N/A	N/A

ATC Venture Group has lower revenue, but higher earnings than Sturm, Ruger & Company, Inc..

Volatility and Risk

Sturm, Ruger & Company, Inc. has a beta of 0.18, suggesting that its share price is 82% less volatile than the S&P 500. Comparatively, ATC Venture Group has a beta of 8.07, suggesting that its share price is 707% more volatile than the S&P 500.

Profitability

This table compares Sturm, Ruger & Company, Inc. and ATC Venture Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sturm, Ruger & Company, Inc.	-2.18%	5.96%	4.89%
ATC Venture Group	N/A	N/A	N/A

Summary

Sturm, Ruger & Company, Inc. beats ATC Venture Group on 7 of the 10 factors compared between the two stocks.

About Sturm, Ruger & Company, Inc.

Sturm, Ruger & Co., Inc. engages in the business of designing, manufacturing, and selling firearms to domestic customers. It operates through the Firearms and Castings segments. The Firearms segment focuses on manufacturing and selling rifles, pistols, and revolvers principally to a number of federally licensed, independent wholesale distributors. The Castings segment offers steel investment castings and metal injection molding parts. The company was founded by William B. Ruger in 1949 and is headquartered in Southport, CT.

About ATC Venture Group

ATC Venture Group Inc., through its subsidiary, Simonsen Iron Works Inc., engages in the design, manufacture, and assembly of an array of parts for original equipment manufacturers and other customers. The company was formerly known as Cycle Country Accessories Corp. and changed its name to ATC Venture Group Inc. in January 2012. ATC Venture Group Inc. was incorporated in 1906 and is based in Minnetonka, Minnesota.