Critical Review: REX IncomeMax Option Strategy ETF (NASDAQ:ULTI) vs. Cloudward (OTCMKTS:CDWD)

REX IncomeMax Option Strategy ETF (NASDAQ:ULTI) and Cloudward (OTCMKTS:CDWD) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, earnings, risk, analyst recommendations, institutional ownership, dividends and valuation.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for REX IncomeMax Option Strategy ETF and Cloudward, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
REX IncomeMax Option Strategy ETF	0	2	2	0	2.63
Cloudward	0	0	0	0	0.00

REX IncomeMax Option Strategy ETF presently has a consensus target price of $10.07, suggesting a potential upside of 0.00%.

Profitability

This table compares REX IncomeMax Option Strategy ETF and Cloudward’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
REX IncomeMax Option Strategy ETF	4.78%	8.84%	3.38%
Cloudward	N/A	N/A	N/A

Institutional and Insider Ownership

91.2% of REX IncomeMax Option Strategy ETF shares are owned by institutional investors. 3.0% of REX IncomeMax Option Strategy ETF shares are owned by insiders. Comparatively, 27.8% of Cloudward shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares REX IncomeMax Option Strategy ETF and Cloudward”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
REX IncomeMax Option Strategy ETF	$1.14 billion	0.03	$65.14 million	$2.07	4.86
Cloudward	N/A	N/A	N/A	N/A	N/A

REX IncomeMax Option Strategy ETF has higher revenue and earnings than Cloudward.

Summary

REX IncomeMax Option Strategy ETF beats Cloudward on 7 of the 8 factors compared between the two stocks.

About REX IncomeMax Option Strategy ETF

The Ultimate Software Group, Inc. provides cloud-based human capital management solutions to enterprise companies, mid-market companies, and companies in the strategic market in the United States, Canada, Europe, the Asia Pacific, and internationally. Its UltiPro software solution delivers the functionality businesses need to manage the employee life cycle from recruitment to retirement. The company's UltiPro solution includes feature sets for talent acquisition and onboarding, human resources (HR) service delivery and management, benefits management and online enrollment, payroll, performance management, employee engagement surveying, compensation management with salary planning, budgeting, incentive award planning, succession management, learning management, reporting and analytical decision-making and predictive tools and time capture, scheduling, attendance tracking, and absence accruals; and has role-based features for HR professionals, executives, managers, administrators, and employees. Its UltiPro software solution is delivered through software-as-a-service. The company also provides professional services, and customer support and product maintenance services. It markets its products and services to manufacturing, food services, sports, technology, finance, insurance, retail, real estate, transportation, communications, healthcare, and other services industries primarily through direct sales force. The company was founded in 1990 and is headquartered in Weston, Florida.

About Cloudward

Cloudward, Inc. operates a Web application distribution platform that delivers Web applications for businesses. The company provides a software-as-a-service (SaaS) ecosystem for building, distributing, and using Web Applications, including a marketplace to deploy and support them. It enables software manufacturers to migrate existing applications or create new applications, as well as package, distribute, host, bill, market, and support the SaaS enabled applications through private label applications marketplaces. The company also develops products for Web applications, which include open standards-based tools, such as the Etelos Application Server and the Etelos Development Environment that support various common programming languages; the English Application Scripting Engine, an open standards-based scripting language for Web developers, businesses, and individual users; and Etelos App Sync, which integrates Web Applications built on its platform with other Web applications. In addition, the company offers Etelos Platform Suite, which allows third parties to use its software platforms and services to develop and operate a private label application and marketplace; and Etelos Web Application Hosting. Further, it provides professional services, including consulting and implementation services; and customer support and management. Cloudward, Inc. serves independent software vendors and marketplace partners, including non-technology businesses in North America, South America, Europe, and the Asia-Pacific region. The company was formerly known as Etelos, Inc. and changed its name to Cloudward, Inc. in August 2012. Cloudward, Inc. was founded in 1999 and is headquartered in Larkspur, California.