Netflix, Inc. $NFLX Position Increased by Appleton Partners Inc. MA

Appleton Partners Inc. MA grew its position in shares of Netflix, Inc. (NASDAQ:NFLX) by 12.1% in the 1st quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 191,195 shares of the Internet television network’s stock after acquiring an additional 20,601 shares during the quarter. Netflix comprises about 1.3% of Appleton Partners Inc. MA’s investment portfolio, making the stock its 20th largest holding. Appleton Partners Inc. MA’s holdings in Netflix were worth $18,383,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also added to or reduced their stakes in NFLX. First Financial Corp IN increased its stake in shares of Netflix by 900.0% during the fourth quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock valued at $25,000 after acquiring an additional 243 shares during the period. DiNuzzo Private Wealth Inc. raised its position in Netflix by 885.2% in the fourth quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock worth $25,000 after acquiring an additional 239 shares in the last quarter. Turning Point Benefit Group Inc. raised its position in Netflix by 13,400.0% in the fourth quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock worth $25,000 after acquiring an additional 268 shares in the last quarter. Imprint Wealth LLC acquired a new stake in Netflix in the 3rd quarter valued at about $25,000. Finally, Cornerstone Financial Management LLC acquired a new stake in Netflix in the 4th quarter valued at about $26,000. 80.93% of the stock is owned by institutional investors.

Analyst Ratings Changes

Several equities analysts have recently issued reports on the stock. Wolfe Research reaffirmed an “outperform” rating and issued a $107.00 price objective on shares of Netflix in a research note on Friday, April 17th. New Street Research increased their target price on shares of Netflix from $96.00 to $102.00 in a research note on Friday, April 17th. Citic Securities raised their target price on shares of Netflix from $95.00 to $107.00 and gave the stock a “hold” rating in a report on Monday, April 27th. Sanford C. Bernstein restated an “outperform” rating on shares of Netflix in a research report on Thursday, June 4th. Finally, President Capital upped their price target on Netflix from $133.00 to $134.00 and gave the company a “buy” rating in a report on Tuesday, March 31st. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, sixteen have issued a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $114.26.

Netflix Stock Performance

NASDAQ NFLX opened at $77.65 on Monday. The firm’s 50 day moving average price is $83.46 and its two-hundred day moving average price is $88.25. The company has a debt-to-equity ratio of 0.43, a quick ratio of 1.41 and a current ratio of 1.41. Netflix, Inc. has a twelve month low of $70.86 and a twelve month high of $130.23. The stock has a market cap of $326.97 billion, a price-to-earnings ratio of 25.08, a PEG ratio of 0.99 and a beta of 1.52.

Netflix (NASDAQ:NFLX) last released its earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.76 by $0.47. The company had revenue of $12.25 billion during the quarter, compared to analyst estimates of $12.17 billion. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The company’s revenue for the quarter was up 16.2% on a year-over-year basis. During the same quarter in the prior year, the company earned $6.61 earnings per share. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Equities analysts anticipate that Netflix, Inc. will post 3.6 EPS for the current year.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix rallied after reports clarified that a large-scale NBCUniversal acquisition was not an imminent goal, easing takeover-related anxiety and helping investors focus back on fundamentals. Why Netflix (NFLX) Stock Is Up Today
• Positive Sentiment: Analyst commentary and investor coverage highlighted Netflix’s ad growth, pricing power, and improving free cash flow outlook as key drivers that could support the stock into earnings. Netflix Gears Up to Report Q2 Earnings: Buy, Sell or Hold the Stock?
• Positive Sentiment: Netflix’s recent AI advertising partnership with Omnicom Media Group boosted sentiment by reinforcing the company’s monetization strategy for its ad-supported tier. Netflix (NFLX) Is Up 9.5% After AI Ad Tie-Up With Omnicom Media Group – Has The Bull Case Changed?
• Neutral Sentiment: Several articles framed Netflix as a potential value or turnaround idea after a sharp six-month decline, but these were mostly opinion pieces rather than new company-specific catalysts. Netflix Stock Is Near 2021 Levels, and Bulls See 4 Reasons to Care
• Neutral Sentiment: Coverage from Jim Cramer and other commentators argued the market may be too pessimistic about Netflix’s growth, but this did not reflect a new operating update. Jim Cramer Believes the Market Is Wrong About Netflix
• Negative Sentiment: A TipRanks AI Analyst downgrade and reduced price target added caution, citing growing near-term risks for Netflix (NFLX). AI Analyst Downgrades Netflix Stock, Cuts Price Target as Near-Term Risks Grow
• Negative Sentiment: Broader commentary still notes Netflix’s stock has lagged the market over the past six months, with softer quarterly results contributing to investor disappointment. Netflix (NFLX): 3 Reasons We Love This Stock

Insider Activity

In related news, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction dated Thursday, May 7th. The stock was sold at an average price of $88.69, for a total value of $2,422,301.28. Following the completion of the sale, the chief executive officer directly owned 120,931 shares of the company’s stock, valued at approximately $10,725,370.39. This represents a 18.42% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Reed Hastings sold 407,550 shares of the firm’s stock in a transaction dated Friday, May 1st. The stock was sold at an average price of $93.13, for a total value of $37,955,131.50. Following the sale, the director owned 3,940 shares of the company’s stock, valued at $366,932.20. The trade was a 99.04% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 899,839 shares of company stock valued at $80,141,661 in the last ninety days. Corporate insiders own 1.24% of the company’s stock.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.